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“The future of
              journalism is …”
             #Hashtags:
           Misunderstood,
            Underused,
          Underappreciated
       @sree | #TEDxPoynter | #sreetips
                 June 1, 2012

find this & social media guide at bit.ly/sreesoc
Prof. SREE SREENIVASAN
         Columbia Journalism School
Social-media blogger, CNET News | bit.ly/sreetips

        sree@sree.net | www.sree.net
               Twitter: @sree
Facebook.com/sreetips | Facebook.com/sreenet
      Social Media Guide: bit.ly/sreesoc

          Track on Twitter: #sreetips
                       
Get your own: bit.ly/sreesoc

@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
The Dirty Secret of Social Media:

Almost EVERYONE will MISS 
almost EVERYTHING you do 
    on social media. :-( 


 @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
But social media can help direct
ATTENTION IN WAYS THAT
WEREN’T POSSIBLE BEFORE.

And better use of hashtags can
make a difference.
 

    @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Most media orgs are
not using Hashtags
as well as they could.

So we can learn
From all kinds of folks.
 

    @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Every Major Story, project
COVER IS A CANDIDATE FOR A
HASHTAG STRATEGY.

just because every story can have a
hashtag doesn’t mean EVERY
STORY should.
 

 @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Advice ABOUT HASHTAGS:
Shortest possible unique &
memorable Phrase.
#tedxPOYNTER
#savereadshare
#coolnewtools
#smwknd
#cjsm
#cuj09, #CUJ10, #cuj11, #cuj12, #cuj13

Tagdef, TOPSY CAN HELP YOU
 
  @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Advice ABOUT HASHTAGS:
Be Almost-obnoxious in getting ’em
into your audience’s heads.
 




    @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New: http://Sees.aw
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@Sree's Social Media Success
      Formula
All your                 helpful 
Tweets,                  useful 
Facebook              informative 
posts, etc,             relevant
should                  practical
have as                actionable 
many of                  timely
these                  generous
                        credible
attributes
                          brief
as                    entertaining
possible…                  fun
                   occasionally funny


@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
#Hashtags:
             Misunderstood,
              Underused,
            Underappreciated

       @sree | #TEDxPoynter | #sreetips
                 June 1, 2012

find this & social media guide at bit.ly/sreesoc

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In praise of hashtags, TEDxPoynter

  • 1. “The future of journalism is …” #Hashtags: Misunderstood, Underused, Underappreciated @sree | #TEDxPoynter | #sreetips June 1, 2012 find this & social media guide at bit.ly/sreesoc
  • 2. Prof. SREE SREENIVASAN Columbia Journalism School Social-media blogger, CNET News | bit.ly/sreetips sree@sree.net | www.sree.net Twitter: @sree Facebook.com/sreetips | Facebook.com/sreenet Social Media Guide: bit.ly/sreesoc Track on Twitter: #sreetips  
  • 3. Get your own: bit.ly/sreesoc @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 4. The Dirty Secret of Social Media: Almost EVERYONE will MISS  almost EVERYTHING you do  on social media. :-(  @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 5. But social media can help direct ATTENTION IN WAYS THAT WEREN’T POSSIBLE BEFORE. And better use of hashtags can make a difference.   @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 6. Most media orgs are not using Hashtags as well as they could. So we can learn From all kinds of folks.   @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 7. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 8. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 9. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 10. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 11. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 12. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 13. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 14. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 15. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 16. Every Major Story, project COVER IS A CANDIDATE FOR A HASHTAG STRATEGY. just because every story can have a hashtag doesn’t mean EVERY STORY should.   @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 17. Advice ABOUT HASHTAGS: Shortest possible unique & memorable Phrase. #tedxPOYNTER #savereadshare #coolnewtools #smwknd #cjsm #cuj09, #CUJ10, #cuj11, #cuj12, #cuj13 Tagdef, TOPSY CAN HELP YOU   @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 18. Advice ABOUT HASHTAGS: Be Almost-obnoxious in getting ’em into your audience’s heads.   @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 19.
  • 20. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 21. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 22. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 23. New: http://Sees.aw @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 24. @Sree's Social Media Success Formula All your helpful  Tweets, useful  Facebook informative  posts, etc, relevant should practical have as actionable  many of timely these generous credible attributes brief as entertaining possible… fun occasionally funny @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 25. #Hashtags: Misunderstood, Underused, Underappreciated @sree | #TEDxPoynter | #sreetips June 1, 2012 find this & social media guide at bit.ly/sreesoc

Editor's Notes

  1. All my contact information
  2. Get your own at bit.ly/sreesoc Makes great dental floss
  3. Here's the typo I promised.
  4. Here's the typo I promised.
  5. Here's the typo I promised.
  6. Here's the typo I promised.