A look at what are Commerce APIs. What is its relevance to commerce as it is done today .

1. Commerce APIs

2. Understanding Commerce APIs

3. Business Trends Today
WebSites Apps
Business
Context
Consumer
Context
Consumer Channels
Proprietary
networks/S
ystems
WebSites
Cloud
Social
Mobile
e-Gadgets
Web Pages Web APIs

4. Types of API Initiatives
The type of API initiative depends
on where the target app
developer is, whether
➔
within the company,
➔
at the Partner's end,
➔
at Customer's Company or
➔
in public
and it also depends on the value
business intends to derive by
exposing APIs

5. Commerce APIs - Landscape
(CaaS Platform)
Consumer
Touch Points
(Device Form
factors)
API Layer
CaaS
Commerce
Platform
Enterprise
backend

6. APIs for an enterprise e-Commerce
Platform
Consumer
Touch Points
(Device Form
factors)
API Layer
Enterprise
Commerce
Platform

7. How Enterprises can get started with
Commerce APIs
Use case below shows how an Airlines company started their API story
Blue lines indicate
services for which
Enterprise wants to have
an API, so they map to
the APIs of the
enterprise/business
Red lines indicate
touchpoints which will
need Apps that consume
the APIs, so that the
consumer is given a
consistent means to
interact and do business
with the enterprise using
their APIs

8. The success story
marketing Agency &
implementation Premier Partner
Released its first implementation of on
called the rosetta gear app .
It’s a Facebook app, built on WebSphere Commerce, which allows the marketer to
push products out to Facebook users for browsing, while leveraging the powerful
transactional and marketing capabilities of WebSphere Commerce on the back end.
Rosetta is an independent brand in the Publicis Groupe of global agencies
sees an enormous opportunity in pursuing the
global commerce market and this they plan to do by
Partnering with
Article below is an indicator of the same
http://www.rosetta.com/about/press/2012/December/Publicis-Groupe-and-IBM-Outline-Aggressive-Plan-to-Pursue-Global-Commerce

9. The Rosetta Gear App
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/ro
setta
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2
9
8
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10. Outlook
● Story of commerce apps and APIs are looking at tapping into huge
retail markets (as these apps are a result of Commerce APIs)
● Intent is to open up new marketing, promotional and sales channels
and cause subsequent revenue generation
● IBM's Smarter Commerce and WebSphere Commerce are playing
important roles in enabling this
● With API story getting stronger, what would need to be evaluated is
if it builds a case for
– Commerce Product capabilities that can quicken the API
definition process
– Can the API management platform simplify the activity of
discovery and publish of the Commerce APIs