The document discusses the need for social media training for various groups. It argues that as social media becomes more influential, graduating students, faculty, and staff at academic institutions will benefit from understanding how to use social media to promote themselves and their work. It provides an overview of courses offered by SRD Interactive to provide social media training, including introductory lectures, extended introductions, and half-day or full-day boot camps. These courses aim to help participants develop social media strategies and skills to represent their college or organization online.

1. Stephen R. Dill
Social Media Training – Who Needs It?
Most marketing analysts agree that social media isn't a fad, but rather a revolution. At its most basic sense,
social media is a shift in how people discover, read, and share news, information and content. It’s a set of
technologies, tools and platforms facilitating the discovery, participation and sharing of content.
This is as relevant for employers as it is for individuals and employees. Just like we no longer search for the
news today, rather it finds us; soon we will no longer search for products and services rather they will be
pushed our way by our friends and acquaintances via social media. Getting found is getting easier.
More than ever, decentralization is affecting every aspect of our lives. Work, the arts, education, travel, real
estate—virtually everything that was once done by publishers, studios, labels, agents and corporations is now
done by individuals. Recognizing this, why would you want to teach social media to your staff or students?
Academic Institutions:
Graduating Seniors: Those who leverage social media to network and promote themselves will be
far ahead of their peers in finding satisfying employment or an audience for their craft.
Published Faculty: The reach of a published work promoted through social media is measurably
higher with better targeting than those utilizing traditional methods or relying on search alone.
New Faculty: The sooner your staff understands how to build communities interested in their
work, the faster and farther the news of their work will spread.
Providing social media training to these groups would exhibit commitment to the students’ long-term
wellbeing and confidence in the faculty’s ability to represent the college or university on the world stage.
Note: Similar training is recommended for the administrative staff and leadership in order to understand
and stay connected to the various communities that are growing around their brand and institution.
The use of social media to sustain such communication can be learned so as not to intrude or disrupt one’s
daily routines. Naturally, such methods can either be learned by hard knocks or leveraging the lessons others
have learned. SRD InterActive brings those lessons so your team benefits your organization immediately,
rather than over time.
To gain some perspective on what “knowing social media” entails, the following is a list of recommended
tools the individual or marketing department should be familiar with and employing as appropriate for their
objectives:
1. Blogs 10. Online video 18. Social networks: applications, fan
2. Bookmarking/Tagging 11. Organization and staffing pages, groups, and personalities
3. Brand monitoring 12. Outreach programs 19. Sponsorships
4. Content aggregation 13. Photosharing 20. Virtual worlds
5. Crowdsourcing/Voting 14. Podcasting 21. Widgets
6. Discussion boards and forums 15. Presentation sharing 22. Wikis
7. Events and meetups 16. Public Relations – social media
8. Mashups releases
9. Microblogging 17. Ratings and reviews
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105

2. Social Media Training – Who Needs It?
Page 2
SRD InterActive does much of the filtering of this formidable list so that your students, faculty, leaders, or
employees don’t have to learn them all in order to then decide what is appropriate. That alone is worth many
hours of an organization’s time. The handouts developed by SRD InterActive are tailored to your
organization or, for soon-to-graduate students, to the challenges expected ahead. These materials are
consistently praised for their value long after the seminar or boot camp.
SRD InterActive teaches social media from your perspective. Just a few years ago we were not convinced
that social media was worth investing time in. But in the spirit of experimentation, profiles were set up,
content was generated for blogs and social networks, we even jumped in the Twitter pool over two years
ago! The experience has been exhilarating as well as challenging, but the success was overwhelming and
demonstrable. Now it’s time to share the distilled wisdom of those years with all those who for whatever
reason are not confident in the power and influence of social media. Would you like to be the next to
benefit? I look forward to working with you.
Stephen R. Dill
srd@srdinteractive.com
339-364-2205

3. Stephen R. Dill
Course Title: Introduction to Social Media
Course Instructor: Stephen Dill
Course Length: 1 hour Lecture w/dialog and handout
Course Objectives:
1. Assess current level of class familiarity and use of Social Media tools and platforms
2. Discuss motivations and strategy behind using Social Media (this tailored to objectives of the
audience, e.g. branding, employment, customer service, contracts, consulting, etc.)
3. Making sense of the Social Media tools available
4. Suggested on-ramp to using Social Media
5. Wrap with assessment of change in perceptions of Social Media
Learning Outcomes:
1. Increase awareness of importance of adopting a Social Media plan
2. Handout provided with list of tools, suggested approaches to the most important tools, and links to
resources that will provide how-to guides and ideas for creating their plan
3. Concerns are aired, questions answered, and confidence is established that this is something every
individual can do
Materials & Resources:
1. PDF file of handout provided by instructor in advance of class, sufficient duplicates provided by
school unless agreed to beforehand
2. No need for Web access or projector
Recommended Next Steps:
1. Half-day or Full Day Social Media Boot Camp in order to fully develop & implement a marketing plan
2. Monthly half-day on-site evaluation and social media effectiveness consultation
3. Quarterly brand reputation assessment and report
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105

4. Stephen R. Dill
Course Title: Extended Introduction to Social Media
Course Instructor: Stephen Dill
Course Length: 2 hour class w/dialog, exercise and handout
Course Objectives:
1. Assess current level of class familiarity and use of Social Media tools and platforms
2. Discuss motivations and strategy behind using Social Media (this tailored to objectives of the
audience, e.g. employment, consulting, book sales, contracts, etc.)
3. Making sense of the Social Media tools available
4. Suggested on-ramp to using Social Media
5. Assist class in developing a Social Media plan for themselves
6. Wrap with assessment of change in perceptions of Social Media
Learning Outcomes:
1. Increase awareness of importance of adopting a Social Media plan
2. Handout provided with list of tools, suggested approaches to the most important tools, and links to
resources that will provide how-to guides and ideas for creating their plan
3. Consideration is given to personal objectives, time available, skills supporting social media tools, and
the process of developing a personal Social Media plan
4. Concerns are aired, questions answered, and confidence is established that this is something every
individual can do
Materials & Resources:
1. PDF file of handout provided by instructor in advance of class, sufficient duplicates provided by
school unless agreed to beforehand
2. Web access, computer, and projector
3. Whiteboard & markers
Recommended Next Steps:
1. Half-day or Full Day Social Media Boot Camp in order to fully develop & implement a marketing plan
2. Monthly half-day on-site evaluation and social media effectiveness consultation
3. Quarterly brand reputation assessment and report
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105

5. Stephen R. Dill
Course Title: Social Media Boot Camp Lite
Course Instructor: Stephen Dill
Course Length: Half-day workshop
Course Objectives:
1. Assess current level of class familiarity and use of Social Media tools and platforms
2. Discuss motivations and strategy behind using Social Media (this tailored to objectives of the
audience, e.g. branding, inbound sales leads, employment, consulting, book sales, contracts, etc.)
3. Making sense of the Social Media tools available
4. Develop a Social Media Plan (SMP) for the class
5. Social Media boot camp exercise
6. Conclude with assessment of SMP results and changes in perceptions of Social Media
Learning Outcomes:
1. Increase awareness of importance of adopting a Social Media plan
2. Better understanding of how to integrate Social Media activities into daily routine
3. Handout provided with list of tools, suggested approaches to the most important tools, and links to
resources that will provide how-to guides and ideas for creating their plan
4. Consideration is given to personal objectives, time available, skills supporting social media tools, and
the process of developing a personal Social Media Plan
5. Real-time examples of research, qualification, and commenting on 3 to 5 relevant blogs, assembling a
list of targeted keywords, setting up a Google reader, and using bookmarking sites to find content
6. Concerns are aired, questions answered, and confidence is established that this is something every
individual can do
Materials & Resources:
1. PDF files of handouts provided by instructor in advance of class, sufficient duplicates provided by
sponsoring organization unless agreed to beforehand
2. Participants should have access to their own computers, or access in groups of 3 to 5 to a computer
3. Whiteboard w/markers, Web access, computer, and projector
Recommended Next Steps:
1. Monthly half-day on-site evaluation and social media effectiveness consultation
2. Quarterly brand reputation assessment and report
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105

6. Stephen R. Dill
Course Title: Social Media Boot Camp
Course Instructor: Stephen Dill
Course Length: Full-day workshop
Course Objectives:
1. Assess current level of class familiarity and use of Social Media tools and platforms
2. Discuss motivations and strategy behind using Social Media (this tailored to objectives of the
audience, e.g. branding, inbound sales leads, employment, consulting, book sales, contracts, etc.)
3. Making sense of the Social Media tools available
4. Develop a Social Media plan (SMP) for the class
5. Extended Social Media boot camp exercise
6. Identify the team’s Social Media strengths and interests
7. Conclude with assessment of SMP results and changes in perceptions of Social Media
Learning Outcomes:
1. Increase individual’s (team’s) awareness of the importance of adopting a Social Media plan
2. Establish an understanding of how to integrate Social Media activities into daily routine
3. Handout provided with list of tools, suggested approaches to the most important tools, and links to
resources that will provide how-to guides and ideas for creating their plan
4. Consideration is given to personal objectives, time available, skills supporting social media tools, and
the process of developing a personal Social Media plan
5. Real-time examples of:
‣ Generate common and unique profile content
‣ Research, qualification, and commenting on 3 to 5 relevant blogs
‣ Assembling a list of targeted keywords
‣ Setting up a Google reader
‣ Using bookmarking sites to find content
6. Concerns are aired, questions answered, and confidence is established that this is something every
individual can do
Materials & Resources:
1. PDF files of handouts provided by instructor in advance of class, sufficient duplicates provided by
sponsoring organization unless agreed to beforehand
2. Participants should have access to their own computers, or access in groups of 3 to 5 to a computer
3. Whiteboard w/markers, Web access, computer, and projector
Recommended Next Steps:
1. Monthly half-day on-site evaluation and social media effectiveness consultation
2. Quarterly brand reputation assessment and report
SRD InterActive! srd@srdinteractive.com
20 Cottage Street, Sharon MA 02067! 339-364-1105