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Social Media

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Stephen Quinn
Stephen Quinn
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Social media and teaching A presentation for Deakin staff Waurn Ponds, 19 March 2010 Stephen Quinn, PhD aspro, journalism [email_address] Mobile: +61-439-321-888
A bit about me … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today: Web 2.0 for teaching
2010: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Massive technological change driven by Moore’s law and Hwang’s law
2015 ? ,[object Object],[object Object]
Let’s see: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Almost everything I mention today is a four-letter word starting with “f” FREE
About the blogosphere ,[object Object],[object Object],[object Object],[object Object]
More blog stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr ,[object Object],[object Object],[object Object],[object Object]
Social bookmarking: Delicious ,[object Object],[object Object],[object Object],[object Object]
Skype ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on micro-blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Videos about Twitter ,[object Object],[object Object],[object Object]
The Twitter home page
Twitter in Australia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search tool for tweets ,[object Object],[object Object]
Using Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Iconic photo via Twitter First image of jet in Hudson River came from camera on mobile phone Image sent via Twitter (Twitpic)
Twitter tools: @ and D ,[object Object],[object Object]
The power of retweet (RT) ,[object Object],[object Object],[object Object]
Example of viral story, Sep 30
Hashtags (#) ,[object Object],[object Object],[object Object],[object Object]
HOW SCHIBSTED USES SOCIAL MEDIA ,[object Object]
Norway’s equivalent of The Age Aftenposten (though a tabloid) is a serious daily like The Age
Newsdesk at Aftenposten
News displays outside the office
VG , Norway’s most popular online site VG is Schibsted’s evening daily paper in Oslo 77% of Norwegians read VG.no online each month This would be equal to an audience of 14 million adults in Australia 86% of traffic goes through the home page
3 people edit the home page
One person monitors social media All 40 VG reporters have Twitter and Facebook accounts linked to byline Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media
Exercise ,[object Object],[object Object],[object Object],[object Object]
Thank you for your time ,[object Object],[object Object],[object Object],[object Object]

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Social Media

  • 1. Social media and teaching A presentation for Deakin staff Waurn Ponds, 19 March 2010 Stephen Quinn, PhD aspro, journalism [email_address] Mobile: +61-439-321-888
  • 2.
  • 3.
  • 4. Today: Web 2.0 for teaching
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Almost everything I mention today is a four-letter word starting with “f” FREE
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. The Twitter home page
  • 21.
  • 22.
  • 23.
  • 24. Iconic photo via Twitter First image of jet in Hudson River came from camera on mobile phone Image sent via Twitter (Twitpic)
  • 25.
  • 26.
  • 27. Example of viral story, Sep 30
  • 28.
  • 29.
  • 30. Norway’s equivalent of The Age Aftenposten (though a tabloid) is a serious daily like The Age
  • 31. Newsdesk at Aftenposten
  • 32. News displays outside the office
  • 33. VG , Norway’s most popular online site VG is Schibsted’s evening daily paper in Oslo 77% of Norwegians read VG.no online each month This would be equal to an audience of 14 million adults in Australia 86% of traffic goes through the home page
  • 34. 3 people edit the home page
  • 35. One person monitors social media All 40 VG reporters have Twitter and Facebook accounts linked to byline Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media
  • 36.
  • 37.

Hinweis der Redaktion

  1. Refer to blog squinn.org as well as paper notes …
  2. HOW MANY USE TWITTER?