1. CEO: Stephen Randall
MOBILE: +1 781 888 1417
EMAIL: srandall@locamoda.com
Why broadcast when you can engage? TWITTER: stephenrandall
Copyright © 2009 LocaModa Inc.

2. LOCAMODA TURNS SCREENS THAT PEOPLE NORMALLY IGNORE INTO SCREENS THAT THEY CAN’T RESIST
PUBLIC SPACES
CAFES & RESTAURANTS
CONCERTS & EVENTS
WEBSITES & SOCIAL NETWORKS
TV
BARS
Copyright © 2009 LocaModa Inc.

3. ABOUT LOCAMODA
10,000 Bars 2,000 Café & QSRs Popular Public Spaces Major Events
Why broadcast when you can engage?!
LocaModa turns screens that people normally ignore, into screens they canʼt
resist."
By connecting digital networks with social media and mobile messaging, we
enable over 100,000,000 people in thousands of venues, high-traffic public
spaces, at events and on websites to interact with their environments - and
brands - in ways never before possible. "
Our cross-channel platform combines the reach of television with the
interactivity and measurability of the Web. "
LocaModa is a privately held company headquartered in Cambridge, MA.!
Copyright © 2009 LocaModa Inc.

4. LOCAMODA’S CROSS CHANNEL SCALE
10,000 Bars 2,000 Café & QSRs Popular Public Spaces Major Events
Average traffic in Bars Average traffic in Times Sq attracts 1.5 LocaModa enabled
is 200 visitors per day, Cafes and QSRs is million impressions events reach around
aged 21-38. 400 visitors per day, every day. LocaModaʼs 10,000 people a day
LocaModaʼs existing aged 18-38. platform runs on two of (e.g. Demi Lovato and
partners serve over LocaModaʼs existing the most famous David Archuleta US
10,000 bar venues." partners serve 2,000 screens in Times Summer ʻ09 Tour).
café and QSR venues." Square (Clear Channel Events also connect
and Viacom). We also screens to social
serve the largest digital networks on-line."
screen in Las Vegas."
12,000 VENUES
100 MILLION PEOPLE
3 BILLION IMPS/MONTH
Copyright © 2009 LocaModa Inc.

5. CUSTOMERS!
NETWORKS
MEDIA & AD AGENCIES
BRANDS
Copyright © 2009 LocaModa Inc.

6. PLATFORM
Interaction
Web Out-of-Home Broadcast
Audiences Audiences Audiences
Distribution
Admin & Social Place-Based Broadcast
Websites
Moderation Networks Networks Networks
Presentation
Network
Layer
Operator &
CMS Software
Web Apps (HTML) Flash Apps
App Model
Application
(mysql)
Web App App
Layer
Frameworks Services
(Rails) (Java) App Messages
App Templates
Messaging
Services
Name Feed Moderation Data
Services Services Services Tracker
Venues, Devices
(Java) (Java) (Java) (Java)
History
Media Message Index SMS
Data
Feeds
(Amazon S3) (SOLR) Gateway Users
Copyright © 2009 LocaModa Inc.

7. COMPANY OVERVIEW!
Founded by leading global mobile
& Internet executives "
• Based near MIT in Cambridge, MA, with 16 FTE
currently"
• Venture backed by Dace Ventures"
• 14 Employees"
Leadership Team!
Stephen Randall – CEO !
• Founder/EVP Symbian, President Psion Software, King
Steve Steve An
Founder Eden Group"
Bill Nast - VP Business Development !
• President Portola Tech, Della Famina McNamee"
Steve King - VP Sales!
• Dotomi, Facebook, Monster Worldwide"
Steve An – CTO !
• Prodigy, BBN, Wellfleet/Bay Networks"
Copyright © 2009 LocaModa Inc.

8. LOCAMODA MADE SIMPLE…
LOCAMODA’S PLACE-BASED SOCIAL
MEDIA PLATFORM EXTENDS THE RANGE OF
DIGITAL OUT-OF-HOME MEDIA FROM FEET…! …TO MILES!!
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
PEOPLE ON-LINE
PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!
Copyright © 2009 LocaModa Inc.

9. BENEFIT TO DIGITAL OUT OF HOME NETWORKS...
WE MAKE DIGITAL OUT-OF-HOME SCREENS MORE
MARKETABLE TO ADVERTISERS BY MAKING THEM
MEASURABLE & INTERACTIVE & EXTENDING THEIR REACH !
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
PEOPLE ON-LINE
PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!
Copyright © 2009 LocaModa Inc.

10. BENEFIT TO DIGITAL OUT OF HOME NETWORKS...
WE MAKE DIGITAL OUT-OF-HOME SCREENS MORE
MARKETABLE TO ADVERTISERS BY MAKING THEM
MEASURABLE & INTERACTIVE & EXTENDING THEIR REACH !
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
OUR CROSS CHANNEL SCALE
IS MORE ATTRACTIVE TO
ADVERTISERS. AND THAT
TRANSLATES INTO MORE PEOPLE ON-LINE
REVENUE TO OUR PARTNERS.! PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!
Copyright © 2009 LocaModa Inc.

11. BENEFIT TO ADVERTISERS...
WE ENABLE A S*** LOAD OF SCREENS!
OVER 12,000 DOOH VENUES, MOBILE
PHONES, WEBSITES & SOCIAL
NETWORKS. !
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
PEOPLE ON-LINE
PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!
Copyright © 2009 LocaModa Inc.

12. BENEFIT TO ADVERTISERS...
WE ENABLE A S*** LOAD OF SCREENS!
OVER 12,000 DOOH VENUES, MOBILE
PHONES, WEBSITES & SOCIAL
NETWORKS. !
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
THESE SCREENS REACH A
S*** LOAD OF PEOPLE!!
100 MILLION PEOPLE &!
PEOPLE ON-LINE
3 BILLION IMPRESSIONS PEOPLE - FOLLOWERS,
EVERY MONTH.! IN VENUES! FANS, ETC!
Copyright © 2009 LocaModa Inc.

13. BENEFIT TO VENUES...
WE MAKE IT EASIER & MORE VALUABLE
TO ATTRACT, ENGAGE & INFORM
CUSTOMERS/AUDIENCES IN VENUES!
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
PEOPLE ON-LINE
PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!
Copyright © 2009 LocaModa Inc.

14. BENEFIT TO VENUES...
WE MAKE IT EASIER & MORE VALUABLE
TO ATTRACT, ENGAGE & INFORM
CUSTOMERS/AUDIENCES IN VENUES!
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
AND WE EXTEND
VENUE MARKETING
TO ON-LINE FANS
& FOLLOWERS!
PEOPLE ON-LINE
PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!
Copyright © 2009 LocaModa Inc.