SlideShare ist ein Scribd-Unternehmen logo

Iml09 11 Dec 09

•
•
Stephen Randall
Stephen Randall

BIA/Kelsey’s ILM09 Conference, LA, Dec 2009. Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement.

TechnologieBusiness
1 von 12
Downloaden Sie, um offline zu lesen
ILM: 9 Interactive Local Media Stephen Randall CEO LocaModa Inc December 11th 2009 stephenrandall@locamoda.com Twitter.com/stephenrandall © 2009 Stephen Randall 1
POORLY EXECUTED MISUNDERSTOOD GAME ! UNDERSERVED CHANGER! FRAGMENTED HYPED © 2009 Stephen Randall 2
REMOTE CONTROL FOR YOUR LIFE GAME ! + CHANGER! UMBILICAL CORD TO THE WEB © 2009 Stephen Randall 3
PU SH © 2009 Stephen Randall 4
PU LL © 2009 Stephen Randall 5
CALL TO ! ACTION! © 2009 Stephen Randall 6
ALL SCREENS ARE CONNECTED DIGITAL BILLBOARDS CAFES & RESTAURANTS CONCERTS & EVENTS WEBSITES & SOCIAL NETWORKS TV BARS © 2009 Stephen Randall 7
ENGAGEMENT IS CROSS-CHANNEL! SOCIAL! NT! SPECIAL CRO SS- CHA EME GAG OFFER! NNE EN CROSS-CHANNEL ENGAGEMENT! LE L NGA NNE GEM CHA ENT SS- ! CRO MOBILE! LOCAL! SPECIAL OFFER! © 2009 Stephen Randall 8
SCREENS REACH MILES (NOT FEET) LOCAL = CONNECTING TO PEOPLE IN VENUES! AND CONNECTING TO PEOPLE ON-LINE! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 9
MEASURABLE LIKE THE WEB MOBILE CLICK! WEB CLICK! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 10
REACH A S*** LOAD OF PEOPLE! 10,000 “SOCIAL VENUES” =! OVER 100 MILLION PEOPLE &! 3 BILLION IMPRESSIONS EVERY MONTH.! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 11
THANKS! Stephen Randall CEO LocaModa Inc stephenrandall@locamoda.com Twitter.com/stephenrandall © 2009 Stephen Randall 12

Empfohlen

Place Based Social Media, DSE2010 Stephen Randall
Place Based Social Media, DSE2010 Stephen RandallPlace Based Social Media, DSE2010 Stephen Randall
Place Based Social Media, DSE2010 Stephen RandallStephen Randall
 
Impression To Expression
Impression To ExpressionImpression To Expression
Impression To ExpressionStephen Randall
 
Digital Signage Today Webinar Final
Digital Signage Today Webinar FinalDigital Signage Today Webinar Final
Digital Signage Today Webinar FinalStephen Randall
 
Strategy Institute April 13, 2010
Strategy Institute April 13, 2010Strategy Institute April 13, 2010
Strategy Institute April 13, 2010Stephen Randall
 
White Paper Part 4 Dealing With Fk
White Paper Part 4 Dealing With FkWhite Paper Part 4 Dealing With Fk
White Paper Part 4 Dealing With FkStephen Randall
 
Locatives randall jan28
Locatives randall jan28Locatives randall jan28
Locatives randall jan28Stephen Randall
 
Location Based Marketing Association
Location Based Marketing AssociationLocation Based Marketing Association
Location Based Marketing AssociationStephen Randall
 
Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015
Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015
Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015Stephen Randall
 

Empfohlen

Place Based Social Media, DSE2010 Stephen Randall
Place Based Social Media, DSE2010 Stephen RandallPlace Based Social Media, DSE2010 Stephen Randall
Place Based Social Media, DSE2010 Stephen RandallStephen Randall
 
Impression To Expression
Impression To ExpressionImpression To Expression
Impression To ExpressionStephen Randall
 
Digital Signage Today Webinar Final
Digital Signage Today Webinar FinalDigital Signage Today Webinar Final
Digital Signage Today Webinar FinalStephen Randall
 
Strategy Institute April 13, 2010
Strategy Institute April 13, 2010Strategy Institute April 13, 2010
Strategy Institute April 13, 2010Stephen Randall
 
White Paper Part 4 Dealing With Fk
White Paper Part 4 Dealing With FkWhite Paper Part 4 Dealing With Fk
White Paper Part 4 Dealing With FkStephen Randall
 
Locatives randall jan28
Locatives randall jan28Locatives randall jan28
Locatives randall jan28Stephen Randall
 
Location Based Marketing Association
Location Based Marketing AssociationLocation Based Marketing Association
Location Based Marketing AssociationStephen Randall
 
Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015
Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015
Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015Stephen Randall
 
Broadsign Monster Media DSE 2014
Broadsign Monster Media DSE 2014Broadsign Monster Media DSE 2014
Broadsign Monster Media DSE 2014Stephen Randall
 
Stephen Randall BOLO 2011
Stephen Randall BOLO 2011Stephen Randall BOLO 2011
Stephen Randall BOLO 2011Stephen Randall
 
Screenmediaexpo keynote may_2011
Screenmediaexpo keynote may_2011Screenmediaexpo keynote may_2011
Screenmediaexpo keynote may_2011Stephen Randall
 
DSE2011 Lunch and Learn
DSE2011 Lunch and LearnDSE2011 Lunch and Learn
DSE2011 Lunch and LearnStephen Randall
 
DSE2011 Presentation S6
DSE2011 Presentation S6DSE2011 Presentation S6
DSE2011 Presentation S6Stephen Randall
 
DSE2011 Presentation S29
DSE2011 Presentation S29DSE2011 Presentation S29
DSE2011 Presentation S29Stephen Randall
 
15 seconds or_more_dec_21_2010
15 seconds or_more_dec_21_201015 seconds or_more_dec_21_2010
15 seconds or_more_dec_21_2010Stephen Randall
 
The Future Is Now - Presentation for Screen media expo
The Future Is Now - Presentation for Screen media expoThe Future Is Now - Presentation for Screen media expo
The Future Is Now - Presentation for Screen media expoStephen Randall
 
The DOOH Tipping Point
The DOOH Tipping PointThe DOOH Tipping Point
The DOOH Tipping PointStephen Randall
 
White Paper Part 3 Overcoming Ghost Town
White Paper Part 3 Overcoming Ghost TownWhite Paper Part 3 Overcoming Ghost Town
White Paper Part 3 Overcoming Ghost TownStephen Randall
 
White Paper Part 2 Interactive Dooh Experience
White Paper Part 2 Interactive Dooh ExperienceWhite Paper Part 2 Interactive Dooh Experience
White Paper Part 2 Interactive Dooh ExperienceStephen Randall
 
APDF Conference May 09
APDF Conference May 09APDF Conference May 09
APDF Conference May 09Stephen Randall
 
LocaModa Corporate Deck
LocaModa Corporate DeckLocaModa Corporate Deck
LocaModa Corporate DeckStephen Randall
 
Digital Signage Expo - Social Networking and User-Generated Content: Expandin...
Digital Signage Expo - Social Networking and User-Generated Content: Expandin...Digital Signage Expo - Social Networking and User-Generated Content: Expandin...
Digital Signage Expo - Social Networking and User-Generated Content: Expandin...Stephen Randall
 
Locamoda Brand Activation Sept 9, 2008
Locamoda Brand Activation Sept 9, 2008Locamoda Brand Activation Sept 9, 2008
Locamoda Brand Activation Sept 9, 2008Stephen Randall
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 

Weitere ähnliche Inhalte

Mehr von Stephen Randall

Broadsign Monster Media DSE 2014
Broadsign Monster Media DSE 2014Broadsign Monster Media DSE 2014
Broadsign Monster Media DSE 2014Stephen Randall
 
Stephen Randall BOLO 2011
Stephen Randall BOLO 2011Stephen Randall BOLO 2011
Stephen Randall BOLO 2011Stephen Randall
 
Screenmediaexpo keynote may_2011
Screenmediaexpo keynote may_2011Screenmediaexpo keynote may_2011
Screenmediaexpo keynote may_2011Stephen Randall
 
DSE2011 Presentation S29
DSE2011 Presentation S29DSE2011 Presentation S29
DSE2011 Presentation S29Stephen Randall
 
15 seconds or_more_dec_21_2010
15 seconds or_more_dec_21_201015 seconds or_more_dec_21_2010
15 seconds or_more_dec_21_2010Stephen Randall
 
The Future Is Now - Presentation for Screen media expo
The Future Is Now - Presentation for Screen media expoThe Future Is Now - Presentation for Screen media expo
The Future Is Now - Presentation for Screen media expoStephen Randall
 
White Paper Part 3 Overcoming Ghost Town
White Paper Part 3 Overcoming Ghost TownWhite Paper Part 3 Overcoming Ghost Town
White Paper Part 3 Overcoming Ghost TownStephen Randall
 
White Paper Part 2 Interactive Dooh Experience
White Paper Part 2 Interactive Dooh ExperienceWhite Paper Part 2 Interactive Dooh Experience
White Paper Part 2 Interactive Dooh ExperienceStephen Randall
 
Digital Signage Expo - Social Networking and User-Generated Content: Expandin...
Digital Signage Expo - Social Networking and User-Generated Content: Expandin...Digital Signage Expo - Social Networking and User-Generated Content: Expandin...
Digital Signage Expo - Social Networking and User-Generated Content: Expandin...Stephen Randall
 
Locamoda Brand Activation Sept 9, 2008
Locamoda Brand Activation Sept 9, 2008Locamoda Brand Activation Sept 9, 2008
Locamoda Brand Activation Sept 9, 2008Stephen Randall
 

Mehr von Stephen Randall (15)

Broadsign Monster Media DSE 2014
Broadsign Monster Media DSE 2014Broadsign Monster Media DSE 2014
Broadsign Monster Media DSE 2014
 
Stephen Randall BOLO 2011
Stephen Randall BOLO 2011Stephen Randall BOLO 2011
Stephen Randall BOLO 2011
 
Screenmediaexpo keynote may_2011
Screenmediaexpo keynote may_2011Screenmediaexpo keynote may_2011
Screenmediaexpo keynote may_2011
 
DSE2011 Lunch and Learn
DSE2011 Lunch and LearnDSE2011 Lunch and Learn
DSE2011 Lunch and Learn
 
DSE2011 Presentation S6
DSE2011 Presentation S6DSE2011 Presentation S6
DSE2011 Presentation S6
 
DSE2011 Presentation S29
DSE2011 Presentation S29DSE2011 Presentation S29
DSE2011 Presentation S29
 
15 seconds or_more_dec_21_2010
15 seconds or_more_dec_21_201015 seconds or_more_dec_21_2010
15 seconds or_more_dec_21_2010
 
The Future Is Now - Presentation for Screen media expo
The Future Is Now - Presentation for Screen media expoThe Future Is Now - Presentation for Screen media expo
The Future Is Now - Presentation for Screen media expo
 
The DOOH Tipping Point
The DOOH Tipping PointThe DOOH Tipping Point
The DOOH Tipping Point
 
White Paper Part 3 Overcoming Ghost Town
White Paper Part 3 Overcoming Ghost TownWhite Paper Part 3 Overcoming Ghost Town
White Paper Part 3 Overcoming Ghost Town
 
White Paper Part 2 Interactive Dooh Experience
White Paper Part 2 Interactive Dooh ExperienceWhite Paper Part 2 Interactive Dooh Experience
White Paper Part 2 Interactive Dooh Experience
 
APDF Conference May 09
APDF Conference May 09APDF Conference May 09
APDF Conference May 09
 
LocaModa Corporate Deck
LocaModa Corporate DeckLocaModa Corporate Deck
LocaModa Corporate Deck
 
Digital Signage Expo - Social Networking and User-Generated Content: Expandin...
Digital Signage Expo - Social Networking and User-Generated Content: Expandin...Digital Signage Expo - Social Networking and User-Generated Content: Expandin...
Digital Signage Expo - Social Networking and User-Generated Content: Expandin...
 
Locamoda Brand Activation Sept 9, 2008
Locamoda Brand Activation Sept 9, 2008Locamoda Brand Activation Sept 9, 2008
Locamoda Brand Activation Sept 9, 2008
 

Kürzlich hochgeladen

Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 

Kürzlich hochgeladen (20)

Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 

Iml09 11 Dec 09

  • 1. ILM: 9 Interactive Local Media Stephen Randall CEO LocaModa Inc December 11th 2009 stephenrandall@locamoda.com Twitter.com/stephenrandall © 2009 Stephen Randall 1
  • 2. POORLY EXECUTED MISUNDERSTOOD GAME ! UNDERSERVED CHANGER! FRAGMENTED HYPED © 2009 Stephen Randall 2
  • 3. REMOTE CONTROL FOR YOUR LIFE GAME ! + CHANGER! UMBILICAL CORD TO THE WEB © 2009 Stephen Randall 3
  • 4. PU SH © 2009 Stephen Randall 4
  • 5. PU LL © 2009 Stephen Randall 5
  • 6. CALL TO ! ACTION! © 2009 Stephen Randall 6
  • 7. ALL SCREENS ARE CONNECTED DIGITAL BILLBOARDS CAFES & RESTAURANTS CONCERTS & EVENTS WEBSITES & SOCIAL NETWORKS TV BARS © 2009 Stephen Randall 7
  • 8. ENGAGEMENT IS CROSS-CHANNEL! SOCIAL! NT! SPECIAL CRO SS- CHA EME GAG OFFER! NNE EN CROSS-CHANNEL ENGAGEMENT! LE L NGA NNE GEM CHA ENT SS- ! CRO MOBILE! LOCAL! SPECIAL OFFER! © 2009 Stephen Randall 8
  • 9. SCREENS REACH MILES (NOT FEET) LOCAL = CONNECTING TO PEOPLE IN VENUES! AND CONNECTING TO PEOPLE ON-LINE! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 9
  • 10. MEASURABLE LIKE THE WEB MOBILE CLICK! WEB CLICK! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 10
  • 11. REACH A S*** LOAD OF PEOPLE! 10,000 “SOCIAL VENUES” =! OVER 100 MILLION PEOPLE &! 3 BILLION IMPRESSIONS EVERY MONTH.! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 11
  • 12. THANKS! Stephen Randall CEO LocaModa Inc stephenrandall@locamoda.com Twitter.com/stephenrandall © 2009 Stephen Randall 12