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2. 1. Validation
Have you validated your business with customers?
[Ref: Customer Validation |
Validation Methodology: BtoB | BtoC]
3. 2. Positioning
Are you able to articulate the precise positioning of your solution?
[Ref: Positioning | Value Proposition |
Customer Segmentation | Competitive Positioning]
5. 4. TAM
How big is your market opportunity?
This determines your financing and go-to-market strategy in a significant way.
[Ref: Market Sizing]
6. 5. Bootstrapping
Have you done enough bootstrapping before approaching investors?
Is your company fundable, or is it one that needs to be bootstrapped
all the way? [Ref: Bootstrapping]
7. 6. Financing
Over 99% of the entrepreneurs who go out to raise money get rejected. Are you planning to raise money?
Do you understand what it takes to raise money, what investors are looking for?
Is your company fundable? Do you know how to assess what is fundable and what is not?
Are you getting rejected by investors?
Do you need to move to Silicon Valley?
Do you know what is the current valuation range for your company?
Can you enhance the valuation? What are the levers?
What are your different types of financing options and what are the mechanics of those?
[Ref: Financing]
8. 7. Customer
Acquisition
What is your customer acquisition strategy, cost,
conversion rate, channel, channel cost?
[Ref: Customer Acquisition]
9. 8. Team
How do you balance between your need to keep costs down and getting things done,
as well as presenting a reasonably complete team to potential investors, in case you
are soliciting financing?
[Ref: Team Building]
10. 9. Web, Mobile and
Social Businesses
Do you have a differentiated strategy?
The market is extremely crowded, but there are trends and gaps.
Do you understand what they are?
[Ref: Web 3.0 and eCommerce | Cloud Computing | Mobile and Social Apps]