Overview presentation on Daymark Advisors and SMART Benefit Strategic Planning

1. Daymark Advisors and SMART
Overview Presentation
January, 2012

2. Presentation Contents
1. Daymark Advisors Overview
2. SMART Overview
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 2
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

3. Daymark Advisors
Overview
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 3
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

4. Daymark Advisors is a management
consulting and advisory services firm
serving the insurance, benefits, and
human capital management sectors
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 4
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

5. Our clients seek our assistance to
accelerate the growth
of their businesses…
organically or through
merger and acquisition initiatives
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 5
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

6. Corporate Facts
• 10+ year operating history
• Headquartered in Baltimore, MD
• Registered Investment Advisor pursuant to
State of Maryland securities laws
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 6
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

7. The Team
Jack Kwicien, CLU, ChFC, Registered Investment Advisor - Managing Partner
• 40 years of industry experience
• Previously founded RewardsPlus (sold to Hewitt & Associates)
• Corporate insurance assignments include: Prudential, Crum & Forster, Maryland Casualty (Zurich)
• President of the Advisory Board for the Workplace Benefits Association
• Columnist for Employee Benefit Adviser and Employee Benefit News
• Educational background: University of Notre Dame
Susanne Radek – Partner
• 20 years of industry experience
• Strategic marketing and marketing communications assignments: Gr8 (marketing communications
agency), Incube8 (private equity fund)
• Insurance industry experience: RewardsPlus, Zurich Insurance Group
• Licensed Property & Casualty agent
• Educational background: Loyola University, Johns Hopkins University
Seven additional resources with the following backgrounds: Reinsurance, Accounting, Payroll and HR
Services, Technology Assessments, Banking, Voluntary Benefits
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 7
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

8. Consulting Services
Daymark provides retained consulting services tailored to
the unique business objectives of a client company.
Engagements are typically strategic and tactical in nature.
Example projects
1. Building the business plan and implementing the strategy to launch a new business unit for a
wealth management and benefits consulting firm.
2. Assisting with the organization, financing, and launch of a captive insurance carrier for small group
self-funded plans.
3. Completing an assessment and analyzing capabilities for an insurance carrier to enter the
voluntary worksite market.
4. Branding, marketing communications and media relations for a benefits enrollment technology
firm in its outreach efforts to partner with carriers and payroll vendors.
5. Developing and implementing marketing positioning, sales training and sales management
initiatives for an employee benefits agency.
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 8
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

9. Selected Consulting Clients
• ADAM, Inc. (Benergy) • Northwestern Mutual – SEBS
• Assurant Worksite Specialty • Paylogix
Partners
• Pearl Companies
• American Fidelity
• RSM McGladrey Employer Services
• Benefits Advisory Service
• Selden Beattie Benefit Advisors
• Capital Insurance Agency
• Client First Brokerage Services • Schaefer Financial Group
• Disability RMS • The Warner Companies
• Electric Insurance Company • Titan Insurance and Employee
• Falcon Technologies Benefits
• First Financial • UNICO
• Flexbenefits Group, Ltd • Vision Financial
• Group Benefit Services • US Retirement Partners
• National Benefit Partners • WebCE
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 9
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

10. M&A Services
Daymark provides merger and acquisition (“M&A”)
services for buy and sell-side transactions valued in
the $5-100 million range.
Specific scope of services:
 Research of potential markets (buy and sell side)
 Specific target identification
 Sourcing, cultivation, and qualification of candidates
 Valuations
 Deal structuring
 Negotiations
 Drafting term sheets
 Due diligence
 Post-transaction integration planning
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 10
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

11. Selected Advisory Service Transactions
This Announcement appears as a matter of record only This Announcement appears as a matter of record only This Announcement appears as a matter of record only
Keller Stonebraker Insurance Group Benefit Services, Inc. RSM McGladrey Inc.
has acquired the business interests of has merged with has acquired the business interests of:
ClientFirst National
and
HTG Insurance Group Huber Oros & Co. LLC
The undersigned acted as advisor to
ClientFirst Health Plans The undersigned acted as advisor to
HTG Insurance Group in this transaction: The undersigned acted as advisor to Huber Oros in this transaction:
the ClientFirst Companies in this transaction:
Daymark Advisors, LLC Daymark Advisors, LLC
Daymark Advisors, LLC www.daymarkadvisors.com
www.daymarkadvisors.com
www.daymarkadvisors.com
This Announcement appears as a matter of record only This Announcement appears as a matter of record only This Announcement appears as a matter of record only
Objective Data Storage LLC
has acquired the business interests of: US Retirement Partners Capital City Bank Group
Is providing financing for:
has acquired the business interests of:
File Link Corporation
and
Capital Insurance Agency
US Design, Inc. United Specialty Benefits
The undersigned acted as advisor to The undersigned advised Capital Insurance
The undersigned acted as advisor to United Specialty Benefits in this transaction: Agency regarding this loan facility:
Objective Data Storage in this transaction:
Daymark Advisors, LLC Daymark Advisors, LLC Daymark Advisors, LLC
www.daymarkadvisors.com www.daymarkadvisors.com www.daymarkadvisors.com
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 11
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

12. SMART Overview
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 12
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

13. SMART provides online, practice
enabling tools for insurance and
benefits professionals
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 13
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

14. SMART is comprised of two toolkits:
1. Benefit Strategic Planning
2. Sales Management and Recruiting
• The only industry resource providing a well-defined
roadmap and tools for navigating the benefit strategic
planning process
• First product launched - developed by Daymark Advisors in
conjunction with EOI Service Company and Voluntary
Employee Benefit Advisors
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 14
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

15. SMART Development Milestones
Ongoing activities: product development, user support, and training, marketing and sales
October, 2007 February, 2010 August, 2011
Benefit Strategic Benefit Strategic Sales Management
Planning product Planning v8.0 live Toolkit v1.0 live
conceived
April, 2009 January, 2011
Benefit Strategic NAHU endorsement of
Planning v1.0 live Benefit Strategic
Planning
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 15
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

16. SMART User Map
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 16
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

17. SMART User Benefits
 Sell more products per client
 Generate more revenue
 Improve client retention and profitability
 Become a trusted advisor
 Enhance their value proposition
 Compete effectively with larger firms
 Migrate to consulting fees
 Improve asset value of their business
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 17
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

18. From Our Users
Through benefit strategic planning,
my sales team has gained the Our firm now successfully takes
confidence to move “up-market” to accounts away from national firms.
larger size cases. It’s helping us to We were never able to do that, and
absorb the financial impact of PPACA . strategic planning made the
(SMART User in Rochester, NY) difference.
(SMART User in South Miami)
The SMART deliverable proved to be
a deciding factor in our agency’s
recent win of a major university
(SMART User in Indiana, and BAN
Member Firm)
Copyright Daymark Advisors, LLC 2001-2012. All rights reserved. Daymark is a registered investment advisor pursuant to
Slide 18
state securities laws. The purpose of this presentation is solely for information distribution on products and services.

19. Thank
you
Contact Us:
Jack Kwicien – Managing Partner
jkwicien@daymarkadvisors.com
www.daymarkadvisors.com
www.smartadvisors.biz
203 Harborview Drive – Pierside
Baltimore, MD 21230
Tel. 410.585.6570