selama kurun waktu 2015 dan semester 1 2016, Squad berhasil membukukan 88 persen kemenangannya dalam berbagai tender (pitching). Beberapa event marketing yang berhasil dimenangkan, terakum dalam porto folio ini.

1. n copyright @squad 2016
I M P L E M E N T A T I O N
2015 – 2016 (semester I)

2. Pitching Successful
88%
wins
12%
lose
Budget (IDR)
>1M 1M-500 100-500 100 <
Jutarupiah
5
10
15
20
Project Profile 2014 - 2015
Level of Satisfaction
excellent
good
poor
40%
48%
2%

3. Tata Motors Distribusi Indonesia
Activity Super Ace Super Challenge (fun rally)
Area Nasional (Jawa-Sumatera-Sulawesi)
Target market Business owner
K.P.I 500 person (total)
Realization 500 person (total)
Entertainment Lunch, music perform, mini games and door
prize, photo booth
A.T.L Flyer, Spanduk, mass media (online & print)
Venue Malang, Surabaya, Jombang, Tulungagung,
Lampung, Makasar, Medan, Purwakarta,
Jakarta, Cikarang, Bandung
Pick Up Super Ace
Event Management and Strategy
Concept
Brand Awareness
Brand Experience
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Excellent
Excellent
Excellent
Excellent
*base on client Valuation
I M P L E M E N T A T I O N
2015 - 2016
BRAND ACTIVATION
Massive

4. I M P L E M E N T A T I O N

5. PT So Good Food
Activity Real Good Goes to School
Area East Jawa
Target market Student (elementary school)
K.P.I 10.000 person (total)
Realization 18.000 person (total)
Entertainment School idols
A.T.L Poster, Spanduk, Flyer, TV (MNC group)
Venue 40 sekolah SD di Jawa Timur
(40 titik)
REAL GOOD
Event Management and Strategy
Concept
Brand Awareness
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Excellent
Excellent
Excellent
I M P L E M E N T A T I O N
2015 - 2016
BRAND ACTIVATION
Massive
*base on client Valuation

6. I M P L E M E N T A T I O N

7. PT So Good Food
Activity Research Market, Direct sell, Brand Building,
Mapping New Market, Sampling
Area Surabaya and Sidoarjo
Target market Family / female
Target Sales 1oo pack / venue
Realization 150 pack / venue
A.T.L Baliho, Spanduk, Mobile Branding, Umbul-
umbul, Video Filler, poster, Brosur
Venue 5 modern market
SO GOOD
Event Management and Strategy
Concept
Brand Awareness
Brand Experience
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Good
Excellent
Good
Excellent
I M P L E M E N T A T I O N
2016
BRAND ACTIVATION
Product Sampling & Direct selling
*base on client Valuation

8. I M P L E M E N T A T I O N

9. Unilever Indonesia
Activity Research Market, Direct sell, Brand Building,
Mapping New Market, Sampling
Area Jawa Timur
Target market Female ( 22 – 40 years old)
Target Sales 1oo pack / venue
Realization 150 pack / venue
A.T.L Baliho, Spanduk, Mobile Branding, Umbul-
umbul, Video Filler, poster, Brosur
Venue 100 titik pasar di seluruh Jawa Timur
Royco & Kecap Bango
Event Management and Strategy
Concept
Brand Awareness
Brand Experience
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Excellent
Good
Good
Excellent
I M P L E M E N T A T I O N
2015
BRAND ACTIVATION
Product Sampling & Direct selling
*base on client Valuation

10. I M P L E M E N T A T I O N

11. LG Indonesia
Activity LG G5 and friens tour Indonesia
Area Surabaya
Target market Urban
Target Sample 500 exp
Realization 500 exp
A.T.L Mobile Branding, Flyering, Brosur, Display
Iklan dan Advetorial
Venue Galaxy Mall
Surabaya
LG G5 Play Ground
Event Management and Strategy
Concept
Brand Awareness
Event service
Execution
Production
Manpower
Valuation
Excellent
Good
Excellent
Good
Excellent
I M P L E M E N T A T I O N
2012
BRAND ACTIVATION
Product Sampling & Direct selling
*base on client Valuation

12. I M P L E M E N T A T I O N

13. First Media
Activity Meet and Great with minion and finn and
jake (official costum)
Area Surabaya
Target Market Teen, young, female
K.P.I 1000 person
Realization 1000 person
Guest star Minnion
Finn and Jake
A.T.L Baliho, Umbul-umbul, Harian Surya
Venue Ciputra World Surabaya
EXHIBITION
Event Management and Strategy
Concept
Brand Awareness
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Excellent
Good
Excellent
I M P L E M E N T A T I O N
2016
09 – 15 Mei
EXHIBITION
*base on client Valuation

14. I M P L E M E N T A T I O N

15. Tata Motors Distribusi Indonesia
Activity Mini showroom (creative booth), Selling,
Product knowledge, data base collect
Area Makasar
Target Market Entrepreneur, business owner
K.P.I 1500 person
Realization 1500 person
Gimmick Doorprize
A.T.L Baliho, Umbul-umbul, brosur, mass media
Venue Four Point Landak, Makasar
GIAAS MAKASAR
Event Management and Strategy
Concept
Brand Awareness
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Excellent
Excellent
Excellent
I M P L E M E N T A T I O N
2016
18 – 22 Mei
EXHIBITION
*base on client Valuation

16. I M P L E M E N T A T I O N

17. PT Pegadaian Persero Kanwil Jatim
Activity Internal Gathering
Fun walk
Area East Jawa
Target Market Employee
K.P.I 1500 (invitation)
Realization 1500
Entertainment Bagindas (grup band Jakarta)
A.T.L Spanduk, Baliho, Umbul-umbul
Venue Parkir Timur Plaza Surabaya
PEGADAIAN ANNIVERSARY 114 & 115
Event Management and Strategy
Concept
Brand Awareness
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Excellent
Excellent
Excellent
I M P L E M E N T A T I O N
2015 - 2016
GATHERING
*base on client Valuation

18. I M P L E M E N T A T I O N

19. PT Saka Indonesia
Activity Employee gathering (carnival)
Area Jawa Timur
Target Market employee
K.P.I 2.000 employee (invitation)
Realization 2.000 employee
A.T.L Spanduk, umbul-umbul, poster
Venue Surabaya Night Carnival
SAKA INDONESIA
Event Management and Strategy
Concept
Brand Awareness
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Excellent
Excellent
Excellent
I M P L E M E N T A T I O N
2016
GATHERING
*base on client Valuation

20. I M P L E M E N T A T I O N

21. LG Indonesia
Activity Launching and gathering LG with Dealer
Area East Java
Target Market Owner dealer
K.P.I 35 invitation (exclusive invitation)
Keynote speaker President director LG Indonesia
A.T.L Umbul-umbul, poster, brosur, baliho
Venue Hall Santika primier Hotel
Surabaya
LG Dealer Gathering
Event Management and Strategy
Concept
Brand Awareness
Event service
Execution
Production
Manpower
Valuation
Excellent
Good
Excellent
Excellent
Excellent
I M P L E M E N T A T I O N
2016
GATHERING
*base on client Valuation

22. I M P L E M E N T A T I O N

23. Tata Motors Distribusi Indonesia
Activity Costumer Gathering
Area East Java
Target Market Owner dealer
K.P.I 35 invitation (exclusive invitation)
Keynote speaker Sales Team Tata Motors Distribusi Indonesia
A.T.L Umbul-umbul, poster, brosur, baliho
Venue Malang, Surabaya, Jombang, Tulungagung,
Lampung, Makasar, Medan, Purwakarta,
Jakarta, Cikarang, Bandung
Costumer Gathering Super Ace EX2
Event Management and Strategy
Concept
Brand Awareness
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Excellent
Excellent
Excellent
I M P L E M E N T A T I O N
2016
GATHERING
*base on client Valuation

24. I M P L E M E N T A T I O N

25. CONCERT
PT Gudang Garam Tbk
Activity Community lifestyle and extreme
Area Surabaya
Target Market Young (18-28 years old)
K.P.I 500 Person
Realization 500 person
Entertainment
Artist
Indie band lokal
A.T.L Umbul-umbul, Spanduk, Baliho, Flyering
Venue 2 titik HOP di Surabaya
PROJAM
Event Management and Strategy
Concept
Brand Awareness
Event service
Execution
Production
Manpower
Valuation
Excellent
Excellent
Excellent
Good
Good
I M P L E M E N T A T I O N
2015
*base on client Valuation

26. I M P L E M E N T A T I O N