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TALK
DRINK
SHARE
THINK × DESIGN × SHARE
WELCOME
TALK
DRINK
SHARE
© SQLI AGENCY / 2014-01
2014-02

2
SQLI
AGENCY
© SQLI AGENCY / 2014-01
2014-02

3
WHERE WE ARE

LAUSANNE
© SQLI AGENCY / 2014-01
2014-02

GENEVA
4
WHAT WE DO

© SQLI AGENCY / 2014-01
2014-02

5
WHO WE ARE

Mathieu Collet

Benoît Henry

Jérémie Fontana

Lidia Santos Rico

Ludmilla El Khazen

Véronique Tillaud

Fleur Ettwiller

Chiara Valerio

Thomas Riotte

Damien Gauthier

Agency Manager

UX Designer

Strategist

UX Designer

Art Director

UX Designer

Head of Marketing

UX Designer

Communication Officer

UX Designer

YOU?
Barbara Chabriw
Interactive Designer

© SQLI AGENCY / 2014-01
2014-02

Aldo Ferrari

Head of Development

Andy McFee

Front-End Developer

David Bernard

Front-End Developer
6
LET'S GET CONNECTED!

sqliagency.ch

@sqliagency_ch

@sqliagency_ch

/sqliagencych

#TxDxS
© SQLI AGENCY / 2014-01
2014-02

7
LET'S GO!
© SQLI AGENCY / 2014-01
2014-02

8
JÉRÉMIE
FONTANA
Art Director
© SQLI AGENCY / 2014-01
2014-02

@skynebula

9
WHO THE HECK AM I?

?

© SQLI AGENCY / 2014-01
2014-02

10
WHO THE HECK AM I?

YO

JÉRÉMIE
© SQLI AGENCY / 2014-01
2014-02

11
WHO THE HECK AM I?

33 year old French dude living in Lausanne
Studied electronics, photography & graphic design
Designing for 11 years

© SQLI AGENCY / 2014-01
2014-02

12
FROM PENS
TO PIXELS interface design
Wireframe sketching & user
© SQLI AGENCY / 2014-01
2014-02

13
FROM PENS TO PIXELS
TITLE INSPIRED BY

© SQLI AGENCY / 2014-01
2014-02

14
FROM PENS TO PIXELS

→

© SQLI AGENCY / 2014-01
2014-02

15
FROM PENS TO PIXELS

→

© SQLI AGENCY / 2014-01
2014-02

16
DISCLAIMER

DISCLAIMER
This talk is not (only) for designers
© SQLI AGENCY / 2014-01
2014-02

17
DISCLAIMER 2

DISCLAIMER

2

I will not teach you how to use Photoshop
© SQLI AGENCY / 2014-01
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18
CONTEXT
© SQLI AGENCY / 2014-01
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19
THIS IS YOUR BRAIN

© SQLI AGENCY / 2014-01
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20
LEFT BRAIN VS RIGHT BRAIN

© SQLI AGENCY / 2014-01
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21
LEFT BRAIN VS RIGHT BRAIN

Functional
Rational
Sequential
Logical

© SQLI AGENCY / 2014-01
2014-02

Emotional
Intuitive
Simultaneous
Inspiration

22
SO…

FREE
your
MIND
© SQLI AGENCY / 2014-01
2014-02

Sources : Jérémie Fontana

23
GO BACK TO CHILDHOOD

Aircraft design by me (cca mid 80s)
© SQLI AGENCY / 2014-01
2014-02

Sources : Jérémie Fontana

24
AND THE MAGIC HAPPENS

© SQLI AGENCY / 2014-01
2014-02

Sources : Sébastien Gerbier

25
WHAT
IS A SKETCH?
© SQLI AGENCY / 2014-01
2014-02

26
WHAT IS A SKETCH?

Sketching
© SQLI AGENCY / 2014-01
2014-02

is not

Drawing
27
WHAT IS A SKETCH?

Sketching
© SQLI AGENCY / 2014-01
2014-02

is not

Drawing
Sources : SQLI Agency & Sébastien Gerbier

28
WHAT IS A SKETCH?

Sketching simple
is

© SQLI AGENCY / 2014-01
2014-02

29
WHAT IS A SKETCH?

Sketching fast
is

© SQLI AGENCY / 2014-01
2014-02

30
WHAT IS A SKETCH?

Sketching rough
is

© SQLI AGENCY / 2014-01
2014-02

31
WHAT IS A SKETCH?

Sketching cheap
is

© SQLI AGENCY / 2014-01
2014-02

32
WHAT IS A SKETCH?

Sketching disposable
is

© SQLI AGENCY / 2014-01
2014-02

33
WHAT IS A SKETCH?

Sketching > talking
is

© SQLI AGENCY / 2014-01
2014-02

34
WHY
WE SKETCH?
© SQLI AGENCY / 2014-01
2014-02

35
WHY WE SKETCH?

We sketch
to think
© SQLI AGENCY / 2014-01
2014-02

36
WE SKETCH TO THINK

© SQLI AGENCY / 2014-01
2014-02

Sources : Frank Gehry

37
WE SKETCH TO THINK

© SQLI AGENCY / 2014-01
2014-02

Sources : Frank Gehry

38
WE SKETCH TO THINK

© SQLI AGENCY / 2014-01
2014-02

Sources : Jack Dorsey

39
WHY WE SKETCH?

We sketch
to record
© SQLI AGENCY / 2014-01
2014-02

40
WE SKETCH TO RECORD

© SQLI AGENCY / 2014-01
2014-02

Sources : AIGA

41
WE SKETCH TO RECORD

© SQLI AGENCY / 2014-01
2014-02

Sources : Sébastien Gerbier

42
WHY WE SKETCH?

We sketch
to communicate
© SQLI AGENCY / 2014-01
2014-02

43
WE SKETCH TO COMMUNICATE

© SQLI AGENCY / 2014-01
2014-02

Sources : Grottes de Lascaux

44
WE SKETCH TO COMMUNICATE

© SQLI AGENCY / 2014-01
2014-02

Sources : Microsoft

45
WHY WE SKETCH?

We sketch
to document
© SQLI AGENCY / 2014-01
2014-02

46
WE SKETCH TO DOCUMENT

© SQLI AGENCY / 2014-01
2014-02

Sources : Edward Tufte

47
WE SKETCH TO DOCUMENT

© SQLI AGENCY / 2014-01
2014-02

Sources : Dieter Rams

48
WHY WE SKETCH?

We sketch
to experiment
© SQLI AGENCY / 2014-01
2014-02

49
WE SKETCH TO EXPERIMENT

© SQLI AGENCY / 2014-01
2014-02

Sources : Peter Biľak

50
WE SKETCH TO EXPERIMENT

© SQLI AGENCY / 2014-01
2014-02

Sources : realbeautysketches.dove.com / FBI

51
WHY WE SKETCH?

We sketch
to fail
© SQLI AGENCY / 2014-01
2014-02

52
WE SKETCH TO FAIL

© SQLI AGENCY / 2014-01
2014-02

Sources : Everybody’s trash bin

53
HOW
DO WE SKETCH?
© SQLI AGENCY / 2014-01
2014-02

54
BASIC SHAPES

Only 4 basic shapes
© SQLI AGENCY / 2014-01
2014-02

55
BASIC SHAPES

Only
© SQLI AGENCY / 2014-01
2014-02

56
BASIC SHAPES

Only
© SQLI AGENCY / 2014-01
2014-02

57
BASIC SHAPES

Only
© SQLI AGENCY / 2014-01
2014-02

58
BASIC SHAPES

Only
© SQLI AGENCY / 2014-01
2014-02

59
BASIC SHAPES

It’s that
© SQLI AGENCY / 2014-01
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60
BASIC SHAPES

Sketching in Service Design | Service Design Thinks & Drinks, April 2012
© SQLI AGENCY / 2014-01
2014-02

Sources : Ben Crothers

61
BASIC SHAPES

Sketching in Service Design | Service Design Thinks & Drinks, April 2012
© SQLI AGENCY / 2014-01
2014-02

Sources : Ben Crothers

62
BASIC SHAPES

© SQLI AGENCY / 2014-01
2014-02

Sources : Ben Crothers

63
BEST PRACTICES

Start simple
© SQLI AGENCY / 2014-01
2014-02

64
START SIMPLE

LESS
MORE
is

Ludwig Mies van der Rohe

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

65
START SIMPLE

JUST ENOUGH
is

MORE
Milton Glaser

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

66
START SIMPLE

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

67
START SIMPLE

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

68
BEST PRACTICES

Start small
© SQLI AGENCY / 2014-01
2014-02

69
START SMALL

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

70
BEST PRACTICES

Get dirty
© SQLI AGENCY / 2014-01
2014-02

71
START DIRTY

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

72
BEST PRACTICES

Go fast
© SQLI AGENCY / 2014-01
2014-02

73
GO FAST

Use the

DESIGN STUDIO
methodology
© SQLI AGENCY / 2014-01
2014-02

74
GO FAST

6—8—5
© SQLI AGENCY / 2014-01
2014-02

Sources : UXRomandie

75
GO FAST

6 to 8 sketches in 5 minutes
© SQLI AGENCY / 2014-01
2014-02

76
GO FAST

© SQLI AGENCY / 2014-01
2014-02

Sources : UXRomandie

77
GO FAST

© SQLI AGENCY / 2014-01
2014-02

Sources : UXRomandie

78
GO FAST

Then

PITCH
to your team
© SQLI AGENCY / 2014-01
2014-02

79
GO FAST

© SQLI AGENCY / 2014-01
2014-02

Sources : UXRomandie

80
GO FAST

And

ITERATE
with your team
© SQLI AGENCY / 2014-01
2014-02

81
GO FAST

© SQLI AGENCY / 2014-01
2014-02

Sources : UXRomandie

82
BEST PRACTICES

Explore
© SQLI AGENCY / 2014-01
2014-02

83
EXPLORE

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

84
EXPLORE

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

85
EXPLORE

© SQLI AGENCY / 2014-01
2014-02

Sources : JF

86
BEST PRACTICES

Comment
© SQLI AGENCY / 2014-01
2014-02

87
COMMENT

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

88
COMMENT

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

89
BEST PRACTICES

Add shades
© SQLI AGENCY / 2014-01
2014-02

90
ADD SHADES

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

91
ADD SHADES

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

92
BEST PRACTICES

Illustrate
© SQLI AGENCY / 2014-01
2014-02

93
ILLUSTRATE

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

94
BEST PRACTICES

Tell a story
© SQLI AGENCY / 2014-01
2014-02

95
TELL A STORY

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

96
TELL A STORY

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

97
VALUE STORY
TELL A& BENEFITS (S3)

© SQLI AGENCY / 2014-01
2013-11
2014-02

← BACK

Sources : SQLI Agency

18
98
REVEAL OF TOOL
TELL A STORY (S4)

© SQLI AGENCY / 2014-01
2013-11
2014-02

← BACK

Sources : SQLI Agency

19
99
TELL A STORY
USERS (S5)

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

100
BEST PRACTICES

Add some color
© SQLI AGENCY / 2014-01
2014-02

101
ADD SOME COLOR

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

102
ADD SOME COLOR

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

103
ADD SOME COLOR

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

104
ADD SOME COLOR

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

105
ADD SOME COLOR

© SQLI AGENCY / 2014-01
2014-02

Sources : SQLI Agency

106
TOOLS
WE CAN USE
© SQLI AGENCY / 2014-01
2014-02

107
WHITEBOARD

© SQLI AGENCY / 2014-01
2014-02

108
MARKER

→
© SQLI AGENCY / 2014-01
2014-02

109
BALLPOINT PEN

→
© SQLI AGENCY / 2014-01
2014-02

110
FINELINER PEN

→
© SQLI AGENCY / 2014-01
2014-02

111
GRAY MARKERS

→
© SQLI AGENCY / 2014-01
2014-02

112
COLOR MARKERS

→
© SQLI AGENCY / 2014-01
2014-02

113
DOT GRID NOTEBOOK

→
© SQLI AGENCY / 2014-01
2014-02

114
POST-IT NOTES

→
© SQLI AGENCY / 2014-01
2014-02

115
PAPER IPAD APP

→
© SQLI AGENCY / 2014-01
2014-02

116
TOUCH STYLUS

→
© SQLI AGENCY / 2014-01
2014-02

117
BOOKS

→
© SQLI AGENCY / 2014-01
2014-02

118
JUMP ON THE

SCREEN
© SQLI AGENCY / 2014-01
2014-02

119
WARNING

WARNING
This is not an exhaustive overview
→
© SQLI AGENCY / 2014-01
2014-02

120
INTERACTION
DESIGN
© SQLI AGENCY / 2014-01
2014-02

121
BALSAMIQ

→
© SQLI AGENCY / 2014-01
2014-02

122
BALSAMIQ

→
© SQLI AGENCY / 2014-01
2014-02

Sources : Our boss’ son

123
BALSAMIQ

+ Very simple
+ Available on Mac & PC
- Miss some advanced features

→
© SQLI AGENCY / 2014-01
2014-02

124
OMNIGRAFFLE

→
© SQLI AGENCY / 2014-01
2014-02

125
OMNIGRAFFLE

→
© SQLI AGENCY / 2014-01
2014-02

Sources : Omnigraffle

126
OMNIGRAFFLE

+ Powerful
+ Versatile
- Messy interface/shortcuts
- Available only on Mac

→
© SQLI AGENCY / 2014-01
2014-02

127
AXURE

→
© SQLI AGENCY / 2014-01
2014-02

128
AXURE

→
© SQLI AGENCY / 2014-01
2014-02

Sources : Axure

129
AXURE

+ Powerful
+ Complete
+ Available on Mac & PC
- Complicated
- Expensive

→
© SQLI AGENCY / 2014-01
2014-02

130
VISUAL
DESIGN
© SQLI AGENCY / 2014-01
2014-02

131
ADOBE PHOTOSHOP

→
© SQLI AGENCY / 2014-01
2014-02

132
ADOBE PHOTOSHOP

+ Leader app
+ Cool new features
+ Available on Mac & PC
- Too heavy
- Not responsive

→
© SQLI AGENCY / 2014-01
2014-02

133
ADOBE ILLUSTRATOR

→
© SQLI AGENCY / 2014-01
2014-02

134
ADOBE ILLUSTRATOR

+ Vector powered
+ Available on Mac & PC
- Not responsive

→
© SQLI AGENCY / 2014-01
2014-02

135
ADOBE INDESIGN

→
© SQLI AGENCY / 2014-01
2014-02

136
ADOBE INDESIGN

+ Interactive
+ Available on Mac & PC
- Still too much print oriented

→
© SQLI AGENCY / 2014-01
2014-02

137
SKETCH

→
© SQLI AGENCY / 2014-01
2014-02

138
SKETCH

→
© SQLI AGENCY / 2014-01
2014-02

Sources : Bohemian Coding

139
SKETCH

+ Vector powered
+ Simple
+ Cheap
- Very buggy
- Available only on Mac

→
© SQLI AGENCY / 2014-01
2014-02

140
WEB
DESIGN
© SQLI AGENCY / 2014-01
2014-02

141
ADOBE EDGE REFLOW

→
© SQLI AGENCY / 2014-01
2014-02

142
ADOBE EDGE REFLOW

→
© SQLI AGENCY / 2014-01
2014-02

Sources : Adobe

143
ADOBE EDGE REFLOW

+ Responsive
+ Connected to Photoshop
+ Available on Mac & PC
- Dirty code
- Not interactive
- Still in beta

→
© SQLI AGENCY / 2014-01
2014-02

144
MACAW

→
© SQLI AGENCY / 2014-01
2014-02

145
MACAW

→
© SQLI AGENCY / 2014-01
2014-02

Sources : Macaw

146
MACAW

+ Responsive
+ Clean code
+ Simple
- Available only on Mac
- Not interactive
- Not available yet

→
© SQLI AGENCY / 2014-01
2014-02

147
MOBILE
PROTOTYPING
© SQLI AGENCY / 2014-01
2014-02

148
POP

→
© SQLI AGENCY / 2014-01
2014-02

149
POP

→
© SQLI AGENCY / 2014-01
2014-02

Sources : POP

150
POP

+ Simple
+ Free
+ Available on iOS & Android
- Still in beta

→
© SQLI AGENCY / 2014-01
2014-02

151
PROTOSKETCH

→
© SQLI AGENCY / 2014-01
2014-02

152
PROTOSKETCH

→
© SQLI AGENCY / 2014-01
2014-02

Sources : UI Stencils

153
PROTOSKETCH

+ Simple
+ Sharing feature
+ Free
- Available only on iOS

→
© SQLI AGENCY / 2014-01
2014-02

154
MERCI

jfontana.fr
@skynebula
→ Twitter
→ Behance
→ Dribbble
→ Pinterest
…

© SQLI AGENCY / 2014-01
2014-02

155
QUESTION?
ANSWERS!
© SQLI AGENCY / 2014-01
2014-02

156
NEXT
EVENTS
© SQLI AGENCY / 2014-01
2014-02

157
NEXT EVENTS

© SQLI AGENCY / 2014-01
2014-02

158
NEXT EVENTS

Creating Delightful User Experiences
2 days - 8 talks - 8 workshops
Thursday 22nd & Friday 23rd May 2014

uxlausanne.com
© SQLI AGENCY / 2014-01
2014-02

159
LET'S GET CONNECTED!

sqliagency.ch

@sqliagency_ch

@sqliagency_ch

/sqliagencych

#TxDxS
© SQLI AGENCY / 2014-01
2014-02

160
THANK YOU!

Now,
let's drink
& share!

THANK YOU!
© SQLI AGENCY / 2014-01
2014-02

161
© SQLI AGENCY

SQLIAGENCY.CH

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