This case study looks at Twilio, a cloud communications company that uses Sprout to support and streamline their social media publishing, collaboration and mobile access. Read their Sprout Social success story!

1. CASE STUDY
Twilio + Sprout Dial Up Efforts, Rely on Mobile
Access for Swift Social Engagement
Twilio, a cloud communications company based in San Francisco, recognized that as their
business grew they needed a solution to manage their social media communications.
After researching and testing a number of social management platforms, Twilio found that
Sprout Social was the best tool to support their publishing, collaboration and mobile
access objectives and streamline their entire social strategy.
sproutsocial.com
1.866.878.3231
sales@sproutsocial.com

2. Quick Facts
On-the-Go Mobile Access
• Situation: Twilio’s team members and evangelists are spread
throughout the world and often utilize social media during industry
events and travel.
• Sprout Solution: Twilio team members can log onto Sprout’s web,
iPhone, iPad or Android apps 24/7/365 to easily monitor their
community’s social activity, schedule content and publish relevant posts
on their social networks, regardless of their location.
Location
San Francisco, California
Effortless Scheduling and Publishing
• Situation: Busy schedules and packed to-do lists mean it’s not always
convenient for the Twilio team to tweet and post in real time.
2007
Founded
• Sprout Solution: Sprout’s publishing and scheduling features like the
content calendar, Queue and drafts make it easy for Twilio to publish a
consistent stream of relevant content. Additionally, Twilio utilizes
Sprout’s ViralPost technology to analyze audience engagement and
determine optimal content delivery times.
23.8K
Incoming Messages
in 2013
Team Consolidation and Collaboration
• Situation: Twilio needed a single system to house all social activity that
enabled each team member to monitor conversations, post content and
track results without stepping on one another’s toes.
• Sprout Solution: Sprout consolidates all of Twilio’s social management
into one platform creating consistent monitoring, publishing and
10.2K
reporting across each profile. The multi-user design and permission
levels provide individual user autonomy and team task management
within the platform.
New Social Followers
in 2013
sproutsocial.com
1.866.878.3231
sales@sproutsocial.com

3. Highlights
11
Users within Sprout
Ease of Use
• Situation: Twilio’s team is constantly growing and they needed an
accessible platform that is easy to understand, user friendly and does
not require extensive training.
• Sprout Solution: Sprout’s clean design and intuitive interface enables
the Twilio team to quickly on-board new community managers so they
can focus on engaging their Facebook, Twitter and
40
Google+ audiences.
Average number of
Tweets in the Queue
2.4K
Sent Messages
in 2013
Sprout’s suite of collaboration, engagement, and analytics tools
strengthen Twilio’s ability to actively manage networks, monitor
and engage in conversations, and deliver exceptional customer
experiences for their many users.
Learn how Sprout can help compliment your social customer care
efforts and increase your brand engagement at sproutsocial.com.