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Stop Fighting Fires
By: Trishan Arul, Joe Markert & Dr. Marc Applebaum
October 25, 2010
2
www.thesprocketgroup.com
Introduction
• Tweet & Answer (T&A) Format
• Tweet your own “fires” using #FailCon #Fires hashtags
• Address as many as possible during workshop, focusing
on fires with similar themes
• Start tweeting now!
• Who are We?
• Who are You?
3
www.thesprocketgroup.com
Joe Markert – FunctionOne IT
• IT Services, Consulting – We are your IT Department,
Virtual CIO/CTO
• @FunctionOneIT
• www.FunctionOneIT.com
• joe@functiononeit.com
4
www.thesprocketgroup.com
IT Fire # 1 – Business Continuity
• Fire / Symptom:
• Data Loss due to hard drive failure,
human error or other disaster
• It’s not “if” it will happen, it’s when
• Fuel / Root Cause:
• No backup plan in place, “I’m too
busy, I’ll do it later”
• No redundancy in disaster recovery
planning
• No offsite storage as part of
solution
5
www.thesprocketgroup.com
IT Fire #1 - Putting out the fire…
• Water / Solutions:
• Ask yourself, what would I do if I lost my
data tomorrow?
• Desperate: USB drive (probably already
have one)
• Cheap: Acronis, MozyPro.com, Jungle
Disk, Time Machine
• Ideal: Ensure both onsite and offsite
hands-free backup is occurring. Limit
human intervention beyond regular
testing of backups. Lean towards whole
system backups.
6
www.thesprocketgroup.com
IT Fire #2 – “I can do IT myself!”
• Fire / Symptom:
• Founders, CEO or Valuable Talent
acting as internal IT staff
• Internal goals or deadlines not
being met due to IT distractions
• Fuel / Root Cause:
• “It’s cheaper to do it myself!”
• We don’t need no stinkin’ IT!
• External IT support is too
expensive!
7
www.thesprocketgroup.com
IT Fire #2, Yes you can, but it costs…
• Water / Solutions:
• Do the math: % of time spent on IT,
multiply against key salary
• Example: 35% of $120K = $42K
• “Cheap”: Trade equity for services
• Ideal: Hire 3rd
Party solutions
firm/consultant to monitor, manage,
maintain your systems, provide guidance
• Ensure vendor has depth in personnel
• Free yourself to focus on the core!
8
www.thesprocketgroup.com
IT Fire #3 – Security
• Fire / Symptom:
• Hackers took down our website!
• Worse: Hackers took down our
client’s website!!
• Disastrous: Hackers took down our
bank account!
• Fuel / Root Cause:
• Open Source components not
updated
• Lax, or absence of, security policies
9
www.thesprocketgroup.com
IT Fire #3 - Security
• Water / Solutions:
• Ensure open source components are kept
up to date
• Set internal security policy and have
everyone sign off
• Passwords, use of personal accounts,
social networking, etc
• Ideal: Ensure the solution means,
“I will never have to deal with this again!”
11
www.thesprocketgroup.com
Dr. Marc Applebaum
Coach & Organizational Development Consultant
• @iapplebaum
• marc@marcapplebaum.com
• (415) 424-0215
12
www.thesprocketgroup.com
Organizational Problems
Putting out
organizational fires is--
• Conceptually easy, but
• Emotionally difficult
13
www.thesprocketgroup.com
healthy business
founder
team
leader
team
leader
admin
14
www.thesprocketgroup.com
Combustible business
founder admin
team
leader?
team
leader?
15
www.thesprocketgroup.com
Organizational Problem--
• Fire / Symptom:
• Burnout—the founder is in constant
motion but feels ineffective
• Gridlock--no decision gets made
without the founder
• Fuel / Root Cause:
• Founder is involved in every
decision
• No effective division of labor
• Pervasive feeling of chaos
16
www.thesprocketgroup.com
Organizational problems
Water / Solutions:
• Define the key roles in your business
• Delegate: your job can’t be “doing
everything”
• Put a org structure in place that’s clear &
adaptable
• Hold people accountable so you can build
a trustworthy team
17
www.thesprocketgroup.com
Organizational Fire #2 -hiring blind
Fire / Symptoms:
• You hired key employees in a
hurry—they seemed good, but now
they’re underperforming and you’re
not getting what you need
Fuel / Root Causes:
• You were too rushed to carefully
vet people during the interviews
• It’s hard to know who you’re
getting until you’ve worked with
them
18
www.thesprocketgroup.com
Organizational fire #2 -hiring blind
Water / Solutions:
• Use an agreed-upon job description—not
just gut feel—to vet people
• Whenever possible screen people by
giving them a trial project or assignment
• When you hire, use a short probationary
period to quickly identify who’s working
and who isn’t—and act on that
information
19
www.thesprocketgroup.com
Organizational Fire #3—“decisions”
that don’t work
Fire / Symptoms:
• Actions you thought were agreed to
aren’t being acted on, and the clock is
ticking…
• People are confused and frustrated
about what you want them to do
Fuel / Root Causes:
• Your decision-making process is broken
• People haven’t bought into shared
ground rules
20
www.thesprocketgroup.com
Putting out the fire…
Water / Solutions
Reach agreement on--
• Who is involved in making important
decisions
• What your process is for making and
communicating decisions
• A shared commitment to regular meetings
for making decisions
21
www.thesprocketgroup.com
22
www.thesprocketgroup.com
Trishan Arul – Arul & Associates
• Finance & Accounting – Part Time CFO services or
complete outsourcing of accounting funtion
• @tarul or trishan@arulandassociates.com
• http://www.arulandassociates.com
• (415) 448-7736
23
www.thesprocketgroup.com
Accounting Fire #1 - No #’s
• Fire / Symptom:
• Need financial statements NOW and
don’t have them
• Requests from investor, creditor, bank,
partner, etc
• Fuel / Root Cause:
• No bookkeeping at all
• “Shoebox” accounting
• Only tracking cash
• Don’t know what a financial statement
is!
24
www.thesprocketgroup.com
Accounting Fire #1 - Get Control
• Water / Solutions:
• Find a quick & easy way to track the basics
(2 hrs/wk)
• Free: outright.com; Intuit Quickbooks Online
• Cheap: QB Online; xero.com; lessaccounting.com
• Desperate: Use Mint.com to track just cash & CC
• Ideal: Assign responsibility to an employee (get
help to start) or outsource
25
www.thesprocketgroup.com
Accounting Fire #2 - No Budget
• Fire / Symptom:
• Always out of money
• Don’t know if you can afford to buy X
• Fuel / Root Cause:
• No budget in place
• Have not put “investment” into company
• Water / Solutions:
• Make a simple budget (personal & business) &
stick to it
• Put $ in a separate account
26
www.thesprocketgroup.com
Accounting Fire #3 - No Personal $
• Fire / Symptom:
• Can’t pay your personal bills which are company
costs
• Fuel / Root Cause:
• Mixing personal & business expenses
• Water / Solutions:
• Segregate business & personal
(bank and/or CC accts)
• Use debit card on business bank account
• Set up auto bill pay with your bank – 20%+
interest & late fees add up quick!
27
www.thesprocketgroup.com
28
www.thesprocketgroup.com
T&A - Tweet & Answer
• Tweet your own “fires” using #FailCon #Fires hashtags
• Keep Tweeting, we will gather issues into similar groups
and address them
• You can also just say it out loud
29
www.thesprocketgroup.com
Thank You!
• Trishan Arul – Arul & Associates
@tarultrishan@arulandassociates.com
(415) 448-7736
• Dr. Marc Applebaum
@iapplebaum marc@marcapplebaum.com
(415) 424-0215
• Joe Markert – Function One IT
@functiononeit joe@functiononeit.com
(415) 962-1585

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Failcon SprocketGroup Presentation

  • 1. Stop Fighting Fires By: Trishan Arul, Joe Markert & Dr. Marc Applebaum October 25, 2010
  • 2. 2 www.thesprocketgroup.com Introduction • Tweet & Answer (T&A) Format • Tweet your own “fires” using #FailCon #Fires hashtags • Address as many as possible during workshop, focusing on fires with similar themes • Start tweeting now! • Who are We? • Who are You?
  • 3. 3 www.thesprocketgroup.com Joe Markert – FunctionOne IT • IT Services, Consulting – We are your IT Department, Virtual CIO/CTO • @FunctionOneIT • www.FunctionOneIT.com • joe@functiononeit.com
  • 4. 4 www.thesprocketgroup.com IT Fire # 1 – Business Continuity • Fire / Symptom: • Data Loss due to hard drive failure, human error or other disaster • It’s not “if” it will happen, it’s when • Fuel / Root Cause: • No backup plan in place, “I’m too busy, I’ll do it later” • No redundancy in disaster recovery planning • No offsite storage as part of solution
  • 5. 5 www.thesprocketgroup.com IT Fire #1 - Putting out the fire… • Water / Solutions: • Ask yourself, what would I do if I lost my data tomorrow? • Desperate: USB drive (probably already have one) • Cheap: Acronis, MozyPro.com, Jungle Disk, Time Machine • Ideal: Ensure both onsite and offsite hands-free backup is occurring. Limit human intervention beyond regular testing of backups. Lean towards whole system backups.
  • 6. 6 www.thesprocketgroup.com IT Fire #2 – “I can do IT myself!” • Fire / Symptom: • Founders, CEO or Valuable Talent acting as internal IT staff • Internal goals or deadlines not being met due to IT distractions • Fuel / Root Cause: • “It’s cheaper to do it myself!” • We don’t need no stinkin’ IT! • External IT support is too expensive!
  • 7. 7 www.thesprocketgroup.com IT Fire #2, Yes you can, but it costs… • Water / Solutions: • Do the math: % of time spent on IT, multiply against key salary • Example: 35% of $120K = $42K • “Cheap”: Trade equity for services • Ideal: Hire 3rd Party solutions firm/consultant to monitor, manage, maintain your systems, provide guidance • Ensure vendor has depth in personnel • Free yourself to focus on the core!
  • 8. 8 www.thesprocketgroup.com IT Fire #3 – Security • Fire / Symptom: • Hackers took down our website! • Worse: Hackers took down our client’s website!! • Disastrous: Hackers took down our bank account! • Fuel / Root Cause: • Open Source components not updated • Lax, or absence of, security policies
  • 9. 9 www.thesprocketgroup.com IT Fire #3 - Security • Water / Solutions: • Ensure open source components are kept up to date • Set internal security policy and have everyone sign off • Passwords, use of personal accounts, social networking, etc • Ideal: Ensure the solution means, “I will never have to deal with this again!”
  • 10.
  • 11. 11 www.thesprocketgroup.com Dr. Marc Applebaum Coach & Organizational Development Consultant • @iapplebaum • marc@marcapplebaum.com • (415) 424-0215
  • 12. 12 www.thesprocketgroup.com Organizational Problems Putting out organizational fires is-- • Conceptually easy, but • Emotionally difficult
  • 15. 15 www.thesprocketgroup.com Organizational Problem-- • Fire / Symptom: • Burnout—the founder is in constant motion but feels ineffective • Gridlock--no decision gets made without the founder • Fuel / Root Cause: • Founder is involved in every decision • No effective division of labor • Pervasive feeling of chaos
  • 16. 16 www.thesprocketgroup.com Organizational problems Water / Solutions: • Define the key roles in your business • Delegate: your job can’t be “doing everything” • Put a org structure in place that’s clear & adaptable • Hold people accountable so you can build a trustworthy team
  • 17. 17 www.thesprocketgroup.com Organizational Fire #2 -hiring blind Fire / Symptoms: • You hired key employees in a hurry—they seemed good, but now they’re underperforming and you’re not getting what you need Fuel / Root Causes: • You were too rushed to carefully vet people during the interviews • It’s hard to know who you’re getting until you’ve worked with them
  • 18. 18 www.thesprocketgroup.com Organizational fire #2 -hiring blind Water / Solutions: • Use an agreed-upon job description—not just gut feel—to vet people • Whenever possible screen people by giving them a trial project or assignment • When you hire, use a short probationary period to quickly identify who’s working and who isn’t—and act on that information
  • 19. 19 www.thesprocketgroup.com Organizational Fire #3—“decisions” that don’t work Fire / Symptoms: • Actions you thought were agreed to aren’t being acted on, and the clock is ticking… • People are confused and frustrated about what you want them to do Fuel / Root Causes: • Your decision-making process is broken • People haven’t bought into shared ground rules
  • 20. 20 www.thesprocketgroup.com Putting out the fire… Water / Solutions Reach agreement on-- • Who is involved in making important decisions • What your process is for making and communicating decisions • A shared commitment to regular meetings for making decisions
  • 22. 22 www.thesprocketgroup.com Trishan Arul – Arul & Associates • Finance & Accounting – Part Time CFO services or complete outsourcing of accounting funtion • @tarul or trishan@arulandassociates.com • http://www.arulandassociates.com • (415) 448-7736
  • 23. 23 www.thesprocketgroup.com Accounting Fire #1 - No #’s • Fire / Symptom: • Need financial statements NOW and don’t have them • Requests from investor, creditor, bank, partner, etc • Fuel / Root Cause: • No bookkeeping at all • “Shoebox” accounting • Only tracking cash • Don’t know what a financial statement is!
  • 24. 24 www.thesprocketgroup.com Accounting Fire #1 - Get Control • Water / Solutions: • Find a quick & easy way to track the basics (2 hrs/wk) • Free: outright.com; Intuit Quickbooks Online • Cheap: QB Online; xero.com; lessaccounting.com • Desperate: Use Mint.com to track just cash & CC • Ideal: Assign responsibility to an employee (get help to start) or outsource
  • 25. 25 www.thesprocketgroup.com Accounting Fire #2 - No Budget • Fire / Symptom: • Always out of money • Don’t know if you can afford to buy X • Fuel / Root Cause: • No budget in place • Have not put “investment” into company • Water / Solutions: • Make a simple budget (personal & business) & stick to it • Put $ in a separate account
  • 26. 26 www.thesprocketgroup.com Accounting Fire #3 - No Personal $ • Fire / Symptom: • Can’t pay your personal bills which are company costs • Fuel / Root Cause: • Mixing personal & business expenses • Water / Solutions: • Segregate business & personal (bank and/or CC accts) • Use debit card on business bank account • Set up auto bill pay with your bank – 20%+ interest & late fees add up quick!
  • 28. 28 www.thesprocketgroup.com T&A - Tweet & Answer • Tweet your own “fires” using #FailCon #Fires hashtags • Keep Tweeting, we will gather issues into similar groups and address them • You can also just say it out loud
  • 29. 29 www.thesprocketgroup.com Thank You! • Trishan Arul – Arul & Associates @tarultrishan@arulandassociates.com (415) 448-7736 • Dr. Marc Applebaum @iapplebaum marc@marcapplebaum.com (415) 424-0215 • Joe Markert – Function One IT @functiononeit joe@functiononeit.com (415) 962-1585

Hinweis der Redaktion

  1. - Veterans of multiple startups but no big exits, keep hoping! Different areas of expertise; all work with small & medium businesses, in some cases primarily startups, to make their lives easier -> we don't code, we don't sell, we do things in the background so the founders, engineers, and other employees can do what they do best having worked with lots of startups, good/bad/ugly, and things we'd rather not remember but often there are recurring issues or fires that pop up -> you won't be the first to have a problem, and you won't be the last, but hopefully you'll learn something at FailCon so that you can solve your current problems and avoid future ones - get to the root cause of the problem! Who is in the room? SKILL: engineers/sales/marketing/operations/other BUSINESS:"founders"/working at a startup/working at small business/big business/in school INDUSTRY: Web 2.0/Hardware/Software/Service/Non-tech