You’ve got it all – databases, articles, videos, books, recommended links. So how do you package it in a way that not only satisfies your users’ information needs but encourages browsing? Learn practical techniques and ideas for building a user-friendly and contextual framework for the web while using the resources at your fingertips.

1. Eye-popping Content: Creating a User-friendly Framework Part I: User Experience Webinar Series ~ presented by Kristiana Burk

2. Laying a Foundation… today > Overview of User Experience Digging Deeper: Upcoming Webinars Taxonomies for the Everyday User Practical Personas Thematic Approach to Organizing Resources Search & Labels Web 2.0 and Beyond Layered Content Make Learning Fun

3. Covering Today… It’s All About the User Understanding User Experience What Are Your Users Looking For? A Natural Fit - Role of Libraries Let’s Get Practical: Getting Started & Lessons Learned Ask Yourself… Resources At Your Fingertips: the LibGuides Framework Q & A

4. Why a User Matters … They are the reason your job exists! There would be no service to provide if they weren’t using it Everything you do should be focused on their needs

5. Where the User is Coming From… “ In the everyday world, we want to get on with the most important things in life, not spend our time deep in thought attempting to open a can of food or dial a telephone number” ~ Don Norman, 1988

6. User-Centered Design… A convergence of where content and context meet the needs of users . Three Circle Diagram from Peter Morville, Semantic Studios http://semanticstudios.com/publications/semantics/000029.php

7. User Experience Is Not… “ just design ” “ just usability ” “ the perfect search app” “ amazing content ” “ a sleek interface ”

8. User Experience Is… The big picture . Items mentioned before are mechanisms or tools to better understand or improve the user experience. Many facets make up a satisfactory user experience User Experience Honeycomb from Peter Morville, Semantic Studios http://semanticstudios.com/publications/semantics/000029.php Different experience depending on the environment and context

9. What Are Users Looking For? > Relevance > Context > Interactivity and Cross-Referencing > Satisfaction of Curiosity > Openness > Comfort

10. Example Comments… “ something that feels warmer ” “ looking for something clean , easy-to-use” “ simple , easy to find” “ prefer a design that gives me clear, broad categories with more specific sub-topics rather than individual items competing for attention” “ consistent , easy navigation from one topic to another” “ trustworthy , content backed by professionals”

11. My Personal Favorite… “ I just wish websites didn’t feel like they have to be all, “ OMG LOOK AT ALL THE STUFF WE HAVE!!! ”

12. Conclusion about users… Users are desperate for authoritative information that is contextually arranged and will: > satisfy curiosity > fulfill an information need quickly without overwhelming them > entertain Who Has the Resources to Meet Those Needs? Librarians!

13. Librarians Excel In… Creating Taxonomies Pulling Quality Resources Together Finding Authoritative Content That Meets Needs Listening to Those Needs

15. Something to Consider… “ People’s behavior makes sense if you think about it in terms of their goals, needs and motives” ~ Thomas Mann

17. Persona Approach Site Comparison

20. Provide context for your users Article: American Colonial Life Video: The Colonies Prepare for War Maps: Maps of Boston Geography: Massachusetts Article: Claudius I Video: Virtual Ancient Rome Maps: Maps of Rome History: Ancient Rome & Roman Empire Article: American Civil War Video: US Civil War: Gettysburg Images: Civil War Image Gallery History: Battles and Incidents Article: How Geisha Work Video: Modern Day Geisha in Japan Maps: Maps of Japan Geography: Geography of Japan

23. Provide your users quality “sticky content.”

25. Remember that… “ True interactivity is not about clicking on icons or downloading files, it’s about encouraging communication” ~ Ed Scholssberg, 2002

28. Some of my favorite things…

29. Thank you! Kristiana Burk Channel Director 404.760.4311 [email_address]