1. Business communication Marketing strategy Presented By Group 5 Manpreet Singh (151) SarvpreetBhatti (169) Goldi (137) Ravi Kumar (136) AtulVikas (159) Kumar Ashish (171)

2. Marketingstrategy Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche

3. TYPES OF MARKETING STRATEGY

4. 1. Market dominance strategy

5. 2.GROWTH STRATEGIES

6. PRODUCT DIFFERENTIATION MARKET SEGMENTATION COST LEADERSHIP PORTER GENERIC STRARTEGIES

7. Michael Porter five forces analysis Framework For The Industry Analysis And Business Strategy Development Developed By Michael E. Porter Of Harvard Business School In 1979 This Model Is Also Known As Porter’s Competitive Forces Model.

8. The Five Forces Model Bargaining power of customers Threat of new entrants Threat of substitute products Bargaining power of suppliers Competitive rivalry within an industry

11. COLA INDUSTRY

12. Porter’s Five Forces: Rivalry Condition 2. Substitute Products

13. 3. Power Of Buyers 4. Power Of Suppliers

14. 5. New Entrants