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10 insights on starting a web product company Sahil Parikh Founder, DeskAway Author, The SaaS Edge
1. Start Small keep it simple and focused  more features != success
2: Early Feedback 100 free accounts Fix bugs, pitch and vision
3: Slim Team wear multiple hats dev, design, marketing, support
4: User Interface sleek, crisp, sexy people like it if it feels good
5: Charge Early break-even/ profitable learn why people don’t pay
6: WOM Online reduce CAC social media, SEO, email, blogs build an email list early-on
7: Let others work for you build an affiliate program 1 to many is better than 1 to 1
8: Metrics Matter beauty of a web business traffic to site, signups, conversions, churn, renewals etc.
9: Hire your English teacher   blog writing, help faqs, online community management, customer service and outreach
10: Who loves you? Testimonials, stories, videos comfort visitors with success
the good stuff… Simon Sinek:How great leaders inspire action      Michael Gerber: E-Myth    

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10 insights on building a web product company (iWeekend Mumbai 2011)

  • 1. 10 insights on starting a web product company Sahil Parikh Founder, DeskAway Author, The SaaS Edge
  • 2. 1. Start Small keep it simple and focused more features != success
  • 3. 2: Early Feedback 100 free accounts Fix bugs, pitch and vision
  • 4. 3: Slim Team wear multiple hats dev, design, marketing, support
  • 5. 4: User Interface sleek, crisp, sexy people like it if it feels good
  • 6. 5: Charge Early break-even/ profitable learn why people don’t pay
  • 7. 6: WOM Online reduce CAC social media, SEO, email, blogs build an email list early-on
  • 8. 7: Let others work for you build an affiliate program 1 to many is better than 1 to 1
  • 9. 8: Metrics Matter beauty of a web business traffic to site, signups, conversions, churn, renewals etc.
  • 10. 9: Hire your English teacher   blog writing, help faqs, online community management, customer service and outreach
  • 11. 10: Who loves you? Testimonials, stories, videos comfort visitors with success
  • 12. the good stuff… Simon Sinek:How great leaders inspire action      Michael Gerber: E-Myth