3. WHATIS
MEDIA
SOCIAL
MARKETI
NG
Official
Definition:marketing
A new way of
in which a company
engages in a two-way
conversation with their
target audience.
4. WHATIS
SOCIALMEDIA
MARKETI
Splash
NG
Definition:
Turning strangers
into friends…
friends into
customers…
customers into
evangelists.
7. ADVERTISING
TRENDS
- UK
From Traditional Media to New Media
Online Sales
6
5
Online
4 adverti
£
B 3
sing
has
2
soared
1 from
0 £2.5B
2007 2008 2009 2010 2011
to
thegardian.co.uk
8. UK MARKETING
TRENDS
Interactive Spendi
Total Twitter Users
7 000 000
(approx)
Online Population
13.6% Coverage
10. 21
CENTURY
“... we found that our online investments
provided a return that was substantively
higher than our more traditional, TV
media investments.”
11. AREYOUR
CUSTOMERSusing
SOCIAL
MEDIA? If your
13 - 65 - 25 -
16 -
17
15 100 34 customer
4% s fall
55 -
64 between
6% 26% 25 –
54then
12%
45 -
54
social
18% 23% media
should
35 - 18 - be an
24
44 marketin
g
17. TWITTER
Be human
Tweet 3-7 times per day
Always personally reply to new fol
The ‘life’ of a Tweet is less then
18. FACEBOOK
Set up Business Page
Post 3 or more times a day
Add like feature to website
The ‘life’ of a post is about 6 – 1
19. LINKEDIN
Update your personal status 3-5 ti
Create company profile with key wo
Start a group tailored to educate
20. SUMMARY
STRATEG
SOCIAL MEDIA
Y
Have a plan, identify, define and docume
Broadcast multiple times per day in Twit
Don’t wait to get involved
Above all don’t say anything you wouldn’t
21. SplashCubeTM Software
Splash Media UTM $99per
*
month
Coaching and Support * UK Price
Approx. £61
(dependant on rates)
www.splashcube.co
22. SPLASHCUBE
BENIFITS
Best Value for money
social media software
Fully automated marketing
campaigns
Marketing strategies
scheduled for the year
Manage unlimited accounts
Suggests daily social
media tasks
Largest On-line
collection of online
social media training
videos
23. Chris Richards
Certified Social Specialist
crichards@splashcube.co.uk
splashcube.co.uk
SplashCubeUK
@SplashCubeU
K
www.splashcube.co.u
k
Hinweis der Redaktion
WelcomeMy name is Steve Allen and I will be your host today. SplashCube UK – Developed by SplashMedia an Emmy award winning, veteran Web / Social Media industry based in Dallas Texas
The Social Media market is now recognised as as a potential source of commercial business, either Business to Business or Business to customer. The problem for business is the management of the social media market is costly and time consuming.SplashCube solves this problem!!. Widley regarded as the best value Social Media marketing program, currently available on the market today. Put simply its social media manager in a box!!Manage your business or businesses from one Splashcube account.
There has been an apparent shift on how businesses market today. Traditional marketing like TV, Radio, Newspaper or even Yellow pages have proven to not be as successful as they have in the past. Businesses are migrating to online marketing, SEO, and social media.
Strong growth in 2011 was partly due to an explosion in advertising on mobile devices and tablets, which rose 157% to £203m last year.
Figures as at September. Now Linkedin has 10m UK users. Growing market
Twitter is like a telegram. Short, quick messages 140 characters or less. But instead of a message going to one person it can go to several thousand.Open network impact times is approx. 30 mins -Facebook – closed network, posts have impacts for upto 6 hours on average and have upto 60,000 charactersLinkedIn is like virtual tradeshow. Can you imagine having a captive audience to demonstrate your product or svc to.?
Now looking at this chart, ask your self. Who is your target audience? Do they fall within this chart?Are your customers here? There are over 8 MM users between 25 – 34 aloneTo quote James Caan – Social Media for Business is not a ‘nice to have’, it is an essential part of your marketing
The social landscape can be vast with lots of big sites – generally speaking only 3 main playersMarketing Philosophy - “If it doesn’t move the needle it isn’t worth doing!”
In order to implement a successful social media marketing campaign you need some tactics in place… Consider this your roadmap through social media.
Now going back to the example I just went through with the hotel in Key West. Which is more powerful? The brands marketing message of 14% or the recommendations of others?
