An overview of the Australian Digital Marketing Landscape. Prepared by Spitfire - The Digital Agency. www.spitfire.co.nz

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DIGITAL
LANDSCAPE.
AUSTRALIAN

2. AUSTRALIAN
DEMOGRAPHIC
2

3. The average Australian
spends a whopping 10 hours
and 24 minutes on internet
enabled devices every day!
3SPSPITFIRE / THE DIGITAL AGENCY

4. 89% of the population own a
smart phone and 62% have
access to a tablet.
4SPITFIRE / THE DIGITAL AGENCY
• 90% use it to search for information
• 78% use it for product information
• 41% have made a purchase on their
smartphone

5. The average Australian
household has 2 laptops,
2 smartphones and 2
tablets.
5SPITFIRE / THE DIGITAL AGENCY

6. 85% of television viewers
are using a second screen
(browsing the internet) at
the same time as
watching tv.
6SPITFIRE / THE DIGITAL AGENCY

7. Internet Usage by Age
SPITFIRE / THE DIGITAL AGENCY 7

8. AUSTRALIAN
ONLINE AD
SPEND
8

9. 65% of Australians reach for their mobile
within 30 minutes of waking up.
9SPITFIRE / THE DIGITAL AGENCY
81% of 18 – 24 year olds reach for it within 5 minutes.

10. Australia’s online
advertising spend
increased 19.8% and
outgrew traditional media
channels in 2014.
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11. Advertising Forecast 2015 - 2019
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12. By 2019, 50c of every
advertising dollar will go
online.
12SPITFIRE / THE DIGITAL AGENCY

13. Australian online advertising
generated $5.642 billion in
revenue in the last 12
months.
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Online adver=sing is expected to become an $11b industry by 2019.

14. Digital is forecast to
significantly outperform
TV, Radio, Newspapers,
Magazines & Outdoor
over the next 5 years
growing a further 11%
14SPITFIRE / THE DIGITAL AGENCY

15. SOCIAL
DEMOGRAPHIC
15

16. Over 14 million
Australians are on
Facebook.
16SPITFIRE / THE DIGITAL AGENCY
The average Australian spends 1.7
hours on Facebook every day.

17. Social demographic
SPITFIRE / THE DIGITAL AGENCY 17
14,000,000
13,900,000
5,700,000
5,000,000
3,700,000
2,800,000
2,000,000
Facebook
YouTube
Wordpress
Instagram
LinkedIn
TwiOer
Snapchat
Users by Pla+orm
Users

18. 35% of Australians who
discover a company or
product on Facebook will
share it with their friends.
18SPITFIRE / THE DIGITAL AGENCY
The average number of Facebook
friends is 338.

19. SPITFIRE / THE DIGITAL AGENCY 19
Top 5 industries for Facebook users

20. That means nearly
every Australian on
Facebook ‘likes’ and
‘follows’ an FMCG
brand!
20SPITFIRE / THE DIGITAL AGENCY

21. Top Facebook Pages by Fans
SPITFIRE / THE DIGITAL AGENCY 21

22. SPITFIRE - The Digital Agency 22

23. SPITFIRE - The Digital Agency 23
WELCOME
TO SPITFIRE.
Level 2, 25 Crummer Road
Ponsonby, Auckland, New Zealand
T: 09 361 5758
W: spitfire.co.nz
THE DIGITAL
AGENCY.

24. SPITFIRE - The Digital Agency 24
OUR
MISSION.
Connect people with brands with
the most engaging and
rewarding experiences possible,
creating long term, sustainable
relationships that deliver
beneficial outcomes for our
customers.
KEY FACTS
• Full service agency offering
• Independently owned and operated
• Partners work in the business
• A dedicated team of highly skilled
professionals
• Flat management structure
• Strategically driven
• Digitally led
• Creatively inspired

25. SPITFIRE - The Digital Agency 25
Digitally health strategy
unites our entire team.
Drawing on decades of
experience our strategic
approach helps to grow
your brand and revenue.
STRATEGY
DRIVEN
We believe that great
ideas are the heart and
soul of all successful
health campaigns. At
Spitfire Triage we focus
on finding creative
solutions that work for
your business.
CREATIVELY
INSPIRED
We have a proven track
record of assisting our
clients to achieve and
exceed their business,
growth and revenue
goals.
RESULTS
FOCUSSED
Our philosophy is to work
collaboratively alongside
our clients to help them
navigate through their
business and marketing
strategies and plans. We
want to be regarded as
an extension of your
marketing team, and a
true partner.
PARTNER
APPROACH

26. SPITFIRE - The Digital Agency 26
CLIENTS.

27. SPITFIRE - The Digital Agency 27

28. Colin Proebstel
CLIENT SERVICE DIRECTOR
AND FOUNDER
M 64 21 874 330
colinp@spitfire.co.nz
John Madden
CREATIVE DIRECTOR
AND FOUNDER
M 64 21 874 333
johnm@spitfire.co.nz
28
Spitfire*
LEVEL 2, 25 CRUMMER ROAD
PONSONBY, 1021, AUCKLAND
NEW ZEALAND
T 64 9 361 5758
www.spitfire.co.nz