1. COMPLIANCE V/S CONVENIENCE
mBanking & mPayments
EcoSystem
Bali, Indonesia , Oct8, 2012.
Ankoor Desai
Asia C-SAM Pte. Ltd.
Singapore

2. PRESENTATION OUTLINE
• Mobile Transactions – Banking & Services
• Customer Preference & Trends
• Security Considerations
• Regulations, Expectations, Compliance
• Practices
• Closing Thoughts

3. CUSTOMER PREFERRING NON CASH
BRIC – Brazil, Russia, India, China
Mature Asia Pacific – Australia, Japan, Korea & Singapore.
Source” World Payments Report 2011

4. THE RISE OF ELECTRONIC TRANSACTIONS
Credits: Assorted.

5. NON CASH – WHAT’S GOING UP
CREDIT CARDS UP
DIRECT DEBITS UP
CREDIT TX UP
CHEQUES DOWN
Source” World Payments Report 2011

6. DRIVERS - MPAYMENTS
Mobile Phones
Stakeholders Technology
Lifestyle Channels
Talent Pool

7. MBANKING & MTRANSACTIONS - STATS
Source” World Payments Report 2011

8. WHAT’S HAPPENING 40% of Kenya’s
GDP comes
from mobile
Apple money –
Downloads
exceeds 25 PayPal does
BN $7B in mobile Google >
transaction $5B in mobile
volume revenues
Google Expedia
Motorola does > $1B in Square - $5B
$12.5B – IP mobile transaction
becomes key commerce volume
to strategy
Microsoft
Fandango
Usage revenues
sells quarter
Pandora’s from Android
of its tickets
70%, Twitter’s > Windows
on mobile –
60% Mobile
Source” Chetan Sharma

9. CUSTOMER TRENDS

10. M-Wallet & Payment
Consumers & Merchants Wallet & Ecosystem Aggregator Providers – Finance, Retail, Health, Go
• SMS / SimTK support/ • Person-to-Person Payments • In-network FSPs
OTA apps
• NFC payment protocols • Financial Services • In-network Banks &
Merchants
• NFC / Android
• Payments, Promotions & Coupons Online Service Providers
•
support/cloud;
• SE based Container
• NFC / Multi-Platform • Payments & Offers, • Finance & Retail, followed
support; Phone & SE followed by other by Health & Government
Wallet personalized services providers

11. CHALLENGES
Speed
Regulations Cost
Privacy Education
Security

12. NO OF MALACIOUS APKS RECEIVED
3500
3063
3000
2500
2000
Q1-2011
1500 Q1-2012
1000
500
139
0
Category 1
F-Secure - Mobile Threat Report Q12012

13. MALWARE FAMILIES Q1-2012
Malware Others, 4, 0%
Family, 0, 0%
Malware Family Count
Boxer 246
Droid Kung Fu 23Boxer, 246,
30%
Europa SMS 2
Fakeinst 15
Droid Kung
Fakeinst (Fake 22
Fu, 23, 3%
Token)
JIFake, 514, FakeRegSMS 2 Europa SMS,
62% JIFake 514 2, 0%
Others 4
Fakeinst, 15, Fakeinst
Total 828 2% (Fake
FakeRegSMS, Token), 22,
2, 0% 3%

14. THREATS STATS BY PLATFORM, 2004-2011
200 P/Y 2004 2005 2006 2007 2008 2009 2010 2011 By Year
Android 9 120 129
188 iOS 2 2
180 J2ME 2 2 7 2 5 18
Pocket PC 1 1 2 7 8 19 2 40
160 Symbian 24 124 188 44 19 21 50 58 528
By Platform 25 124 191 46 28 38 80 185 717
140
120 124 120
100
80
iOS
60 58 Android
50
40 44 J2ME
20 24 19 21 19 Pocket PC
7 8 9 Symbian
0 01 0 01 02 0 2 0 02
2004 2005 2006 2007 2008 2009 2010 2011

15. CUSTOMERS EXPECTATIONS
Trust
Privacy
Risk

16. SERVICE PROVIDERS EXPECTATIONS
Traceability Reliability Usability
Security Testability

17. OBJECTIVES OF REGULATORS

18. ROLE OF REGULATORS
• Issue Operating Licenses.
• Define rules
– Best Practices & AML/AT Requirements
• Conduct audits to ensure regulations.
• Process & Publish data
– Studies & Benchmarking.
• Take corrective actions
– Economy & Consumer

19. 2008/ 2005
9
500
1000
1500
2000
2500
3000
3500
4000
4500
0
May 2009
June, 2009
+
+
July 2009
IMG
NPCI
UIDAI
August 2009
PAS Act
MBanking
September 2009
October 2009
November 2009
December 2009
January 2010
February 2010
March 2010
April 2010
May 2010
June, 2010
July 2010
increase
Bureaus
4 Credit
Daily Cap
August 2010
Volume ('000 txns)
September 2010
October 2010
November 2010 2010
December 2010
January 2011
February 2011
March 2011
Value (mn INR)
April 2011
May 2011
MBANKING TRANSACTIONS
June, 2011
OTP
July 2011
Mandatory
August 2011
Value/Txn
September 2011
October 2011
without
Micro Txns
encryption
November 2011
December 2011
January 2012
February 2012
March 2012
April 2012
& VOLUME
May 2012
to be
June, 2012
decided
by Banks
Txn Caps
July 2012
August 2012

20. OVER THE YEARS
• Relevant Bundle of Services + Payments
• Lengthy KYC
• PIN in Snail Mail for Mobile Banking
• Registration only through ATMs
• OTP
• One click shopping

21. MY VIEW
• Necessity • Innovation
• Routine • Ownership
• Security
• Ransom
• Convenience
• Risk • Adoption

22. C-SAM COMPANY OVERVIEW
C-SAM is a pioneer in M-Commerce & M-Payments
C-SAM’s carrier-grade M-Wallet Platform includes software for
Consumers & Providers
C-SAM’s 4th generation Mobile Transaction Platform (MTP) has evolved
through extensive R&D over 12+ years
C-SAM has 11 issued Patents & 20+ pending Applications
C-SAM enables value-creation across the Ecosystem

23. C-SAM
FINANCE
RETAIL
GOVERNMENT
HEALTH

24. C-SAM’S Life Style-Container
Infrastructure Platform
Life Style Container

25. COMPLIANCE V/S CONVENIENCE
mBanking & mPayments
EcoSystem
Ankoor Desai
Senior Regional Account Manager
ankoor.desai@c-sam.com
+65-9770-1946
+91-98675-86424
Asia C-SAM Pte. Ltd.
Singapore