Presentation on value and specific benefits of Internet monitoring. Spiral16 monitors, measures and analyzes digital content, seeking the most relevant online information related to a specific area of interest for our clients.

2. Company Overview
Spiral16 was founded in 2007 by technology business
leaders who have been working in Internet and data
source software development for over 15 years.
Spiral16 has partnered with marketing agencies and global
brands within diverse industries.

3. What is Internet monitoring?
The most efficient way to gather business intelligence
Login to Spiral16’s
platform
through your web
browser.
Tell us what kind of data
You are looking for.
Spiral16 captures,
correlates, and analyzes
the most relevant
information.
Your data is displayed in
charts, graphs, and 3D
visualizations that you can
customize to fit your needs.

4. How can you benefit?
Our clients use online data from Spiral16 to help their businesses:
Monitor brand reputation
Gather competitive intelligence
Measure campaign effectiveness
Manage crises
Engage communities and customers
Identify sales targets and close new business
Develop unique metrics for strategy building

5. Monitor Brand Reputation
Near-realtime view of brands and product lines
Understand
where your brand lives online
and how it is perceived by others
Be prepared
to enter online conversations
and engage in social media customer service
End result:
Create flexible and effective marketing and product
initiatives.

6. Measure Campaign
Effectiveness
Spiral16 gives you the tools to monitor, measure and understand
campaign impact and success.
Learn
the language your
customers are using
Quantify
the buzz generated
by a specific campaign
Identify
key influencers and
positive and negative hot spots

7. Manage Crises
Stay on top of breaking developments,
consumer reactions, and press reactions.
Monitor
to unearth potential PR problems
before a crisis materializes
Know
what is trending and where
during a crisis
to counter misinformation

8. We give you the Relevant Web
The Internet is a big place—a Google search won’t cut it.
Spiral16 analyzes and organizes the mass of online unstructured data
so you can make sense of it.
data

9. We Capture More Data
Spiral16 monitors digital content from:
• Top 12 million English-language blogs
• Top 2 million English-language message boards/forums
• Traditional and new media news sources
• Microblogs such as
• Public-facing pages from social networking communities such as
• RSS feeds and online aggregators
• Comments from around 1 million blog and news sources
• Video sites such as
• Shopping sites and customer/product reviews
• Photo sites such as
• Corporate and company websites
• Reference and directory websites
• Whitepapers and case studies

10. Measure the Relevant Web
Spiral16’s software platform distills the mass of online
unstructured data so that it makes sense to your business.
We
Capture
Correlate
Analyze
to give you the most relevant
information
to help you reach your goals
Spiral16 delivers a better
quality of data with less spam
and more relevant results.

11. Listen strategically
Semantic analysis provides valuable market research.
Understanding customer behavior is key to creating effective marketing
campaigns.
Find relevant discussions
and learn the language
they are using.
Breaking down and analyzing
word composition helps companies:
1. Manage brand identity
2. Discover trends
3. Identify business challenges
4. Understand what words are
used most frequently when discussing your brand

12. Identify Influence
Everyone is talking, but who is driving conversation?
Spiral16’s industry-leading 3D visual mapping helps you find and
target key influencers.
Measure the true reach of a message.
Identify the most influential conversations.
Prioritize your engagement opportunities.

13. Analyze Sentiment
Get a big picture of your brand’s online perception.
Spiral16’s sentiment analysis engine
processes data twice:
- Evaluates each page in its entirety
- Captures overt sentiment excerpts
from body, comments
Understanding sentiment can help:
1. Competitive analysis
2. Social media customer service
3. Manage and prevent spread of crises
4. Measure campaign success and new
product launches

14. Sentiment Process
Average sentiment:
Looking at the entire URL,
an average sentiment
score is determined.
Overt sentiment:
If specific text excerpts are
overtly positive or negative,
the system will
automatically deliver these
results to the dashboard.
Spiral16 semantically analyzes every URL twice to determine
two kinds of sentiment.

15. Sentiment Enforced by
Proximity
Each sentiment extract that is returned is correlated against the
piece’s proximity to the keywords in the query.
These samples
come from the
same URL.
The one on the left
has overt sentiment
extracts without any
relevancy to the
topic (“Sears”).
Our query-enforced
sentiment on the
right ensures a
more accurate
sentiment sample.

16. Flexible Process to Support
Your Needs
• Dedicated account
manager helps set up, test,
and implement client topics
• Assistance with training,
product development
needs, day-to-day insight
• Our professional services
team offers data analysis,
interpretation, and
reporting