How Meetup is Using Jobs to be Done Theory
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The document discusses customer development and getting outside of the office to understand customer needs. It provides tips for talking to customers including asking them about their past experiences rather than opinions on potential solutions. The document also includes examples of timelines that map customer journeys and the forces that influence decisions at different stages.
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How Meetup is Using Jobs to be Done Theory
- 2. “People don’t want a quarter-inch drill, they want a quarter-inch hole” - Theodore Levitt
- 4. MVP
- 8. Variant Sessions Conversions % A B 1000 500 50% 1000 600 60%
- 9. Why?
- 11. Customer Development Manifesto -Steve Blank There are no facts inside your building, so get outside
- 13. Nir Eyal Stanford Professor Originator of the “Desire Engine” Don’t ask them what do you think of “this”, ask them when was the last time you did “that”
- 14. Jason Schwartz Entrepreneur 1. I’m working in _____ space 2. What are some ways you solve the problem now? 3. What are some pain points you experience with that solution? 4. What do you think of my solution
- 16. Get out of the office Find out what they did Capture the emotion
- 17. jobstobedone.org
- 19. Event #1 PassiveLooking ActiveLooking Event #2 First Thought Consuming Deciding Buying Experienced Satisfaction Y or N
- 20. Event #1 PassiveLooking ActiveLooking Event #2 First Thought Consuming Deciding Buying Experienced Satisfaction Y or N “I don’t want to waste the summer”
- 21. Event #1 PassiveLooking ActiveLooking Event #2 First Thought Consuming Deciding Buying Experienced Satisfaction Y or N “Who are these strangers playing volleyball”
- 22. Event #1 PassiveLooking ActiveLooking Event #2 First Thought Consuming Deciding Buying Experienced Satisfaction Y or N “Why am I searching on Craigslist... There’s Meetup”
- 23. Event #1 PassiveLooking ActiveLooking Event #2 First Thought Consuming Deciding Buying Experienced Satisfaction Y or N “Maybe this isn’t the right age group for me”
- 24. Bored at home Shock of returning Be a part of something Just like school Community Feeling of laziness Only later: right age? Volleyball may be better Push of the situation Magnetism of the new Anxiety of the NewHabit of the present
- 25. After the interview •Can you play the role •Can you picture the commercial
- 27. Lots more jobs to do Organizers Moms College Students Organizations Techies Singles Outdoorsies
- 28. Questions?