1. I S S U E 1 1
Little Printer holds a compact, inkless, thermal printer. Its
zero-configuration wireless connection to the Web (via the
Bridge unit, included) lets you place it wherever you have
a power outlet. Little Printer is constructed in high-gloss
injected moulded plastic and the brushed steel faceplate
holds the paper, framing each delivery as it prints. Little
Printer lives in your home, bringing you news, puzzles and
gossip from friends. Use your smartphone to set up
subscriptions and Little Printer will gather them together
to create a timely, beautiful mini-newspaper.
Here is a video demo
Deeplocal, a design and development company in the USA, has launched
“Deck the Screens”, an app designed to connect device screens with a string
of holiday lights. The app, online at deckthescreens.com, lets you string
holiday lights between your device screens. Just create a new string of lights,
share your code with friends or co-workers (it works best if everyone is in the
same physical location), and watch the lights blink. The app has its own
Twitter stream @deckthescreens.
Here is a video demo
Issue 11 | A publication of AshleyWorldGroup | Handcrafted by George Spiliopoulos
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2. ‘Tis the season for agency holiday
cards, and Wieden + Kennedy
London does not disappoint with
this little nugget.
The agency set up a "Choir of You"
installation outside its Hanbury
Street office, which invites passers-
by to stand outside the window and
open their pipes. They will see their
likeness multiplied in the window
depending on how high they raise
their voices.
V i s i t A C h o i r O f Y o u h e r e
Merry Xmas From W+K
London
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The geneva sound systems
promise heavenly sound.
In order to qualify for a
discount you must go
through the hell of
listening to a mighty long
rendition of ‘Jingle Bells’.
Swedish agency Akestam
Holst and Geneva Lab will
additionally reward the
three most enduring souls
who listen the longest.
The control mechanism in
this unsaintly torture is a
‘Ho Ho Ho!” sound played
irregularly. Press the
Santa button accordingly
and you stay in the game.
Enjoy your torture
here: Christmas Carol
Torture
THE “SOME-XMAS” PAGE

3. Click Here and Read the 10 slides
Presentation @ SlideShare.com
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Facebook App – Virgin First Time: http://goo.gl/xuU9U
Mario kills Tanooki by Peta: http://goo.gl/vF7Bf
Audi Magazine Slide Track: http://goo.gl/tD5hK
Facebook App – Aston MartinOne Million Fans : http://goo.gl/yQ6Vk
Benetton’s new campaign: http://goo.gl/C3icT [Article in French]
QR codes on cows: http://goo.gl/VfU0i
Give a Little Magic with Santa Tags: http://goo.gl/G2alF
Mercedes, Escape The Map: http://goo.gl/svv6z

4. A new Facebook campaign out of Anomaly adds a new twist to the
social shopping experience, for Converse. An extension of Converse's
Create campaign, the Made By Facebook App appears as if it's going to
allo w fans to design their own Converse, sell them to their buddies and
even open their own storefronts.
According to Anomaly CD Nathan Cooper on his Rubbishcorp blog, a lot of
companies do "social shopping" on Facebook just by dropping their shops
into the platform. "Most of these stores were totally missing the point and
potential of 'social shopping' by not really bothering to engage people on
Facebook as possible sales people for their brand," he writes. "Converse
has some 40,000,000+ Facebook friends, a lot of which feel very
passionate about the brand. They also have an awesome product in
Create— with which anyone can design their own Converse. So what if you
were to enable people to sell the shoes they design to their mates on
Facebook in return for stuff, like free shoes? What if you enabled people to
open their own storefront on Converse's Facebook page? What if you
turned the fans of a brand into the retailers?"
For now, the Converse site is in the process of recruiting fans to be the first
to try the experience.
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Sports brand Adidas are the latest company to use
augmented reality to engage shoppers for a campaign.
This installation, which is similar to the National Geographic
Channel’s from last month, was situated in Buchanan Galleries
in Glasgow, UK for the launch of the new Scotland football shirt.
Shoppers passing by were invited to stand on the footprints
facing a large screen to interact with members of the Scottish
football team, view the new shirt, pose for photographs and kick
a virtual football.
Corona Extra Summer will be the UK’s first ‘summer in winter’ pop-up beer garden
when it opens in London next week. The brand is hoping that the heated dome will draw in
consumers trying to escape the cold and the busy high street, boosting visibility and
increasing sales of the ‘sunshine beer’ during the Christmas period.
While people rush around buying presents in low temperatures, this haven brings a touch of
summer to the wintry capital. Inside the heated beer garden, guests can enjoy the sights,
scents, sounds, tastes and feel of the warmer months. Christmas music will be replaced
with summery house tunes and mulled wine will be swapped with an ice-cold bottle of
Corona Extra. Those looking to ditch their thick winter clothing in favor of t-shirts and shorts
can head to the pop-up beer garden at Riverside Walkway on London’s Southbank from
December 15th-17th, between 1pm and 9pm each day.

5. P11N
The Brands That Survive Will Be The Brands That
Make Life BetterA new study of consumer engagement finds that companies that aren't
making a difference--to the world and to consumers--aren't going to be around much longer. Instead of just
making your product incrementally better than the competitor, you need to create impact.
We interact with brands almost every moment of our day. From the moment we wake up, we're being bombarded
with logos, advertisements, and products, all designed to make our lives easier but also to make us feel a
connection to companies. But most of that work is totally meaningless: most people don't care about brands, and
think that only a few positively impact their lives. More importantly, brands that are perceived as irresponsible or
just creating products with no meaning are in danger of being severely punished by consumers.
The state of brands and how they affect well-being was measured by media consultancy Havas Media. Umair
Haque, the director of the Havas Media Labs and Harvard Business Review blogger who writes frequently on how
business can create real value, says that the study is about discovering how people are interacting with businesses
in a world where many people feel that institutions are crumbling: "In an age where institutions are failing and
contracts are broken, and people are clamoring for more--pounding their fists for better--we're asking: What is the
role for a brand? And how is the relationship between people and boardrooms changing? People are beginning to
say: 'What you've been able to give us in the past isn't good enough.'
But the 10 most positive brands aren't necessarily the do-gooding corporate entities you might expect: The top 10
are:
1. Ikea
2. Google
3. Nestlé
4. Danone
5. Leroy Merlin
6. Samsung
7. Microsoft
8. Sony
9. Unilever
10. Bimbo
There aren't a lot of companies on that list that you might associate with anything but outputs, and certainly none
that would be on any list of major companies giving back (though company founders like Bill Gates have, of
course, become hugely important in terms of personal philanthropy). But that's starting to shift. More than half
(51%) of consumers want to reward responsible companies by shopping there; 53% would pay a 10% premium for
products from a responsible company. And they want companies involved: 85% of consumers want companies to
be engaged on global issues, but only 22% think they're getting enough. Haque says that if companies don't start
responding to these trends, they'll be punished:
"If you have a company where a small but significant number of people are saying this is beginning to negatively
impact us--I think for companies that face that challenge, unless they take the idea of difference seriously, those
numbers are going to grow. We don't see intensely negative feelings [for companies] at the moment, but my guess
is that for companies that don't get their acts together over the next decade, we will see those numbers begin to
shift."
Want to make sure your company doesn't fall into that category? It may sound simple, but it's difficult to execute:
"Impact people's lives. Focus on well-being from your product. That's tough. You have to have that right from the
get-go."
watch a short video here

6. 1. BBC: The World at Seven Billion
2. The Sun: Tatt-poo for cheating
3. The Guardian: The shocking truth about the crackdown on Occupy
4. BBC: Amy Winehouse: Tributes paid to dead singer
5. BBC: Austrian driver allowed ‘pastafarian’ headgear photo
6. The Guardian: Charlie Sheen v Muammar Gaddafi: whose line is it anyway?
7. The Guardian: The meaning of 9/11′s most controversial photo
8. Daily Mail: Amy Winehouse, 27, found dead at her London flat
9. BBC: Drunk Swedish elk found in apple tree near Gothenburg
10. BBC: ‘Brinicle’ ice finger of death filmed in Antarctic
11. Daily Mail: Robber who broke into hair salon is beaten by its black-belt owner and kept
as a sex slave for three days…fed only Viagra
12. The Sun: Frankie Cocozza kicked off X Factor
13. BBC: Japan earthquake: Footage of moment tsunami hit
14. BBC: Osama Bin Laden, al-Qaeda leader, dead – Barack Obama
15. The Guardian: Osama bin Laden corpse photo is fake
16. BBC: Japan earthquake: Tsunami hits north-east
17. BBC: Speed-of-light results under scrutiny at Cern
18. BBC: Arrest over video of ‘racist rant’ on Croydon to Wimbledon tram
19. Daily Mail: Heart-breaking photo shows Navy SEAL’s dog guarding his coffin
20. BBC: LIVE: Osama Bin Laden dead
The top 20 most shared UK news stories
And the winner of the 2011 Golden
Tweet Award is...@Wendys!
The most retweeted Tweet this year — which we
honor each year with the Golden Tweet award — was
from @Wendys. This Tweet, one of more than60
billion Tweets people shared this year, raised $50,000
to help foster children. Wendy’s offered to donate 50
cents for every retweet, and the world responded by
sharing the Tweet for a good cause.
This Golden Tweet is noteworthy because it came
from a company, not an individual. Last year's Golden
Tweet award went to Stephen Colbert, for his Tweet
about the plight of oil-soaked birds in the Gulf of
Mexico. Wendy's Tweet is also notable because it
was a Promoted Tweet, part of a Twitter advertising
campaign that Wendy’s ran in June to celebrate
Father’s Day. That campaign, whose call-to-action
encouraged people to #TreatItFwd, was so successful
that another Tweet from the same campaign was the
second most retweeted Tweet of the year.
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Hashtags are used to group together tweets relating to the same subject. Top of
the list was #egypt, followed by #tigerblood.
The first refers to the unrest in Egypt during the spring of 2011 while the second
references a comment made by actor Charlie Sheen, following his sacking from
a hit US comedy. According to BBC the 2011 Top Hashtags are:
• #egypt
• #tigerblood
• #threewordstoliveby
• #idontunderstandwhy
• #japan
• #improudtosay
• #superbowl
• #jan25
And the Top 10 Tech Topics:
• Mac App Store
• Sony NGP
• Guitar Hero
• Mozilla Firefox
• Duke Nukem Forever
• iPad
• iPhone
• Nintendo 3DS
• Mortal Kombat
• iPod
...and the Top 10 HashTags...
THE “TAKE-A-DEEP-BREATH-AND-START-“CLICKING” PAGE

7. Honda is pushing the boundaries of browser based gaming with The Experiment, an interactive game promoting the 2012 Honda Civic. The
game, online at www.experimentgame.com, challenges players to create a chain reaction by placing a set of pop-up windows in sequence.
Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of
six levels users get the opportunity to create their own chains then challenge their friends. The game is created in HTML5 and is designed to
be played in Chrome, Firefox or Safari. You can watch a video here.
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Credits
The Experiment was developed at Wieden+Kennedy,
London, by creatives Lisa Jelliffe and Kirsten
Rutherford, producer Dominic Tunon, creative directors
Chris Groom and Sam Heath, interactive creative
directors Gavin Gordon-Rogers, Andy Cameron, designer
Chris Welsby, creative technologist Mike Tucker,
executive creative directors Tony Davidson, Kim
Papworth, project Manager Marc D’Abreo, community
manager Matt Simpson, planner Kevin Chesters,
account team Vicki Sales, Paulo Salomao, Joe
Thomson, working with Honda European
communications manager Ellie Tory and head of
European marketing Ian Armstrong.

8. Brooks Brothers, the American apparel retailer, is running “Holiday Miracle”, a commercial featuring cashmere-
clad lambs singing “Jingle Bells”.The web film appears on the Brooks Brothers website, on Youtube and in New
York City taxicabs.“Holiday Miracle” opens with Brooks Brothers’ iconic “Golden Fleece” logo and super “Happy
Holidays.” We cut to a group of seven lambs with Brooks Brothers sweaters and scarves tied around their necks,
beginning their performance of “Jingle Bells.” The childlike voices are brought to life by the adorable lambs
through their swaying movements and bashful eye contact, much like a children’s holiday pageant. As the center
lamb belts out the final notes of its solo verse we see the super above, reading, “Before there was Jingle Bells,
there was Brooks Brothers.” Watch a video here
Swedish Post (Posten) has launched Christmas Cards on Wheels, a site (xmasonwheels.com) inspired by the
traditional Christmas cards designed by Jenny Nystrom. Visitors to the site can take live pictures of pigs, Santa
Claus, Santa’s little helpers and other Christmas elements such as Christmas trees. The photos are then sent as real
Christmas cards to friends and family. A live camera moves between different living motifs allowing visitors to take
an endless variations of photos. Site users can also choose to be the driver of the “train” and decide what should
happen in the live surrounding. Watch a video here
P11N THE “SOME-ANOTHER-XMAS” PAGE
Issue 11 | A publication of AshleyWorldGroup | Handcrafted by George Spiliopoulos