http://ITMarketingIdeas.com SUMMARY SLIDES: Your B2B technology marketing can get a boost from social networks, if you know which ones to use and how to use them. Copyright (C) SP Home Run Inc.

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Technology
Marketing and the
Best Use of
Social Media
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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Having Already
Conquered the
Hearts of
Consumers,

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Social Networks
Are Now Also
Increasingly in
Fashion for
Businesses

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Content is (Still)
King

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Social Networks
Only Work For You
as a Business if
You Put Content

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That is Valuable to
the Customers
You Want to
Attract

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The Best Content
Helps Your
Customers
in their Daily
Business Lives

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• Going Beyond
the Specific
Solutions
You Offer

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• Tackling Areas
Relating to
Running a
Business in Your
Customers’ Sector

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• Become the
“Go-to” Resource
for their Questions

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Which Social Media
Gives Which B2B
Results?

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LinkedIn is the
Social Media Site
Most Likely to
Work for B2B Tech
Marketing

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LinkedIn Does this
Because:

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• Active Groups
and the Possibility
to Invite People
Back to Your
Website

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• You Can
Demonstrate
Your Own
Thought
Leadership

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• Allows You to
Turn Cold Calls
into Warm Calls
for Sales

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However, the Other
Social Media have
their Advantages
as Well:

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• Facebook:
Massive
Membership and
Possibilities to
Multiply Contacts

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• Twitter: Targeted
Promotions & for
Listening to What
the Market is
Saying

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• YouTube &
SlideShare: Share
Multimedia
Content

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Have You Also
Tried New Social
Networks Like
Google+ or
Pinterest?

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Will They Replace
or Rather Enhance
Any of the
Social Media
Mentioned Above?

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Give Us Your
Views on Using
Social Media with
Technology
Marketing

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In the Comments
Section

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Recommended Reading:
Top 10 IT Marketing Strategies
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Free Special Report Now at
ITMarketingIdeas.com
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