http://ITMarketingIdeas.com SUMMARY SLIDES: Find out why most IT support companies should NEVER play the bidding game...and what you can do to get MUCH better clients all the time. Copyright (C) SP Home Run Inc.

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IT Support Companies:
Stop Bidding.
Start Selling
Value and Results.
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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A Memo
to IT Support
Companies

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Subject:
The New Rules

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Executive Summary:
Stop the
Bidding Insanity

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Start Selling Based
on Your Company’s
Value Proposition &
Measurable Results

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To Make this
More Productive
and Actionable,
Here’s the
Game-plan:

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• Don’t Put Yourself
Into Situations
Where the Lowest
Price Wins

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• Recognize that
Most Non-Technical
SMB Owners Aren’t
"Qualified" to Play
the Bidding Game

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• Make Marketing
and Sales a Priority,
Not Forced Into
"Bidding" or Taking
on Bad Customers

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• Focus on Small
Business Clients
that Seek Long-
Term Relationships,
Value, and Results

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• Reach Clients
Earlier in the
Sales Cycle

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• Get More
Selective of Who
is Allowed into
Your Sales Funnel

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• Practice Saying:
"Sorry, No Thanks."

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• Let Your Happiest
Clients Become
Your Best
Sales Force

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The Bottom Line

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Stop the
Bidding Insanity

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Start Selling Based
on Your Company’s
Value Proposition &
Measurable Results

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What’s Been Your
Experience with
Bidding?

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Has it Ever
Worked out for
Your Company?

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Are there Certain
IT Support
Companies that are
Better Equipped

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To Handle the
Bidding Process?

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Please Share
Your Thoughts
in the Comments
Area Below

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Recommended Reading:
Top 10 IT Marketing Strategies
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