Case study in Social Media PR by sperlingreene

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Steven E. Greene

A look at a case study of a successful PR campaign melding mainstream media PR, social media and special events

Business Technologie

a social media campaign case study
sperlin‹g›reene

› › › › ›
analysis planning seeding conversation engagement conversion

media
coverage
icontact

pr blog
newswire coverage

youtube

event squidoo
flickr

communication
site
strategy
platform
e-store
scribd

blog
twitter

©2009 SperlingGreene. All rights reserved.

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Case study in Social Media PR by sperlingreene

1. a social media campaign case study sperlin‹g›reene › › › › › analysis planning seeding conversation engagement conversion media coverage icontact pr blog newswire coverage youtube event squidoo flickr communication site strategy platform e-store scribd blog twitter ©2009 SperlingGreene. All rights reserved.