Builders and remodelers: learn to convert more leads on your website today.

1. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Traffic Jam!
Why Most Remodelers Don’t Get Leads
Through Their Websites
Chris Amber Spencer Powell
Inbound Marketing Specialist, Inbound Marketing Director,
TMR Direct TMR Direct
@chrisamber @spowell24
Enter questions/comments in
the chat panel
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

2. Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s
1. Debunk Myths
2. How Marketing Has Changed
3. Conversion Rates (What to Expect)
4. Why You’re Not Getting Leads
5. How to Fix the Leads Problem
6. Special Offer for Attending
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

3. D e l i v e r i n g M e a s u r a b l e R e s u l t s
TMR Direct: Who?!
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

4. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Debunking the Myths
Websites, SEO and Lead Generation … there is a methodology
that actually works!
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

5. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing is Changing
has changed
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

6. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Traditional Marketing = Outbound
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

7. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Outbound Marketing Is Broken
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

8. D e l i v e r i n g M e a s u r a b l e R e s u l t s
So … what’s INBOUND marketing?
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

9. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Inbound Gives Leverage
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

10. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Inbound Is Cheaper
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

11. D e l i v e r i n g M e a s u r a b l e R e s u l t s
What Should You Expect From Your Website?
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

12. D e l i v e r i n g M e a s u r a b l e R e s u l t s
What Should You Expect From Your Website?
1. Traffic
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

13. D e l i v e r i n g M e a s u r a b l e R e s u l t s
What Should You Expect From Your Website?
2. The Website Should Work As a Sales Tool
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

14. D e l i v e r i n g M e a s u r a b l e R e s u l t s
What Should You Expect From Your Website?
3. Conversion
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

15. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Speaking of Conversion…
Who likes “Free”?!?!
Anyone attending this webinar who signs up for
a free inbound marketing analysis will also
receive a free custom call-to-action button!
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

16. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Why Most Builder/Remodeler Websites
Don’t Convert Leads
Reason #1:
Website looks old
• Looks outdated
• Is not mobile friendly
• Does not have an “open” feel
• Not easy to navigate
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

17. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Why Most Builder/Remodeler Websites
Don’t Convert Leads
Reason #2:
Not enough website traffic
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

18. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Why Most Builder/Remodeler Websites
Don’t Convert Leads
Reason #3:
No Conversion
Opportunities
• No phone number
• No “Contact Us”
page
• No CTAs
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

19. D e l i v e r i n g M e a s u r a b l e R e s u l t s
How To Fix the Leads Problem
Problem: Solution:
• Website looks old • Update Your Design
• Not Enough Traffic • Get More Traffic
• No Conversion • Add Conversion
Opportunities Opportunities
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

20. D e l i v e r i n g M e a s u r a b l e R e s u l t s
How To Fix the Leads Problem
Update Your Design
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

21. D e l i v e r i n g M e a s u r a b l e R e s u l t s
How To Fix the Leads Problem
Get More Traffic
Create Remarkable Content
Blogging + Social Media + Search Engine Optimization (SEO) = Traffic
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

22. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Blogs and Blogging: What’s a Blog?
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

23. D e l i v e r i n g M e a s u r a b l e R e s u l t s
What’s a Blogging Strategy?
Three Components
1. Developing Your Marketing Persona
2. Blog Purpose:
a. Addressing the needs/wants/desires of your
persona
b. Trusted advisor
c. Setting expectations
3. Optimizing your articles for search engines
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

24. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Optimizing your
articles for search
engines
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

25. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Search Engine Optimization
Page Title
URL
H1 Tag
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

26. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Social Media
Website
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

27. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Social Media
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

28. D e l i v e r i n g M e a s u r a b l e R e s u l t s
The Result
719.636.1303 | www.TMRdirect.com

29. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Conversion
Create Compelling
Offers
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

30. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Conversion
Create Compelling
Offers
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

31. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Conversion Convert with Landing
Pages
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

32. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Summary
•Update You Design
•Get More Traffic
•Convert More Leads
Inbound Marketing is a process of constant improvement.
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

33. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Return on Investment (ROI)
Analytics
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

34. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Return on Investment (ROI)
Analytics
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

35. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Free Website Analysis
Open Chat Panel and Click the Link
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

36. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Questions?
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com