2. 55% of HR professionals rate word of
mouth as the best source of candidates
HRNext
‘I’ll be stunned if 50% of candidate
referrals aren’t coming through online
communities in the next five years.’
Taleo
1 HR and Social Media
3. The opportunity in context
29.8m
61.0m
0.26m
5.4m
17.8m
3.7m
72.9%
5.1m
2 HR and Social Media
Source: UM Wave 3
4. Social Media
Imagery Blogging
Micro
Video
blogging
Podcasting RSS
Forums Widgets
Chat Networks
3 HR and Social Media
5. Social Media
62%
47.4% read
post 29.0%
write
77.0% Imagery Blogging No10
watch Sydney*
28.2% Micro No6
Video
upload blogging Aus*
Podcasting RSS
24.6%
40.2% feed
listen
Forums Widgets
Chat Networks
74%
message 21.1%
belong
Source: UM Wave 3 *Twitter Grader
4 HR and Social Media
6. 45% of employers screen
Social Media sites
5 HR and Social Media
source: careerbuilder.com 2009
7. reported they found content on social media that
caused them not to hire the candidate
6 HR and Social Media
source: careerbuilder.com 2009
9. Spot the new trend
Daemon Group
8 HR and Social Media March 2010 8
10. Do you use social media to
support recruitment?
77% 78% 78% 79% 79% 80% 80% 81%
2008 2009
1. Jobvite Inc, 2008 and 2009
9 HR and Social Media
11. Which social media sites does your
organisation use?
2008 % 2009 %
1 Linkedin 80% Linkedin 95%
2 Facebook 36% Facebook 58%
3 Jobster 17% Twitter 42%
4 MySpace 13% MySpace 11%
5 Ning 6% Ning 10%
6 Second Life 1%
10 HR and Social Media
12. What does your organisation use
social media for?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To make new contacts
To promote open jobs
To headhunt
To look for passive candidates
Other
Source hard to find skills
2008 2009
Source, Jobvites Inc, 2008 and 2009
11 HR and Social Media
13. Type of candidates attracted through
social media
60
50
40
30
20
10
0
1%
Mid Manager Senior Manager Entry level Executive C level
Source, Jobvites Inc, 2009
12 HR and Social Media
14. Where’s the money being spent on
candidate attraction
Likely to spend more in FY10 Likely to spend less in FY10
80 60
70
50
60
40
50
40 30
30
20
20
10
10
0 0
ia
ia
ds
ds
te
te
ed
ed
si
si
ar
ar
s
s
lM
lM
bo
bo
er
er
e
e
cia
cia
b
b
ar
ar
Jo
Jo
So
So
C
C
Source, Jobvites Inc, 2009
13 HR and Social Media
15. Has your organisation hired an
applicant through social media?
Don't know
12%
No
22%
Yes
66%
Source, Jobvites Inc, 2009
14 HR and Social Media
33. “My concern is that it may bring the judging
and discrimination earlier on in the recruitment
process without much basis for it,
and so will invariably become a major issue for
employers and recruiters.”
32 HR and Social Media
37. What do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services
36 HR and Social Media
44. Exclusive offer
Find out where you stand
• What’s being said about working for your organisation
– By whom;
– Where; and
– In what volume?
• How positive or negative is the sentiment?
• Is your HR social media footprint adding value to your HR strategies?
43 HR and Social Media