b2b use of social media

•

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Richard Spencer

Strategic approaches to business to business use of social media as a channel to drive revenue or manage costs.

Business Technologie

Business to Business use of Social Media

July 2011

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7/6/2011

Social Media
62%
47.4% read
post 29.0%
write
80.0% Imagery Blogging No10
watch Sydney*

28.2% Micro No6
Video
upload blogging Aus*

Podcasting RSS
24.6%
40.2% feed
listen

Forums Widgets

Chat Networks
74%
message 81.1%
belong 7
UM Wave 4 and 5

b2c creates greater levels of engagement than b2b communication

8

Early adoption

© Daemon Group 2008
www.daemondigital.com

Standard extended lifecycle

© Daemon Group 2008
www.daemondigital.com

© Daemon Group 2008
www.daemondigital.com

b2b use of Social Media

Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services

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7/6/2011

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7/6/2011

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7/6/2011

Linkedin Globally

100,000,000
registered members

Linkedin in Australia

2,000,000
professional members

45% of employers screen
Social Media sites

© Daemon Group 2008
www.daemondigital.com

source: careerbuilder.com 2009

35%
reported they found content on social media that
caused them not to hire the candidate

© Daemon Group 2008
www.daemondigital.com

source: careerbuilder.com 2009

Does your company use Social Media to recruit?

26

Source: Jobvite 2010

Which social platforms does your company use?

27

Source: Jobvite 2010

Have you successfully hired through a Social Media application?

58%
28

Source: Jobvite 2010

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7/6/2011

Social Media engagement

© Daemon Group 2008
www.daemondigital.com

Social Media engagement model

© Daemon Group 2008
www.daemondigital.com

Controlled

ADVERTISING

Monologue Dialogue

© Daemon Group 2008
www.daemondigital.com

Uncontrolled

Controlled

ADVERTISING

Monologue Dialogue

WORD OF MOUTH

© Daemon Group 2008
www.daemondigital.com

Uncontrolled

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b2b use of social media

1. Business to Business use of Social Media July 2011

4. Insert footer (View > Header & Footer) 3 7/6/2011

8. Social Media 62% 47.4% read post 29.0% write 80.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 81.1% belong 7 UM Wave 4 and 5

9. b2c creates greater levels of engagement than b2b communication 8

14. b2b use of Social Media Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your services Insert footer (View > Header & Footer) 13 7/6/2011

15. Organisational Value Chain 14

17. Insert footer (View > Header & Footer) 16 7/6/2011

18. Insert footer (View > Header & Footer) 17 7/6/2011

19.

20.

21. Linkedin Globally 100,000,000 registered members

22. Linkedin in Australia 2,000,000 professional members

23. Real Life Likes through RFID 22

24. Organisational Value Chain 23

26. 35% reported they found content on social media that caused them not to hire the candidate © Daemon Group 2008 www.daemondigital.com source: careerbuilder.com 2009

27. Does your company use Social Media to recruit? 26 Source: Jobvite 2010

28. Which social platforms does your company use? 27 Source: Jobvite 2010

29. Have you successfully hired through a Social Media application? 58% 28 Source: Jobvite 2010

30. Organisational Value Chain 29

31. Insert footer (View > Header & Footer) 30 7/6/2011

32. Insert footer (View > Header & Footer) 31 7/6/2011

37. 36

b2b use of social media

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