1. How Great Organizations
Think Differently
PRESENTED BY:
Sumit Malhotra

2. What are great organizations??
 Shared vision/goals & core values.
 Game changing breakthrough leaders.
 Right Business models consisting of:
 Innovation.
 Customer focus.
 Flexibility
 HR & reduce happiness gap
 Paradigm shifts in business networking.
 Exploit oppurtunities.
Technology.
 Corporate responsibility.

3. Role of today’s
breakthrough leaders
Information & data - Adhyapak
Knowledge - Upadhaya
Skill - Acharya
Insight - Pandit
Foresight - Visionary
Wisdom - Guru

4. Leaders think PVRSCCLL
P - Person (Who)
V - Core Values
R - Role for each person & team
S - Situational Analysis
C - Context derived from the situation
C - Consequences of action
L - Logic
L - Luck
Leaders consider talents of individuals, teams & multiple
intelligence for effectiveness of results.
Leaders do right things. Leaders invite people to meet shared
vision with commitment, passion & drive by demonstrating
through their own example.

5. Connectivity
Orkut:
The original owner created it to search the
whereabouts of his girl friend whose name did
not figure in fatality list of train accident.
Google bought this site for approx one billion
dollars.
Connectivity breeds “Networking” & helps in
doing more work in less time.

6. Benchmarking:
Jack Welch says that to be a great company you
should be either No. 1 or No. 2 in your business.
Just in Time:
Make efforts to follow the Toyota model of
managing logistics & inventories.

7. Collaborating
 Gold Corp., Canada decided to go for open ended
transparency on web on finding gold from Company’s
dilapidated mines.
Their Implementation completely changed the scenario of
Gold Corp. which was down to $100 million company
became a $9 billion turnover per annum company in 5
years time.
 IBM & Linux (open system) – Example of Peering &
transparency, self empowerment of individuals &
customers by principle of self organizing.

8. Competition Insight
 Installed vending machines all over since then Coke has
always been No.1.
 Pepsi modify their product to gain advantage.
Compete against situation, not against rival.

9. Respect for dissident’s Views
Mr. Tadashi Kume & Mr. Soichiro Honda
Encourage views from talented but loyal &
committed people who stand by the
organizational values.
Example:
Mr. Tadashi Kume, Who defied Mr. Soichiro
Honda – Honda CEO & later on him self became
a CEO.

10. Technology Synergy & Learning
Technological Synergy:
Synergy by combining technologies like Cell, TV,
Audio, Print & Internet together.
Learning:
All great companies have their own learning
institutions like Universities.

11. Making non-customers as customers
 Nirma’s detergent powder story, which took Hindustan
Lever by surprise, CMD, Nirma, Karsan Bhai identified the
need of lower middle class house wives to use powder for
washing clothes, which was earlier used by higher income
group for washing utensils.
 Think customer focus, make customer a prosumer.

12. Marketing Idea
 A Brazilian toilet paper company whose sale was stagnant,
benefited by printing comics on toilet paper since they
found out that Brazilian are found of reading comics while
sitting on a toilet seat.
Think Different & Do Different

13. Infusing Dynamic Culture & Habits
Star-Buck capitalized on laziness of people who did not want
to make their own coffee & paid $5 per cup of readymade
coffee.

14. Thinking of great entrepreneurs
 encouraged to be more of who they already
were.
 Never pass the buck… “Everything you’ve ever
wanted is on the other side of fear.”
 Make very few promises
 Remember you are on stage
 Don’t over promote people.
 helping people feel unique.

15. 360˚ communication at all levels ,
People environment in great companies
 Informal atmosphere
 Concern for people
 Large responsibilities
 Meaningful roles
 Ownership
 Personal development
 No politics
 Learnability as a prime trait
 Pay attention to difference
between – ‘I think so’, to ‘I know
so’.

16. Vision beyond Profits
 Merck:
We try to remember medicine is for patient. It is not for the profits.
 Tata Steel:
We also make steel.
Navigate shared vision through a culture based on well
defined thinking habits. Like do more with less effort, innovations &
ethics etc.
 Reliance:
Launch of bij.
provide education in schools & university in Maharashtra.
 ITC:
Aimed at developing a customer-focused, high-performance
organization which creates value for all its stakeholders: Core values
are:
- Trusteeship, Customer Focus, Respect For People, Excellence,
Innovation, Nation Orientation

17. Game Changing – See different & be different
 APPLE : CEO’s contribution.
 TATA : smooth and steady.
 RELIANCE : aggressive and risky.
from vimal garments to reliance
industry.
 FUTURE GROUP : sone ki chidiya
 GOOGLE : employee oriented

18. Reactions to changing environment
 Dynamic : adjusting rapidly to changing
business conditions.
 Collaborative : bringing together resources.
 Connected : regardless of time, distance and
organization silos.

19. Resolutions taken by managers
 Spend more time on not to do list.
 Essential first, email second.
 Resolve to find your purpose.
 Resolve to support a cause.

20. The fight today is not between products but between
Business Models