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How do to an elevator pitch
- 1. Elevator Pitch Workshop by Pei-Chin Tay Insights Examples What When Why Content Structure Suggestions
- 2. What is an Elevator Pitch? • Short: 20s – 3min • Sweet: interesting and acts like a ‘hook’ (it needs to achieve the ‘tell me more’ effect)
- 3. When to do a Pitch? • Context: Business, Social, Interview, etc http://www.youtube.com/watch?v=JuDrQ7pdk2A • Environment: Formal/informal • Audience
- 4. Why do you need to do a Pitch? • People have no time! • Get your point across (what do you want? what can you provide?) • Capture attention of your audience • Create a good impression
- 5. Insights from SEED Fund... Advertisement time! http://see.arts.ac.uk/opportunities/seedfund2012/seedfundawardees/lisae http://see.arts.ac.uk/opportunities/seedfund2012/seedfundawardees/andp http://player.vimeo.com/video/38552676
- 6. Insights from SEED Fund... • Do show your product (if you have) • Do record in a conducive environment • Do practice and time! • Don’t create silent videos (unless intentional)
- 7. What do you say in a Pitch? • Who you are? • What do you do? Inspirations? • What are you trying to achieve? • Why? • Who is your audience/customers? • Why you? • Personality & Professionalism
- 8. What do you say in a Pitch? [name of company] is a [type of company] specialising in [industry/discipline], particularly in areas of [industry/discipline]. Our primary aim is to provide [unique products/services] to [profile of customers] through [unique approaches], because... We are [professions] with expertise in [specific skills/experience]. We are passionate about...
- 9. What do you say in a Pitch? • Structure • Timing: 10-80-10 • Summarise main points (no more than three)
- 10. How can you improve? • Practise! • Record! • Pitch on behalf of someone else • Recap: http://www.shell-livewire.org/videolounge/?video=1302190425.803
Editor's Notes
- This is your ‘elevator pitch’ - you need to grab the evaluators’ attention very quickly and communicate your ‘Unique Selling Points’. Focus on what you are offering (why it is unique/special), to whom, and why you are the best person/team to deliver it.