With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.
4. B2B Marketing and Social Tools Lifecycle
. . Everyone’s Using it
.
Not sure how to use for my job
.
COOL FACTOR
It’s just a time sink
.
My CEO read about this
This thing on the airplane
.
I read about this thing on
on this blog, looks interesting
Maybe the next thing is better
WHY DID I THINK THIS WOULD WORK?
5.
6.
7. ……the world is becoming too fast,
too complex and too networked
for any company to have all the
answers inside.
8.
9.
10. Considered
but not a
significant
None factor
40% 51%
Major part of
the program
9%
Source: 2009 - 2010 Pragmatic Marketing Survey
11. Yes, for the company
(as an individual or as the company)
11%
No
Yes,
62% Personally
27%
Source: 2009 - 2010 Pragmatic Marketing Survey
13. The Valley is again pulling the wool
Only experimenting at present over the world’s eyes. We’ve learned
nothing from the late 90’s!
@prdmgttype90210 @dontweeverlearn2012
A nuisance perpetuated by the self-
It makes my eyes bleed
absorbed
@notbuyingitforPM @surlypm.noreallysurlypm
@pmpotential: Twitter as a marketing tool has
very interesting potential
@planningpm: Will use more in 2010 for products
Names are changed to protect the innocent Source: 2009-2010 Pragmatic Marketing Survey