SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Downloaden Sie, um offline zu lesen
Leveraging social media to develop customer centric business processes,[object Object],Jon Gatrell,[object Object],VP, Product Management,[object Object],Stonebranch,[object Object],10.7.2009,[object Object]
Twitter,[object Object],Heard about Twitter? ,[object Object],www.scribbos.com | Secure  Business Communications  | www.stonebranch.com | Secure  Automation,[object Object]
We aren’t going to talk about it,[object Object]
What is social media?,[object Object]
…it’s a way of learning, participating & sharing,[object Object]
Who, what, where …,[object Object]
BLOGS,[object Object],Buyers,[object Object],products,[object Object],everyone,[object Object],everyone,[object Object],PROSPECTS,[object Object],the market,[object Object],influencers,[object Object],customers,[object Object],relationships,[object Object],people,[object Object],brands,[object Object],employees,[object Object],analyst,[object Object],competitors,[object Object]
Basically…..Something has changed,[object Object],Customers are getting smarter,[object Object],Capturing attention is getting harder,[object Object],Reducing barriers to entry,[object Object],Constant innovation is key to survival,[object Object]
Marketing,[object Object],Search &,[object Object],Online Web Marketing,[object Object],Operational,[object Object],Social ,[object Object],Media,[object Object],Onsite,[object Object],Experience &,[object Object],Conversion,[object Object]
People are using all types of social networks to self-publish, share, connect, reconnect and establish an array of communities.  This is happening in both professionally and personally.*  ,[object Object],If Facebook were a country—it would be the5th largest country in the world.,[object Object],*David Armano,[object Object],**may actually be 4th Largest now per discussion with the Enterprise 2.0 Group in Atlanta where this was presented,[object Object]
Why social media?,[object Object]
…to stand out,[object Object]
B2B Uses,[object Object],Thought Leadership,[object Object],Lead Generation,[object Object],Communication,[object Object],Knowledge Management,[object Object],Service,[object Object]
Let’s see the research!,[object Object]
“Of the following interactive marketing tactics, which ones are you using or piloting?”,[object Object],Using,[object Object],Piloting,[object Object],Email newsletters,[object Object],2%,[object Object],86%,[object Object],Webinars and/or teleconferencing,[object Object],75%,[object Object],8%,[object Object],72%,[object Object],11%,[object Object],Microsites, landing pages, or personal URLs,[object Object],Online display ads (static or dynamic),[object Object],66%,[object Object],4%,[object Object],Rich media demonstrations/apps,[object Object],60%,[object Object],10%,[object Object],Video marketing (brand, product, or testimonial,[object Object],39%,[object Object],10%,[object Object],33%,[object Object],13%,[object Object],RSS feeds,[object Object],Blogs,[object Object],31%,[object Object],17%,[object Object],Podcasts,[object Object],29%,[object Object],12%,[object Object],Online communities or forums,[object Object],15%,[object Object],28%,[object Object],Social Networks (e.g., LinkedIn, Facebook),[object Object],25%,[object Object],17%,[object Object],Customer (or partner) contributed content,[object Object],10%,[object Object],23%,[object Object],Virtual tradeshows or conference,[object Object],21%,[object Object],10%,[object Object],Contextual or behavioral targeting of ads,[object Object],19%,[object Object],6%,[object Object],Base: 189 B2B marketers,[object Object],Source: Forrester’s Q1 2008 B2B Online Social Computing Survey,[object Object]
There Is Another Option.,[object Object]
How can I participated in social media?,[object Object]
…don’t be that guy – err, brand,[object Object],Observe and learn,[object Object],Share things of value,[object Object],Engage your customers,[object Object]
Enterprise 2.0 - TAG: Customer Centric Social Media
So How am I using Social Media?,[object Object]
Community as Differentiation,[object Object]
Community for Requirements,[object Object]
Blogging for fun...and SEO,[object Object]
…Ok, I lied,[object Object]
…definitely not talkin - The Hoff,[object Object]
Enterprise 2.0 - TAG: Customer Centric Social Media
Enterprise 2.0 - TAG: Customer Centric Social Media
Enterprise 2.0 - TAG: Customer Centric Social Media
Thanks – questions?,[object Object]
Contact:,[object Object],E: Jon.Gatrell@stonebranch.com,[object Object],T: @spatially,[object Object],www.scribbos.com | Secure Business Communications  | www.stonebranch.com | Secure  Automation,[object Object]

Weitere ähnliche Inhalte

Andere mochten auch

Participación da muller no ámbito tecnolóxico. Perspectiva dende as Titulació...
Participación da muller no ámbito tecnolóxico. Perspectiva dende as Titulació...Participación da muller no ámbito tecnolóxico. Perspectiva dende as Titulació...
Participación da muller no ámbito tecnolóxico. Perspectiva dende as Titulació...AGESTIC - Asociación Gallega Empresas TIC
 
Charles Chaplin
Charles ChaplinCharles Chaplin
Charles ChaplinXar Li
 
A Critical Analysis Of British Mosques As An
A Critical Analysis Of British Mosques As AnA Critical Analysis Of British Mosques As An
A Critical Analysis Of British Mosques As Anguest0fb60e
 
Mistakes were made - LCA 2012
Mistakes were made - LCA 2012Mistakes were made - LCA 2012
Mistakes were made - LCA 2012Selena Deckelmann
 
Blade Runner Presentation
Blade Runner PresentationBlade Runner Presentation
Blade Runner PresentationRudy Garns
 
Fun with PostgreSQL User Groups
Fun with PostgreSQL User GroupsFun with PostgreSQL User Groups
Fun with PostgreSQL User GroupsSelena Deckelmann
 
Milieu Problematiek
Milieu ProblematiekMilieu Problematiek
Milieu Problematiekguestaeb128
 

Andere mochten auch (11)

Aapt 2010
Aapt 2010Aapt 2010
Aapt 2010
 
Participación da muller no ámbito tecnolóxico. Perspectiva dende as Titulació...
Participación da muller no ámbito tecnolóxico. Perspectiva dende as Titulació...Participación da muller no ámbito tecnolóxico. Perspectiva dende as Titulació...
Participación da muller no ámbito tecnolóxico. Perspectiva dende as Titulació...
 
Milieu
MilieuMilieu
Milieu
 
Charles Chaplin
Charles ChaplinCharles Chaplin
Charles Chaplin
 
A Critical Analysis Of British Mosques As An
A Critical Analysis Of British Mosques As AnA Critical Analysis Of British Mosques As An
A Critical Analysis Of British Mosques As An
 
Mistakes were made - LCA 2012
Mistakes were made - LCA 2012Mistakes were made - LCA 2012
Mistakes were made - LCA 2012
 
Exercici 3
Exercici 3Exercici 3
Exercici 3
 
Blade Runner Presentation
Blade Runner PresentationBlade Runner Presentation
Blade Runner Presentation
 
Noches Griegas
Noches GriegasNoches Griegas
Noches Griegas
 
Fun with PostgreSQL User Groups
Fun with PostgreSQL User GroupsFun with PostgreSQL User Groups
Fun with PostgreSQL User Groups
 
Milieu Problematiek
Milieu ProblematiekMilieu Problematiek
Milieu Problematiek
 

Mehr von Jon Gatrell

What is a Good Product Manager?
What is a Good Product Manager?What is a Good Product Manager?
What is a Good Product Manager?Jon Gatrell
 
Define Your Career Roadmap
Define Your Career RoadmapDefine Your Career Roadmap
Define Your Career RoadmapJon Gatrell
 
Product Management Career Planning: Set Your Path
Product Management Career Planning: Set Your PathProduct Management Career Planning: Set Your Path
Product Management Career Planning: Set Your PathJon Gatrell
 
What is your career plan as a tech marketer?
What is your career plan as a tech marketer?What is your career plan as a tech marketer?
What is your career plan as a tech marketer?Jon Gatrell
 
What is Your Career Plan in Tech Marketing?
What is Your Career Plan in Tech Marketing?What is Your Career Plan in Tech Marketing?
What is Your Career Plan in Tech Marketing?Jon Gatrell
 
Listen to the Market
Listen to the MarketListen to the Market
Listen to the MarketJon Gatrell
 
Social Insights: Listen to the Voice of the Market
Social Insights: Listen to the Voice of the MarketSocial Insights: Listen to the Voice of the Market
Social Insights: Listen to the Voice of the MarketJon Gatrell
 
Social Capital Death Match
Social Capital Death MatchSocial Capital Death Match
Social Capital Death MatchJon Gatrell
 
What is your product's social strategy?
What is your product's social strategy?What is your product's social strategy?
What is your product's social strategy?Jon Gatrell
 
Social Insights from the Market
Social Insights from the MarketSocial Insights from the Market
Social Insights from the MarketJon Gatrell
 
Top 25 Innovators 2010: A Case Study in Brand Awareness
Top 25 Innovators 2010: A Case Study in Brand AwarenessTop 25 Innovators 2010: A Case Study in Brand Awareness
Top 25 Innovators 2010: A Case Study in Brand AwarenessJon Gatrell
 
Social Products Require Social Marketers.
Social Products Require Social Marketers.Social Products Require Social Marketers.
Social Products Require Social Marketers.Jon Gatrell
 
Top 25 Retail Brands - Kantar Retail
Top 25 Retail Brands - Kantar RetailTop 25 Retail Brands - Kantar Retail
Top 25 Retail Brands - Kantar RetailJon Gatrell
 
No Such Thing As Social Products
No Such Thing As Social ProductsNo Such Thing As Social Products
No Such Thing As Social ProductsJon Gatrell
 
Stupid Things In Product Management
Stupid Things In Product ManagementStupid Things In Product Management
Stupid Things In Product ManagementJon Gatrell
 
Measuring Social Media For B2B
Measuring Social Media For B2BMeasuring Social Media For B2B
Measuring Social Media For B2BJon Gatrell
 
Irrational Loss Aversion
Irrational Loss AversionIrrational Loss Aversion
Irrational Loss AversionJon Gatrell
 
Twitter Personas: Bot or Not?
Twitter Personas: Bot or Not?Twitter Personas: Bot or Not?
Twitter Personas: Bot or Not?Jon Gatrell
 
Understand Risk in Communications and Data Breach
Understand Risk in Communications and Data BreachUnderstand Risk in Communications and Data Breach
Understand Risk in Communications and Data BreachJon Gatrell
 
Christmas is for Cookies
Christmas is for CookiesChristmas is for Cookies
Christmas is for CookiesJon Gatrell
 

Mehr von Jon Gatrell (20)

What is a Good Product Manager?
What is a Good Product Manager?What is a Good Product Manager?
What is a Good Product Manager?
 
Define Your Career Roadmap
Define Your Career RoadmapDefine Your Career Roadmap
Define Your Career Roadmap
 
Product Management Career Planning: Set Your Path
Product Management Career Planning: Set Your PathProduct Management Career Planning: Set Your Path
Product Management Career Planning: Set Your Path
 
What is your career plan as a tech marketer?
What is your career plan as a tech marketer?What is your career plan as a tech marketer?
What is your career plan as a tech marketer?
 
What is Your Career Plan in Tech Marketing?
What is Your Career Plan in Tech Marketing?What is Your Career Plan in Tech Marketing?
What is Your Career Plan in Tech Marketing?
 
Listen to the Market
Listen to the MarketListen to the Market
Listen to the Market
 
Social Insights: Listen to the Voice of the Market
Social Insights: Listen to the Voice of the MarketSocial Insights: Listen to the Voice of the Market
Social Insights: Listen to the Voice of the Market
 
Social Capital Death Match
Social Capital Death MatchSocial Capital Death Match
Social Capital Death Match
 
What is your product's social strategy?
What is your product's social strategy?What is your product's social strategy?
What is your product's social strategy?
 
Social Insights from the Market
Social Insights from the MarketSocial Insights from the Market
Social Insights from the Market
 
Top 25 Innovators 2010: A Case Study in Brand Awareness
Top 25 Innovators 2010: A Case Study in Brand AwarenessTop 25 Innovators 2010: A Case Study in Brand Awareness
Top 25 Innovators 2010: A Case Study in Brand Awareness
 
Social Products Require Social Marketers.
Social Products Require Social Marketers.Social Products Require Social Marketers.
Social Products Require Social Marketers.
 
Top 25 Retail Brands - Kantar Retail
Top 25 Retail Brands - Kantar RetailTop 25 Retail Brands - Kantar Retail
Top 25 Retail Brands - Kantar Retail
 
No Such Thing As Social Products
No Such Thing As Social ProductsNo Such Thing As Social Products
No Such Thing As Social Products
 
Stupid Things In Product Management
Stupid Things In Product ManagementStupid Things In Product Management
Stupid Things In Product Management
 
Measuring Social Media For B2B
Measuring Social Media For B2BMeasuring Social Media For B2B
Measuring Social Media For B2B
 
Irrational Loss Aversion
Irrational Loss AversionIrrational Loss Aversion
Irrational Loss Aversion
 
Twitter Personas: Bot or Not?
Twitter Personas: Bot or Not?Twitter Personas: Bot or Not?
Twitter Personas: Bot or Not?
 
Understand Risk in Communications and Data Breach
Understand Risk in Communications and Data BreachUnderstand Risk in Communications and Data Breach
Understand Risk in Communications and Data Breach
 
Christmas is for Cookies
Christmas is for CookiesChristmas is for Cookies
Christmas is for Cookies
 

Kürzlich hochgeladen

UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 

Kürzlich hochgeladen (20)

UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 

Enterprise 2.0 - TAG: Customer Centric Social Media

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 29.
  • 30.

Hinweis der Redaktion

  1. Examples of this are multiple data centers, multiple business units or business partners and business processes across systems. No easy task for visibility. Any one box may have visinbility, but as a process or data set leaves from inside the business to outside, 1 data center to another visibility diminishes – so does control.