Talk I gave at a TV conference last week on the Future of TV. Not sure how much sense it'll make without notes. I'll try to type some up.

1. TOMORROW’S
WORLD
TODAY

2. THE FUTURE
OF TV

3. TIM SPARKE
DIGITAL COACH/STRATEGY

4. AGENCY
REPUBLIC.
REPUBLIC

5. DIGITAL AGENCY OF
THE YEAR 5 OF THE
LAST 7 YEARS
BBC O2 PLAYSTATION
EA SMIRNOFF HOVIS
COI ADIDAS PIMM’S

6. THE FUTURE?

7. §

8. PAST FUTURE

9. “The future’s here, it’s just not
very well distributed yet”
(W.Gibson)

11. INTERNET = SOCIAL

13. WE
GATHER,
PLAY
AND
SHARE

14. "Technology is the campfire
around which we gather"
Laurie Anderson

16. BC BG

17. 9-5 = PRODUCER
6-9 = CONSUMER
ENGAGED USERS 17

18. SO IS
THAT IT
FOR TV?

19. THE WAY AND SPEED
WITH WHICH WE
DISCOVER, PROCESS
AND SHARE
INFORMATION HAS
CHANGED
DRAMATICALLY.

20. SO HOW WILL
THE INTERNET
INFLUENCE TV?

22. TV WILL HAVE TO GO
MORE ‘INTERNETTY’

23. PERSONALISED
SOCIAL
INTERACTIVE

24. PERSONALISED
SOCIAL
INTERACTIVE

25. PORTABLE/
ON MULTIPLE PLATFORMS

28. Other platforms are
already satisfying
programme related needs
28

31. PERSONA BASED
WHO YOU ARE
WHAT YOU LIKE WATCHING
WHEN YOU LIKE WATCHING THEM

32. PERSONALISED
SOCIAL
INTERACTIVE
USING TECHNOLOGY TO ENJOY,
RECOMMEND & SHARE TV CONTENT

36. 36

38. 38

39. BOXEE

40. MTV Backchannel

41. VIRAL

42. PEOPLE AS CHANNELS

43. ENDLESS CHOICE
100S OF CHANNELS,
NOTHING TO WATCH

44. PERSONALISED
SOCIAL
INTERACTIVE

47. HYPER TV

48. SEE, HEAR...

49. SEE, HEAR...

50. SEE, HEAR, NOW BUY...

52. HBO IMAGINE

53. TWO WAY SCREENS

55. PERSONALISED
SOCIAL
INTERACTIVE

56. TECHNOLOGY HYPE CYCLE
VISIBILITY
Peak of Inflated Expectations
GOOGLE
WAVE AR
WIKIS Plateau of Productivity
BLOGS
LBS
TWITTER
Slope of Enlightenment
Trough of Disillusionment
New Technology TIME

57. "We are perishing for want of
wonder, not for want of wonders."
GK Chesterton

58. THA
NKS
@sparkey
www.sparkelife.com
tim.sparke@agencyrepublic.com ?

60. •Big Screen TV
•Voice activation
•Screen in screen
•Interactive