4 Imprint\'s 7 Growth Themes presentation by Kevin Lyons-Tarr given to Sales & Marketing Professionals of the Fox Valley on Wednesday October 21, 2009.

1. Building a culture for growth. seven key themes

2. First, a little bit about 4imprint.

3. If you wear it or give it away and it has a logo or message on it, we probably do it.

4. Brent, with 4imprint 4 years

5. Dave, with 4imprint 4 years

6. Pam, with 4imprint 10 years

7. We’re part of 4imprint Group, plc.

8. We go to market differently than most others in our industry.

9. So, what does this guy know about growth?

10. 4imprint Inc. Sales & Operating Profit 2004-2008

11. Ok, but how are things during ‘The Great Recession’?

12. 7 themes.

13. 3 Camps. People who already believe. People who don’t buy it. People who say they believe, but their actions say otherwise.

14. theme one. Culture is a BIG deal.

16. theme two. Being Genuine, Genuinely Matters.

17. Define who you are & what you stand for. And then stick to it - relentlessly.

19. theme three. Remarkable Experience. Both Words Matter.

22. theme four. Even Though It’s Painful, You Have To Do The Math. Sub theme: measure, measure, measure!

24. theme five. Think BIG.

27. theme six. Don’t Let Competitors Drive Your Bus.

28. Censored

30. theme seven. If Your People Don’t Know Where You’re Going They Can’t Get There.

32. bonus theme.

33. Know what you’re good at, and then do it. (and don’t assume that because you’ve had success at one thing you’ll have it with everything .)

35. questions?

36. thanks.