Brief SWOT analysis of Starbucks. To see the full analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/starbucks-swot-analysis.html

2. Company Background
Name Starbucks Corporation
Current CEO Howard Schultz
Revenue $ 13.29 billion (2012)
Profit $ 1.38 billion (2012)
Employees 149,000 (2012)
Competitors
Green Mountain Coffee Roasters,
Costa Coffee, Caribou Coffee
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3. 1.
•Sound financial records
2.
•No. 1 brand in coffeehouse segment valued at $4
billion
3.
•Starbucks experience
•Largest coffeehouse chain in the world
•Employee management
4.
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5.

4. Weaknesses
1. Coffee beans price is the major
influence over firm’s profits
2. Product pricing
3. Negative publicity
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5. Opportunities
1. Extend
supplier
range
2.
Expansion
to emerging
economies
3. Increase
product
offerings
4.
Expansion
of retail
operations
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6. 1. Rising prices of coffee beans and
dairy products
2. Trademark infringements
3. Increased competition from local cafes and
specialization of other coffeehouse chains
4. Saturated markets in the
developed economies
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5. Supply disruptions

7. MORE
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Starbucks SWOT analysis 2013 -
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