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Presentation Title


How to get to page 1 of Google in less
than 3 months, with a bottle of gin….


Presented by: Troy Trewin (CEO) and
              Thomas Jeffs (CTO)
Who is Lucidica

• The I.T. Department for Small Business

• Support, consulting & training

• SEO is one part of technology we cover
• Microsoft Gold Partner

• British Library Partner

                                     Slide 2
Why we decided to do SEO ourselves

• A lot of clients were asking us about it

• Learning challenge

• More fun




                                       Slide 3
The bet

• Page 1 (from 72) in less than 3 months

• Cannot outsource

• Must make it fun
• Thomas wins - best bottle of gin

• Troy wins - best case of premium beer

                                     Slide 4
How Thomas ran the project

• Learn about SEO

• Create a plan, sprinkle in some fun

• Delegate then monitor
• Anyone want to guess hours invested?



                                        Slide 5
Our top 7 SEO
 tips for you
  1 page hand out on your seat




                                 Slide 6
Our top 7 SEO tips for you

               1) Get on the map




                                   Slide 7
Our top 7 SEO tips for you

                   2) Get techie




                                   Slide 8
Our top 7 SEO tips for you

                    3) Get links




                                   Slide 9
Our top 7 SEO tips for you

                4) Get socialising




                                     Slide 10
Our top 7 SEO tips for you

               5) Get commenting




                                   Slide 11
Our top 7 SEO tips for you

    6) Get feedback and make it link




                                       Slide 12
Our top 7 SEO tips for you

              7a) Get randomising




                                    Slide 13
Our top 7 SEO tips for you

                   7b) Get listed




                                    Slide 14

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Top 7 seo_tips_slides

  • 1. Presentation Title How to get to page 1 of Google in less than 3 months, with a bottle of gin…. Presented by: Troy Trewin (CEO) and Thomas Jeffs (CTO)
  • 2. Who is Lucidica • The I.T. Department for Small Business • Support, consulting & training • SEO is one part of technology we cover • Microsoft Gold Partner • British Library Partner Slide 2
  • 3. Why we decided to do SEO ourselves • A lot of clients were asking us about it • Learning challenge • More fun Slide 3
  • 4. The bet • Page 1 (from 72) in less than 3 months • Cannot outsource • Must make it fun • Thomas wins - best bottle of gin • Troy wins - best case of premium beer Slide 4
  • 5. How Thomas ran the project • Learn about SEO • Create a plan, sprinkle in some fun • Delegate then monitor • Anyone want to guess hours invested? Slide 5
  • 6. Our top 7 SEO tips for you 1 page hand out on your seat Slide 6
  • 7. Our top 7 SEO tips for you 1) Get on the map Slide 7
  • 8. Our top 7 SEO tips for you 2) Get techie Slide 8
  • 9. Our top 7 SEO tips for you 3) Get links Slide 9
  • 10. Our top 7 SEO tips for you 4) Get socialising Slide 10
  • 11. Our top 7 SEO tips for you 5) Get commenting Slide 11
  • 12. Our top 7 SEO tips for you 6) Get feedback and make it link Slide 12
  • 13. Our top 7 SEO tips for you 7a) Get randomising Slide 13
  • 14. Our top 7 SEO tips for you 7b) Get listed Slide 14