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PR Beyond The Press Release

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On Monday 26th October 2009 Mark Ellis and Jude Habib of sounddelivery delivered a workshop called PR: Beyond the Press Release. The session was part of a day of training organised by the Media Trust for the Learning Revolution Festival. The 1 hour workshop aimed to get participants thinking of all the on- and off-line activities they could utilise to boost their media presence and attract attention to cause.

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PR Beyond the Press Release: planning & ideas for successful media coverage Mark Ellis & Jude Habib sound delivery
Press Release Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do Don’t
5 keys to local media coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Examples ,[object Object],[object Object],[object Object]
Availability ,[object Object],[object Object],[object Object]
Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
News ,[object Object],[object Object],[object Object]
Generating Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
St Thomas’s Hospital donor appeal
Planning your PR activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning your PR activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What else? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brainstorm ,[object Object],[object Object]

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