This presentation was made after the acquisition of instagram by facebook.

1. Presented By:
Soumitra Kisku

2. Instagram came from an inspiration-could we make sharing your life as
instant and magic as those first Polaroid pictures ?
What is
Instagram Really ?

3.  Instagram development began in San Francisco
 On March 5, 2010, Systrom started with $500,000
 October 6, 2010 The Instagram launched
 January 2011, Instagram added hashtags
 September, version 2.0 launched
 February 2, 2011, announced that Instagram raised $7 million
 April 3, 2012, Instagram for Android was released
 April 12, Facebook acquired Instagram

4. Kevin Systrom, Instagram's CEO and co-founder.
.
Mike Krieger, co-founder of Instagram.

5. How to use Instagram ?
Steps to use Instagram:
i. Download the Instagram app
ii. Launch the Instagram app
iii. “Sign up”
iv. Import contacts and find friends
v. “Follow”
vi. “Feed”
vii. “Popular”
viii. “Share”
ix. Apply a filter
x. A brief description
xi. “Sharing” through social networks
xii. “Done”
xiii. “News” for updates
xiv. “@(YourAccountName)” – Account settings

6. Why Instagram become so
interest ?

7. Instagram Filters
Inkwell

8. Hefe

9. Gotham
Walden

10. Sutro

11. Toaster

13. Poprock
et

14. Can brands get real business
value ?
23 Brands Using Instagram
 Fashion brand “BERGDORFS” with 652 photos and 8,003
followers
 “GENERAL ELECTRIC” With 54 photos and 15,501
followers
 ”MTV” with total photos: 199 and Followers: 1,04,347
 ”PEPSI” Total photos: 74 and Followers: 976
 “REDBULL” Total photos: 260 and Followers: 60,028

15. Achievement
Users (in million)
40
30
20
10 Users (in
0 million)
Oct-11
Feb-12
Dec-10
Feb-11
Dec-11
Jun-11
Apr-12
Apr-11
Awards: Aug-11
 The runner-up for "Best Mobile App" at the 2010 TechCrunch
Crunchies
 Number 66 in the "The 100 Most Creative People in Business in
2011"
 "Best Locally Made App" in the SF Weekly Web Awards
 "App of the Year" for 2011

16. April 12, 2012
Facebook acquired Instagram for a cool $1Billion

17. Why Facebook acquired Instagram?
Still now it is a question mark
• Users : But Facebook doesn't need users
• Mobile : Which Facebook still lacks, for some
reason
• Competition: "Giving up 1% of your market
cap to take out your biggest
threat is a savvy move."
• Data: Facebook needs more personal data?

19. Instagram Backup
COPYGRAM:
The service emails you once
the zip is done so you can
download it.

20. InstaBackup:
How long you’ve been
using Instagram will
dictate how long the your
download will take

21. Instaport: Sign in with
Instagram and then choose to
where you want the zip file
to be downloaded.

22. How long does it actually take to make back a
billion dollars ?