University Assignment on assessing brand failures in service industry of Pakistan. Dated 2012.

1. Brand ailures
SERVICES
Sohaib Afzal Rana
Mohsin Ali Sadiq

2. ailure
Nature of Service – Coffee Shop
Nature of Failure – Cultural Failure
Pakistanis’ preferred hot beverage - Tea
Coffee consumed as a byproduct to some dessert – CB
Research
Product Offering did not include
desserts
Also failed in India

3. ailure
Nature of Service – Banking & Finance
Nature of Failure – People’s Failure
Temasek Holdings, Singaporean state-owned
institutional investor, invested $540 million into
NIB Bank
NIB Bank Losses - $400 million
Being Acquired by ICBC – World’s most
profitable bank

4. ailure
Nature of Service – Telecommunication
Nature of Failure – Tired Brand
Failure to keep up with technology –
GSM

5. ailure
Nature of Service – Auction Website
Nature of Failure – Idea Failure
Unable to create customer trend of online
purchasing and auctioning
Inappropriate model – B2C instead of the
orthodox C2C

6. ailure
Nature of Service – Arcade and Kid’s
Entertainment
Nature of Failure – Tired Brand
Advanced Gaming Consoles
Portability
Gaming Industry - Choices

7. ailure
Nature of Service – Air Travel
Nature of Failure – People’s Failure
Leased B 737-200s in 1993 - grounded after it
started losing money and failed to clear
CAA dues.
Relaunched operations in 2012 after 12
years gap
Arshad Jalil appointed as managing
director - former CEO of Shaheen Air and
owns an aircraft maintenance company

8. Nature of Service – Theme
based dining
Nature of Failure – Idea Failure
A large proportion of the
population is unfamiliar with
Hollywood (except certain
characters such as Rambo)
ailure

9. ailure
Nature of Service – Casual Dining
Nature of Failure – Cultural Failure
Ahead of its time
Expensive dining for the younger
generation
Stools for seating – problems for
older generation

10. Nature of Service – Air Travel
Nature of Failure – People’s Failure
May 2007 - CAA suspended its
operations
Issues related to the safety of
operations and passenger
convenience.
ailure

11. ailure
Nature of Service – Dining
Nature of Failure – Idea Failure
Boasted Better Ingredients – Traditional
Pizza with Thin Crust and Dough
Pizza Hut had changed people’s
expectations of Pizza – Thick Crust,
Greasy, Localized flavors etc.

12. QUESTIONS