1. SIE 415 Thursday, April 23, 2009 Competition Guest Speaker Carrie Speth Technical Sales Professional with IBM Please write down and submit two questions for our guest speaker. (Be sure to include your name.)
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11. Source: Adapted from M. E. Porter, Competitive Strategy, Free Press, 1980, p. 4. Threat of substitutes Potential entrants Threat of entrants Suppliers Bargaining power Substitutes Buyers Bargaining power COMPETITIVE RIVALRY Five forces analysis
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13. Threat of Entry Economies of scale Benefits associated with bulk purchasing Cost of entry Cost for the latest technology Ease of access to distribution channels Competitors have the distribution channels sewn up Cost advantages not related to the size of the company Personal contacts or knowledge that larger companies do not own or learning curve effects. Government action New laws that may be introduced that will weaken competitive position Importance of differentiation Champagne brand cannot be copied
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