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one number to get things done, hands-free




Sean O Sullivan
CTO
sos@dial2do.com
Hands-free time in the car


 • 80% of workers commute 48 mins/day
 • Hands-free legislation rolling out

 • 70m Bluetooth Headsets sold 2008
What can we do hands-free ?

                Phone Calls

                Services
                • SMS
                • Email
                • Reminders
                • Diary
                • Twitter
                • Content Access
Dial2Do Q409
Dial2Do Q409
Dial2Do Q409
Status
•   Website opened September ‘08
     – Beta, Free, “knock yourself
       out”…
     – 30 seconds to register
     – Showcase for Dial2Do services
     – Goal: acquire user and usage
       data - show partners what’s
       possible

•   Today
     – 80% of users in North America
         • followed by UK, Canada,
           Ireland, others
     – Average more then one service
       per call
     – Feedback very positive
     – Clarity on most popular services
Proposition
 • Dial2Do is a Value-Add Voice Platform


 • Partner-Driven Approach
   – Bluetooth Headset / Handsfree manufacturers
   – Operators/ISPs
   – Internet players
 • Not Voice-to-text centric
   – Services crafted in audio-only and with-
     transcription variants
   – Over half the services are “listen to” services
   – Business model flexibility
Go To Market
 • Headset and Hands-free
   – Value-add to core product
      • Stickered boxes
      • Retail card or envelope
      • Tighter bundled offer / own brand
 • Operator / ISPs
   – Value-add to ISP services (e.g. Zimbra, Email)
 • Internet players
   – Premium / Low-cost offerings to fit with the partner
     offering
Joined-up offer
SouthWing
Device Manufacturer Partner
The retail card or envelope
                   Sell with any headset or car-kit
                   • Ideal in-store upsell
                   • Recurring revenue share downstream
                   • Valuable marketing data
                   • Use own brand
Dial2Do Platform


      Simplicity: Easy to launch new services

           Breadth: 40+ services today

       Speed: Rapidly launch new services

            International: 24 countries
one number to get things done, hands-free




Sean O Sullivan, CTO    sos@dial2do.com

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Dial2Do Q409

  • 1. one number to get things done, hands-free Sean O Sullivan CTO sos@dial2do.com
  • 2. Hands-free time in the car • 80% of workers commute 48 mins/day • Hands-free legislation rolling out • 70m Bluetooth Headsets sold 2008
  • 3. What can we do hands-free ? Phone Calls Services • SMS • Email • Reminders • Diary • Twitter • Content Access
  • 7. Status • Website opened September ‘08 – Beta, Free, “knock yourself out”… – 30 seconds to register – Showcase for Dial2Do services – Goal: acquire user and usage data - show partners what’s possible • Today – 80% of users in North America • followed by UK, Canada, Ireland, others – Average more then one service per call – Feedback very positive – Clarity on most popular services
  • 8. Proposition • Dial2Do is a Value-Add Voice Platform • Partner-Driven Approach – Bluetooth Headset / Handsfree manufacturers – Operators/ISPs – Internet players • Not Voice-to-text centric – Services crafted in audio-only and with- transcription variants – Over half the services are “listen to” services – Business model flexibility
  • 9. Go To Market • Headset and Hands-free – Value-add to core product • Stickered boxes • Retail card or envelope • Tighter bundled offer / own brand • Operator / ISPs – Value-add to ISP services (e.g. Zimbra, Email) • Internet players – Premium / Low-cost offerings to fit with the partner offering
  • 13. The retail card or envelope Sell with any headset or car-kit • Ideal in-store upsell • Recurring revenue share downstream • Valuable marketing data • Use own brand
  • 14. Dial2Do Platform Simplicity: Easy to launch new services Breadth: 40+ services today Speed: Rapidly launch new services International: 24 countries
  • 15. one number to get things done, hands-free Sean O Sullivan, CTO sos@dial2do.com