Backgrounder on Dial2Do : One number to get things done. A handsfree phone service that lets you text, email, and more by just dialling a number and speaking.

1. one number to get things done, hands-free
Sean O Sullivan Peter Baldwin
CTO Strategic Business Development
sos@dial2do.com peter.baldwin@dial2do.com

2. Hands-free time in the car
• 80% of workers commute 48 mins/day
• Hands-free legislation rolling out
• 70m Bluetooth Headsets sold 2008

3. What can we do hands-free ?
Phone Calls
Services
• SMS
• Email
• Reminders
• Diary
• Twitter
• Content Access

7. To date…
• Website opened
September ‘08
– Beta, Free, “knock
yourself out”…
– 30 seconds to register
– Showcase for Dial2Do
services
– Goal: acquire user and
usage data and sign up
partners
• Today
– 10k+ users; 40-100 new
per day
– 80% North America; rest
UK, Ireland, others
– Average more then one
service per call

8. Proposition
• Dial2Do is a Value-Add Voice Platfom
• Partner-Driven Approach
– Bluetooth Headset / Handsfree manufacturers
– Operators/ISPs
– Internet players
• Not Voice-to-text centric
– Services crafted in audio-only and with-
transcription variants
– Over half the services are “listen to” services
– Business model flexibility

9. Business Model
Monthly or Annual Subscription
Tiered pricing based on services selected
Per-user, Comments
Per-month
Reminders Listen to reminders
$1.99 Basic package
Email Listen to Email
Audio only
Reminders Listen to reminders
Email Listen to Email Basic productivity
$3.99 With transcription
Calendar Listen to Calendar Cap on messages, duration
Text
Reminders Listen to reminders Business Pro
With transcription
Email Listen to Email Enterprise App Integration
$9.99
Calendar Listen to Calendar (Zimbra, SugarCRM, Salesforce
etc.)
Xpenser Translate
Yammer Call

10. Headset example: SouthWing

11. Device Manufacturer Partner

12. Operator / ISP Example: Zimbra
• Irish ISP upgrading web mail platform to Zimbra
(500k accounts, 50K weekly active users)
• Looking for value-add to “plain” email when they
re-launch
• Offering “powered by Dial2Do”
– Dial2Do Zimlet provisioned
– Email and Listen to Email
– Calendar and Listen to Calendar
• July ‘09 Launch
• Integration : 3-4 weeks

13. Internet Example:
If they already
have a Dial2Do
User offered
account - they
option to register
can just add the
for Dial2Do “in
service in their
situ” from
Dial2Do settings
Expenser.
Happes via
Dial2Do API
• Xpenser: 10k users; 20% signup; “active” users
• Evernote: >800k users

14. Go To Market
• Headset and Hands-free
– Commenced discussions with most of the tier 1
providers
– SoungWing first public deal
• Operator / ISPs
– “powered by Dial2Do” for Zimbra in Ireland
launches June
• Internet players
– Premium / Low-cost offerings to fit with the partner
offering
– First revenue-generating deals in Q2

15. Dial2Do Platform
Simplicity: Easy to launch new services
Breadth: 40+ services today
Speed: Rapidly launch new services
International: 24 countries

16. one number to get things done, hands-free
Sean O Sullivan, CTO sos@dial2do.com