Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn. This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.

1. Tips To
Use
& Sell Yourself!
www.soravjain.com
www.soravjain.com | sorav@echovme.in | 00919791134451

2. LinkedIn Statistics Glory
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3. LinkedIn Facts & Statistics
161 Million LinkedIn
Member Worldwide
0% 0%
Women
42%
Men
59%
Credit: http://press.linkedin.com/about
www.soravjain.com | sorav@echovme.in | 00919791134451

4. Members By Country
LinkedIn Europe, Middle East and
Africa
44m+ Members
Facts & Europe 34m+ Members
Statistic United Kingdom
France
9m+ Members
3m+ members
s Italy 2m+ members
Spain 3m+ Members
Belgium 1m+ Members
Asia and the Pacific 25m+ members
India 15m+ members
Southeast Asia 4m+ members
Indonesia 1m+ Members
Philippines 1m+ Members
Canada 5m+ Members
Brazil 8m+ Members
Australia 3m+ Members

5. How is LinkedIn different
from Facebook?
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6. www.soravjain.com | sorav@echovme.in | 00919791134451

7. Make your
professionalism
Visible on LinkedIn
and grow your
network
Keep personal and
privacy settings to
Facebook
www.soravjain.com | sorav@echovme.in | 00919791134451

8. LinkedIn
Daily updates,
group activities,
LinkedIn Ads, event updates
Jobs, Events and and more
more.
Regular
Activities
Make it Opportunities
for Businesses
Search Engine
friendly. Engagement
Include Join groups, ask
Keywords. Visibility questions,
Invite friends. answer
questions,
Credibility
integrate it with
twitter.
Make Your profile
Credible Enough, Make
it 100 % Complete.
www.soravjain.com | sorav@echovme.in | 00919791134451

9. Step 1: Make Your Profile
Credible Enough!
www.soravjain.com | sorav@echovme.in | 00919791134451

10. Create Your LinkedIn Profile
Demonstrate WHO you are and WHAT you have to offer
 Fill out your profile so that it is 100% complete –
Everyone on LinkedIn is working to put their best foot
forward…you should too!
 To get the above rolling First Create Your LinkedIn Profile
 Tip 1: Customize your public profile link with YOUR name.
This increases SEO value and keeps it clean.
Example: http://www.linkedin.com/in/soravjain
 Tip 2: Customize your professional headline to grab attention
and increase SEO value. Add words that impacts your
personal brand.

11. Some more examples of headlines…
What Make’s
A Difference?
The above ones are
unique
The right ones are the
usual one that highlights
designations
www.soravjain.com | sorav@echovme.in | 00919791134451

12. Tip 3. Some things to keep in mind
when writing a headline..
 Keywords — Ultimately, the higher in a search you
appear, the more likely you are to be scoped out by a
potential connection. Understand what keywords are
most likely to be used in a search for someone like
you. You’ll want to pepper them through your profile,
but having them in your headline will help your search
positioning.
 Take out 10 professional keywords and fit it in!
 Catchy — If your headline can make a reader stop and
wonder, you’re in good shape. Try to craft something
that will induce someone to click on your profile, even
out of sheer curiosity.

13. Create Your LinkedIn Profile
Build out your personal brand
Complete it, Make it credible and visible
Get recommendations
Connect with people
Drive traffic to your blogs
Have people follow you
Allow people to share
your profile page
Tip 4. Incorporate Necessary Keywords related to your personal brand
wherever possible, this enhances the visibility while people search for your
profession or specialization on LinkedIn search.
www.soravjain.com | sorav@echovme.in | 00919791134451

14. Add keywords wherever possible!
Tip5. You can add 3
websites (Blog, your
website and any other site)
on your LinkedIn profile.
Include keywords while
describing your site. Helps
giving a quality link to your
site + include relevant
keywords on your LinkedIn
profile.
Choose Other>>>>>>>> Describe Your Site >>> >>Add Link
www.soravjain.com | sorav@echovme.in | 00919791134451

15. LinkedIn Content Checklist
Include keywords associated with your personal brand
wherever necessary!

16. Tip 11. Upload a Picture
 It does matter to see you
smiling while receiving a
invitation from you. Have a
picture clicked in your
professional attire, clearly
showing you!
 Avoid using landscapes,
flowers, pictures were you
are not clearly seen.
 Profiles without pictures are
Look at the above pictures not much encouraged.
and say which one is clear
and evident.  More than your profile, your
smile matters!
www.soravjain.com | sorav@echovme.in | 00919791134451

17. Tip 12. Recommendations
 Recommendations are key
feature of LinkedIn.
 You might have your boss and
colleague appreciating you
verbally, take that opportunity
and request them to write a
recommendation for you.
 Recommendation on LinkedIn
are considered highly credible
and helps professionals at
different angles: jobs, services,
decision factors and more.
 Golden Rule: Recommend
people to get
recommendations from them.
Be shameless and ask for
recommendations.
www.soravjain.com | sorav@echovme.in | 00919791134451

18. Tip 13. Add Your skills..
Find out all those attributes of yours that defines you
professionally. Remember, these words must belong to the
Industry you specialize in. This help enhance the visibility on
LinkedIn search engine.
www.soravjain.com | sorav@echovme.in | 00919791134451

19. Keeping your Profile
Interactive by using Apps!
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20. Add Videos / Presentations
/ apps on LinkedIn
 You can add video by using the google
app or the slideshare app.
 Tip 14. Tip You can embed a video in
powerpoint on the first slide and upload
it on slideshare and set it to launch
when your profile is accessed.
 You can upload presentations on
slideshare and it shall reflect on your
LinkedIn profile.
 Learn here, how to add videos:
http://www.youtube.com/watch?v=8rE5
ILVmltI (Video Manual)
 Tip 15. Other apps are for integrating
blogs, highlighting books you read,
highlight professional events and more.
www.soravjain.com | sorav@echovme.in | 00919791134451

21. “Tip 16. It should go
without saying, but
NEVER misrepresent
your employment
history on your
profile.
LinkedIn allows
legitimate
employees to flag
your profile, and if
you’ve lied, LinkedIn
may suspend you or
take you out of the
system for good”
www.soravjain.com | sorav@echovme.in | 00919791134451

22. Step 2: Increase your Profile’s
Visibility
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23. Connect using email addresses
Use your
personal email Did you carry your
address & locate visiting cards? | Add
your friends. email addresses here..
•Tip 17. Use your email addresses to connect with all those who you have
been conversing vial email in the past several years.
•Tip 18. Collect all the email address from the visiting cards you have
collected till date and send them a LinkedIn invite.
www.soravjain.com | sorav@echovme.in | 00919791134451

24. Some more ways?
•Tip 19 and 20. Use your LinkedIn
URL in email signature, visiting
cards.
•Tip 21 and 22. Tweet and
Facebook about your LinkedIn

25. Increase Credible Visibility with
LinkedIn Answers
Ask a Question! Answer a Question
LinkedIn Answers helps you ask questions pertaining to industry and answer
questions of others. Helps you building conversation on LinkedIn.
Tip 23. Add the ones who answered the question by thanking them for the
advice.
Tip 24. Add the ones whose questions you have answered asking them if they
need further guidance / expertise from you.
www.soravjain.com | sorav@echovme.in | 00919791134451

26. Step 3. Engage Audience on
LinkedIn
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27. www.soravjain.com | sorav@echovme.in | 00919791134451

28. 1. Tip 25. Identify groups that are in your
industry using search terms.
2. Tip 26. Join them and introduce yourself.
3. Tip 27. LISTEN and ENGAGE on regular
basis.
www.soravjain.com | sorav@echovme.in | 00919791134451

29. Tip 28. Post your blog or articles
in groups to catch members of
your industry’s attention
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30. Tip 29. Post polls in groups to
catch members of your
industry’s attention
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31. Tip 30. Engage with people
seeking help that your business
can solve!
www.soravjain.com | sorav@echovme.in | 00919791134451

32. http://linkedin.com/sign
al

33. Tip 32. Search for keywords related
to your company or industry to
hear what people are saying
www.soravjain.com | sorav@echovme.in | 00919791134451

34. Tip 33. Engage with people
talking about you or your
company

35. 4. Opportunities for Businesses
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36. Tip 34. LinkedIn Jobs – Allows you to do Job posting and get
genuine resumes as Industry is firstly filled with lot of
professionals. You can advertise your Job to the defined
audience and keep it to the specific location.
Tip 35. LinkedIn Ads – LinkedIn Ads helps you reach your
target audience,professionals as per age, company,
designation, geographic location and more. Refer:
http://bit.ly/KTFH2G for complete guide on LinkedIn ads.
Tip 36. LinkedIn Premium Accounts – There are accounts for
professionals, sales individuals and job seekers. Allows you to
send inmails to individuals. See in detail who visited your
profile.
Tip 37. LinkedIn Company Pages: LinkedIn company pages,
allows you to list down your company details and products /
services you offer. You can ask for recommendations for the
services/products listed. Company automatically lists downs
all those individuals who fills the present company section of
www.soravjain.com | on LinkedIn.
their work profile sorav@echovme.in | 00919791134451

37. LinkedIn as a CRM tool

38. Tip 38. Filter connections, organize
and tag them and build relationships
•Classifying the network
helps you create smart
networking and sharing
strategy.
•Tag connections as you add
them and share useful
information with them
suiting their vertical.
•Helps you build
relationships.
www.soravjain.com | sorav@echovme.in | 00919791134451

39. 5. Be Regular!

40. Be Regular and Proactive!
• Tip 39. Integrate your Twitter with LinkedIn. Helps you keep your
LinkedIn profile active.
•Tip 40. Update Your Status Frequently and Consistently
• Tip 41. Personally Welcome and Acknowledge Your New Connections. This
strategy is so valuable for developing relationships and standing apart from
others who are just collecting connections.
• Tip 42. Participate in groups and LinkedIn answer features.
•Tip 43. Follow groups and get introduced.
•Tip 44. Share jobs from LinkedIn Jobs to your network on LinkedIn, Twitter
and Facebook, it might help someone.
• Tip 45. Look for connection opportunities via people you may know,
LinkedIn groups, alumni search feature, LinkedIn answers, 2nd connections
of your network etc and build your connections constantly.
•Tip 46. Don’t just share content but also engage with audience and be a
opinion maker than just a broadcaster.
•Tip 47. Give one recommendation a day or request one.
•Tip 48. Figure out on daily basis who checked profile and try adding those
individuals.
•Tip 49. Read and share the updates shared by your LinkedIn friends. Try
commenting on them.
www.soravjain.com | sorav@echovme.in | 00919791134451

41. Tip 50. The Most
Important
Tip for LinkedIn
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42. www.soravjain.com | sorav@echovme.in | 00919791134451

43. LinkedIn will NOT
get you a job or
generate leads for
your company…
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44. You Will..
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45. Connect with Sorav

46. Resources:
1. LinkedIn Help Centre
2. SocialMediaExaminer.com
3. SoravJain.com
4. Kristidaeda.com
5. Social Selling

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