Presented at Colombia 3.0. (2013). The story is about IGDA Finland & the growth of Finnish game development community. What are the key building blocks, how IGDA Finland became being one of the most active IGDA chapters in the world.
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
The success story of Finnish game industry and IGDA Finland
1. “Give me a place to stand on
and
I will move the world”.
Archimedes
Sonja Ängeslevä
“Queen Bee” and President of IGDA Finland
sonja.angesleva@igda.fi
2.
3. It will never work!
“It never felt like a viable business. Rather it felt like
anything good will ever come out of this.”
(Jani Penttinen CEO Transfluent, Ex-Remedy, Ex-Housemarque, Ex-
WestWood Studios, Ex-Bloodhouse)
4. Gamer Developer Gamers
“I didn’t do anything – just played games all the time.”
“We made the first $$$ publishing deal for Remedy
when working at the basement of my parents’ house.
When I showed the contract to my father, he was
totally amazed. Is this real business? So you are
actually doing something productive - not just playing
games?”
(Samuli Syvähuoko, Ex-Remedy, Ex-Recoil)
5. Social is the key
It does not matter where you are
Group, friendship, fans, hobby, support matters
Success drives good spirit and success
Believe in yourself, find likeminded and try things
Passion, emotion, motivation
Better than the rest
Something fun
Express yourself
Finland!
Colombia!
9. 2006 2012
Over 400 people attended April 2013
Gathering
(Country of 5Million ppl, 200 game studios,
1800 ppl working in the games industry)
10. Secret sauce
We are open (for better, for worse)
Community rules, community helps
Together against the world
Focus on growing the industry
Share Share Share
Find the right people
Try Fail Try Fail Learn
May the best win
13. Hype is good for you
Emotion <3
Everyone wants part of the gold dust
Hype attracts attention
Attention attracts investors
VC's attract talent
Talent means fresh ideas
It is connected to learning from other ecosystems
It is a positive spin
Talent
Ideas
VCs
14. How are we different
Core competencies: telecom & IT industry
expertise, mobile SW. Public financial support,
crackers (demo scene) ‘n’ gamers.
Find your own way of games development
The Finnish way
American entrepreneurs sell stories and
dreams. Apple is a story.
Finnish entrepreneurs sell about technology
and reality. Nokia is about pixels and bytes.
Do not over glorify Silicon Valley or Israel
(or Finland)
15.
16. No hipsters around here
Assembly Summer 2013 4K winner
Assembly summer 2013
21. 1-2-3-4-5-6 to get started
1. Build on what you have
2. The things you do not have will come
3. If you do not have anything, start something! This
happen surprisingly fast!
4. Failing is part of the story
5. There needs to be a leader – one torchbearer
6. Every company does not have to make the same
mistakes – community rules!
22. Building developer
community
What’s the core activity?
What’s the need (who is the audience)
Act fast, solve problems
Keep high quality and trustworthiness
Push new ideas
Document events, activities, history
Spread the word
23. Thanks!
What do you think?
Sonja.angesleva@igda.fi
souplala
peliklusteri.com/
Igda.fi
Editor's Notes
Queen beeCan doPeople will understand4 stories, jokaisesta lesson learnedmitensuomestatulihittitehdasmany of the worlds great movements of though and action have flown from the work of a single person.
Pelienkräkkääminen, laitonjakelu BBs
No one wants your idea. example kakaotalk. do not worry about losing your idea. worry about not finding the right people. start reading, start talking, try try try
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