1. Captain America: The First Avenger the film there is a good looking male lead,
Chris Evan, this attracts a female
LO3 audience, the producer would have
targeted a female audience to generate a
Producer and Audience wider audience and bringing in different
demographics. There is also the use of
Star theory, it is one of the key elements
Whatever genre a film is, it is important to the film’s success, the actor that
that producers always target their appears in this film is well known to the
audience this is to be able to generate target audience due to his role is the
more money, if a producer knows his/her Fantastic 4 films, he played Jonathan ‘the
audience they know how to make their human torch’, in the two Fantastic 4 films
film, how to market it and make it which is a popular comic book just like
something their audience wants to see. The Captain America the First Avenger
film. Using this actor attracts the audience
Captain America the First Avenger brings
because of his appearance in these other
the Marvel superhero to life, set during
films. To be able to find out his audience
World War 2, it tells the story of a sick
the producer would have had to conduct
man from Brooklyn who is transformed
different types of research such as
into an undefeatable superhero, Captain
primary, secondary, quantative and
America.
qualitative. Looking into previous
Directed by Joe Johnston, distributed by superhero films, Ironman and Thor for
Paramount Pictures and with a budget of example, as well as speaking to the
$140 million the film was an expected hit. audience directly in some way.
The movie was released on the 19th of July This film would have been marketed in
2011 in cinemas with an audience that many different ways; this allows a wide
consisted of 64% mostly men and 25% audience to have a glimpse of the
being over 25 years of age, this movie is upcoming movies, some examples if
aimed towards the fans of the comic marketing methods are TV Trailers,
book, the producer, Kevin Feige, targeted internet websites and billboard posters.
these fans in order to generate interest
Trailers are a way of promoting films; they
and make it big at the box office. The
are shown directly to viewers through
producer was clever with this film, typical
their TV. They are normally 2-3 minutes
superhero movies all
long and will show their audience a
have the same type
glimpse of the film to try and entice the
of audience the
public. Early footage of Captain America
stereotypical male of
was shown at San Diego comic con in
a certain age, but this
2010, the director then stated that filming
film is also aimed
had begun. This link shows the Director
towards women. In
and cast members discussing the film.

2. http://www.youtube.com/watch?v=wjO6J Youtube is a big way of promoting films
yRMwrw and movies, most trailers of films are now
on Youtube which means trailers are
The first television advert aired in America
accessible on
during the super bowl, paramount paid $3
demand; more
million to show a 30 second ad. Both of
people will use
these gained more hype about the film
Youtube and
and bringing in not only the fans from
view a film they
comic con but unsuspected fans during
may have heard
the Super Bowl which is a huge sporting
about. This movie was played before
event that is watched by over 111 million
different video clips on Youtube. This is a
people. The first full TV advert wasn’t
way of collecting new followers and fans
released until May 2011.
and creating a new audience from the
The Link below shows the offcial trailer for massive audience of Youtube users.
the movie.
In the cinema trailers are shown TV movie
http://www.youtube.com/watch?v=pu8Zl goers so they are already aimed at their
v7ji1s audience, different genres of film trailers
are shown at specific showings of film, for
Social networking sites such as Facebook example in a horror film that is classified
are used to an 18 trailers that of upcoming horror
promote films will be shown, this is so the film
films; people trailer is shown to the target audience.
who use Also at the cinema there are many
these sites different film posters of upcoming movies,
can post people are commonly queuing at a cinema
their vows so people get the chance to look at
on the latest film which will then grasp the different films that they maybe interested
attention of the countless people that in. This meant that Captain America would
may see this post. With sites such as have been shown at new movies being
Facebook the promotion is very clever it released at the cinema, as well as similar
will note down people statuses and things movies it was also shown to a different
they have liked and use this information audience who might not have thought
to advertise a film they might be about this film until seeing the trailer.
interested in going off their information.
Captain America had its own Facebook Movie posters and billboards will be seen
page in which fans could log into and look all over a couple of weeks before the film
at to see the latest pictures from onset of is released, normally in busy town centres
the movies and well as all the latest gossip and bus stops, everyone will see these
and movie clips. posters on a day to day basis especially if
it’s on their route
to work/school.

3. There were many different posters up at room for synergies, it gave an opportunity
certain points such as posters this meant for vertical integration. This means that
everyone would see this movie poster on the company was doubling their money,
a certain route. they were profiting not only from the
movie itself but from games, CD’s and
Special websites can be found that are
toys that came with the phenomenon.
based on films, websites such as IMDB
offer a storyline as well as a full cast and Two films to compare when it comes to
crew list with different facts about the the producer and audience two films that
movie.
There are also
different review
sites that can be
searched to look
at a film to see
other people opinion of the film. Captain
America features on both IMDB and
Empire which is a website and magazine
that reviews films as well as interviews were both released in 2011 are The Thing
with the cast and crew. directed by Matthijs van Heijningen Jr and
50/50 directed by Jonathan Levine.
Word of mouth is a clever way of
Statistics show that The Thing should have
marketing, people will watch a film or see
been huge success at the box office; it was
the trailer and will then talk about it to
distributed by Universal Pictures and had
their friends who could then pass it on to
a budget of $35 million, in theory this film
others, it a free way of the film company
should have been a major hit but it wasn’t
marketing their film. Everyone was talking
very successful compared to the movie
about this upcoming film, most people
50/50 which was distributed by the
had seen the trailer but for those who
independent company Lionsgate and with
hadn’t they had people telling them about
a budget of only $8 million. In its first
it, whether it was through a trailer, online
week 50/50 came in at number 6 at the
or on the radio people were hearing about
box office whereas The Thing made it to
it.
number 5 in its first weekend, there are
Synergies are anything that is different factors to take into consideration
related to the film that can be when looking at these two films in their
sold separately such as toys, opening weekend. The Thing was shown
CD’s, games and clothing. in 304 cinemas and took in £485,534,
These also make more money but also 50/50 was shown in 228 cinemas and took
advertise the film at the same time. in 410,251, this is only a small
Because this movie was based around a difference and clearly shows
superhero it meant that there was a lot of the popularity of the film

4. 50/50 due to the number of cinemas both can relate to the character and still find it
films were shown in. To date the movie enjoyable and humorous to watch.
50/50 has taken £967,388 and The Thing
has taken £485,534, this means that the
small film has been much more successful
than the anticipated
Hollywood film The
Thing. One of the
main reasons for this
is star theory; this
means that a person
will choose to watch a
film because of a
certain actor/actress. The bigger the
actor, the more successful the film. Seth
Rogan who appears in the film 50/50 has
become a big Hollywood name over the
past years,
he comical
characters
attract his
audience
which range
from teens to late 30’s, appearing in films
such as Superbad and pineapple express
has helped in create his fan base. The
Thing has no big, well known actors
appearing in the film which doesn’t attract
the attention of film goers, leading
viewers to want to watch a film with some
they know and have the guarantee of
knowing they will enjoy the film.
Seth Rogan is seen as significant to his
target audience, he is known for playing a
drop out character, his comedy and
‘stoner’ personality is relatable to his
target audience especially young adults
who feel like they are or want to be part
of Seth Rogan’s life on screen. This is
known as reception theory; the audience