1. Film annotations
Sophie Allen

2. Layout etc and how it teases the audience.
The camera is at a medium shot of the
The model is positioned to look away from the protagonist of the film at eye level, this
camera which suggests mystery as the audience puts the reader on the same level as the
will wonder what the model is looking at. She protagonist, suggesting that the
also has her wavy hair out of her face and tied protagonist is just as vulnerable as the
to one side in a plait, this suggests that she is a audience about the film; it is also at
plain and simple girl, who gives little of what this kind of shot to make it more
her hair looks like. Her face is expressionless intense.
yet serious, her wide eyes suggest that she is
watching or waiting for something. The model The colours are simple: black, gold, orange
is given pale flawless skin which targets the and the skin colour of the model. These
male eye of the audience who will be seeking lack of colours suggest the seriousness and
beautiful women. Her clothes are black with grim atmosphere of the film.
slight orange tinge on the inside of her zip. The Black connotes mystery and death – which
black further supports the idea of mystery and are the two main themes throughout the
death whereas the orange supports the title film. Gold and orange are the main colours
which suggests that she is heavily involved of the film title which gives the audience
with the plot. some form of recognition with the film;
they also suggest richness and energy as
The font of the words are well as danger as the orange here is used
all capital letters and near for fire. The rest of the colours are the
about the same size which natural colours of the model, which
suggests that they are all suggests purity as well as beauty.
as important as each other.
The lighting of the poster has bright light
The layout of the film poster is very coming in from the right side of the poster in
simple, with the model dominating the the last third. The light suggests goodness and
entire page, and there are no distractions draws the model in, however due to the
on the poster other than the writing. This models serious face; the light may also be
ensures the audience complete concern used as a trick to hide badness. If this theory
with this character as they will wonder is true then it also makes the model dominant
why she is so important. as she looks brave enough to face anything.
The text does not rule the page, nor are The darkness behind the model suggests that
they shoved in a corner; they are at eye the model is trying to escape darkness or bad
level with the model which suggests things. Also the fact that the light is in front of
some form of equality. the model may also suggest that her journey
will soon come to a good end.

3. Teasing the audience and uses and
gratifications
How it teases the audience
As said in the layout text box in the film, because
there is only the model in the film poster, it suggests
that there is nothing else the audience need to focus
on that the character is the main factor of the film and
nothing else is needed to draw the audience in.
Since the name of the protagonist is above the title
and release date of the film it suggests that it is her
story of the film, this draws them in as it further excites
the audience to know why she is so important.
Also the fact that the model is looking towards the light
with a serious expression makes the audience wonder
what is in the light and make s the audience wonder
what kind of troubles she must face in that light.
Uses and Gratifications
This appeals to the audience as the film is
based on a series of books and so the
readers will automatically go and see it, also
because of the cast and company that made
it, the audience that follows star theory will
also watch it.

4. Layout etc. The camera is at long shot at eye level.
This allows the audience to see the four
main characters as well as their
Three of the four characters are
surroundings. The eye level is to suggest
directly at the audience, this draws
equality between the audience and the
the audience in as it makes the
characters, and the characters are just as
audience feel important because the
powerful as the audience with how the
characters are looking at them. Two
story unfolds.
of the characters are smiling with the
eyebrows drawn together, this
suggests that they are either The main colours are green, gold and white.
mischievous or they are the two Green suggests goodness and natural
funny characters in the film. The qualities, which suggest that good will
other character behind the two triumph over evil. The gold suggests
humans, the horse, is looking off to richness and luxury, the fact that the only
the right whilst holding a sword in his female character in the poster has gold
mouth. This may suggest that the suggests that she has both richness and
horse is dangerous but also protective luxury or she will soon get it. The white
of the other characters or the female suggests purity and cleanliness as well as
as the other character – even though standing out against the green. The other
he is facing the camera – his body is colours are natural dark colours such as
facing away and his frying pan is brown and black which are used to stand
raised and at the ready, this raises the out against the other colours as well as to
stereotype of men helping and saving suggest goodness; this could mean that the
the damsel. The female is directly in characters behind the female are going to
the middle and gives direct full help her in the film. The female character is
address to the audience, this suggests wearing a pink and purple dress which
that she is the main character and the suggests that she is living up to her female
plot revolves around her. role of being vulnerable but the purple also
suggests royalty which may foreshadow her
future in the film.
The layout of the poster has all three
characters in the middle which makes
them important to the plot, also the
fact that the poster is taken place
The lighting of the film is bright with the only shadow in the poster is
outside may indicate that that is
naturally under the characters but also on the cliffs behind the tower;
where most of the film is or it may where the protagonist’s story begins. This suggests that surroundings
indicate natural values in the film. with light are good and the tower is in darkness because it’s evil.

5. Teasing the audience and uses
and gratifications.
How it teases the audience
Though it’s a children’s film, because
there is no villain lurking in the corner
smiling evilly at the three characters, it
makes the audience wonder what will
happen in the film, or wonder why they
should watch it.
Also, instead of a release date it reads:
‘in 3D only’ which suggests it’s got good
graphics and will appeal to the younger
audience. gratifications
Uses and
Because it was made by Disney the
audience trusts it because they know it
will be good regardless of who is staring
in it etc.

6. Layout etc. The camera is at a long shot of the
protagonist of the film at eye
The model is facing the left, away from level, this puts the reader on the
the bones which suggests that she is same level as the protagonist,
trying to turn away from what she or suggesting that the protagonist is
someone else has done, this may either just as vulnerable as the audience
suggest that she is innocence or about the film; it is also at this
seductive, both of these theories are kind of shot to make it more
supported to her facing the audiences but intense.
her eyes are turned the other way which
could either suggest that she can’t face
anyone or she is searching for next prey.
Her hair is long and draped over her The main colours of the film are
obviously naked body which is there to blue and two shades of orange.
attract the male audience. The model may The blue is continuing the films
also appear to be dangerous as the ship theme of the sea and adventure as
seems to be going away from her. well as to encourage the concept of
natural surroundings.
The different shades of orange
The layout of the poster may remind audiences suggest energy as well as
of the little mermaid in which the mermaid somewhat danger as the orange on
was sitting on a rock with water around her the ship suggests fire and death
and a ship was close by, in which case this due to the black smoke.
poster would be in contrast with that poster as The other colours are the dark
the ship seems to be going away rather than colours at the bottom of the poster
coming towards the mermaid and the mermaid which gives a contrast to the other
doesn’t look happy but rather expressionless. colours but also suggests danger
The mermaid is in the middle of the poster and and perhaps death as the colours
the first left, she seems to dominate the title of are black.
the film as it looks as if she is actually sitting
on it
The lighting on the
poster is bright and
may convey some kind
of natural theme as the
image is during the
day.

7. Teasing the audience and uses and
gratifications.
How it teases the audience
It would manly appeal to the male audience
because of the sex appeal however it may also
appear tot he female side for the mystery of the
poster, and for example the audience may wonder
what the model is looking at.
Uses and gratifications
This appeals to the audience because it is
part of a famous series and because the
audience knows famous actors like Johnny
Depp and Penelope Cruz are going to be in
it, which further develops the star theory.