my case study of the wolf of wall street.

1. Case study background to the
films production.

2. Section b: institutions and
audiences
. A us film aimed at an intentional audience
.had a large budget! $100,000,000
(estimated)

3. Budget:$100 million (estimated)
gross :$90 million (estimated)
Director- Martin Scorsese
Previous films that he has directed:
The Departed (2006), Gangs of New York (2002), Raging Bull
(1980).
In The Wolf of Wall Street DiCaprio plays Belfort, a Long Island
penny stockbroker who served 36 months in prison for
defrauding investors in a massive 1990s securities scam that
involved widespread corruption on Wall Street and in the
corporate banking world, including shoe designer Steve
Madden.

4. . The wolf on wall street was mainly filmed in new
York, as well as in the Bahamas.
. This film didn’t use IMAX camera to film any of the
sequences.
.it hasn’t came out yet but I think it will have box office
sucsess and will get get a high grossing release.

5. Important factors in the
success of the film?
• Marketing campaign
• Viral marketing
• Wall street- the history and the connection
with the audience
• Casting
• Directors portfolio
• Distribution – most cinemas to date
• Online ticket sales

6. Sample exam
question:
• How do studios reach their audience
nationally and internationally?
• Answer- through marketing and distribution

7. Marketing
• Traditional forms of marketing
• Viral marketing and ARG
• Issues for debate

8. Traditional forms of
marketing

9. Print marketing
* Print marketing includes advertising products and services through
newspapers and magazines. Print marketing is both a mass-marketing
and niche-marketing strategy. As a mass-marketing strategy, printed
advertisements reach different classes of people, who might or might
not have an interest in the product. In magazines, print marketing
reaches out to the niche market that reads the magazine, such as
women, fathers, teens or car lovers . The wolf of wall street would
have used this technique as a marketing strategy getting there
film out on magazines and relating it to all sorts of things. For
example if there was an advert in a car magazine it mite show
the particular car in the film that would be shown to get there
audiences attention.

10. TV and film marketing.
Another form of marketing that they would use for the wolf of
wall street. They would use them in adverts or before some films
like in films with similar characters in or the same production
company or distribution company's. this is a good way to market
there film as it is pushed out there and people would see it a lot
more the only place were the wolf of wolf street would be played
on TV is on movie channels until it is released from the cinema.
This is one of the most expensive forms of marketing, its also
doesn’t last as long as print marketing and radio.

11. Radio
One more thing that they will use in marketing the wolf of wall
street is the radio there is many ways that using radio will
market the film. At first the distribution company's would pay for
radio company's to talk about there film and promote it. However
in the long run they wont have to pay the radio company's as
more people watch it will be spoke about on air with radio
station presenters giving there own opinions on the film. This is
just like free promotion. This will promote there film in a positive
or negative way in the matter of opinions on the film however it
is still getting the word out to people that listen on air. This will
make them want to go see the film and judge it for them self's.

12. Viral marketing

13. Viral marketing key points
•Distribution: Viral content spreads like virus, in an ever expanding loop
which may never end. For an online marketer, spreading content endlessly
from person to person represents a superior strategy to promote content at
a fraction of the effort and costs required by traditional marketing
techniques.
•Reach: A successful viral marketing campaign may exponentially increase
the reach of your communications by placing you in touch with thousands
of prospects which, with your traditional communication approach, you
might not have ever intercepted.
•Awareness: The more people will see your content, the more people will
know who you are, what you do, what can you offer customers. Not only:
by sharing content on a specific topic you will make yourself an authority in
that field and people will start naturally coming to you asking for advice and
recommendations.
•Cost: Viral marketing is relatively inexpensive as you do not have to plan a
huge budget to promote your products or start campaigns that meet the
needs of all your potential customers. Once your content starts to go
viral, your fans become your best marketing agents.

14. They used viral marketing in many ways in the marketing of this film
they used things like uploading trailers onto YouTube. From doing this
other people will download and upload the same trailer or clips of the
film making it viral and once its done you will always find a viral video
as it just gets duplicated over and over again. Also they would of put
teaser trailers online that will also be part of there viral marketing
strategies.
One final viral marketing strategy is how they post adverts on websites
like Facebook or websites that people use everyday. This would be
very expensive to do as they would have to pay companies that own
the websites to allow them to get there trailer or poster displayed on
there sites.
They may also have there own website. This isn't too expensive to do
as there creating it themselves. But this is great for advertising they
would also show reviews on there.

15. Distributors
The two big distributers for this film were paramount pictures and universal
pictures international.

16. paramount pictures
in 2011, Paramount released an industry-record six consecutive
movies grossing more than $100 million dollars at the domestic
box office, with Rango, Thor, Kung Fu Panda, Super
8, Transformers: Dark of the Moon, and Captain America.
During Grey's tenure, Paramount has released eight of its top 10
highest grossing films of all time, including the Transformers and
Paranormal Activity franchises, Indiana Jones and the Kingdom
of the Crystal Skull, and J.J. Abrams' Star Trek reboot. In
2010, the studio garnered the most Academy Award®
nominations of any studio, owing to the critical and commercial
successes of True Grit and The Fighter. Award-worthy films have
proliferated in the Brad Grey era, with releases such as No
Country for Old Men, There Will Be Blood, An Inconvenient
Truth, Up in the Air and Babel.

17. Wolf of wall street history
based on Jordan Belfort's memoir of the same name. It was
released on December 25, 2013. The screenplay was written by
Terence Winter, and the film stars Leonardo DiCaprio as
Belfort, a New York stockbroker who runs a firm that engages in
securities fraud and corruption on Wall Street in the 1990s.

18. Casting
Leonardo DiCaprio as Jordan Belfort, Jonah Hill as Donnie Azoff, Margot Robbie as Naomi
Lapaglia, Matthew McConaughey as Mark Hanna, Kyle Chandler as Patrick Denham Rob
Reiner as Max Belfort, Jon Bernthal as Brad Bodnick, Jon Favreau as Manny Riskin, Jean
Dujardin as Jean-Jacques Saurel, Joanna Lumley as Aunt Emma, Cristin Milioti as Teresa
Petrillo, Christine Ebersole as Leah Belfort, Shea Whigham as Captain Ted
Beecham, Katarina Čas as Chantalle Bodnick, P. J. Byrne as Nicky "Rugrat"
Koskoff, Kenneth Choi as Chester Ming, Brian Sacca as Robbie "Pinhead" Feinberg, Henry
Zebrowski as Alden "Sea Otter" Kupferberg, Ethan Suplee as Toby Welch, Barry Rothbart
as Peter Diblasio, Jake Hoffman as Steve Madden, Mackenzie Meehan as Hildy
Azoff, Spike Jonze as Dwayne, Bo Dietl as himself, Jon Spinogatti as Nicholas, Aya Cash
as Janet, Rizwan Manji as Kalil, Stephanie Kurtzuba as Kimmie Belzer, J. C. MacKenzie as
Lucas Solomon, Ashlie Atkinson as Rochelle Applebaum, Stephen Kunken as Jerry
Fogel, Edward Hermann as Stratton Oakmont commercial narrator, Jordan Belfort as
Auckland Straight Line host, Ted Griffin as Agent Hughes, Fran Lebowitz as Judge
Samantha Stogel, Robert Clohessy as Nolan Drager, Natasha Newman Thomas as Danielle
Harrison, Sandra Nelson as Aliyah Farran, Welker White as a waitress, Aaron Lazar as Blair
Hollingsworth, Steve Witting as SEC Attorney, Donnie Keshawarz as Stratton Oakmont
Broker, Chris Riggi as Party Broker, Sharon Jones as a wedding singer, Zineb Oukach as a
Naomi hostess, Ashley Springer as a job applicant and Peter Youngblood Hills as an
audience member.

19. Distribution.
It is historically significant as the first major
film to be distributed entirely digitally. threehour 18-certificate comedy might be
considered a distribution challenge. But Martin
Scorsese's The Wolf of Wall Street stormed
past any such concerns, posting a sensational
UK opening of £4.66m. That's the thirdbiggest debut for an 18-certificate films.

20. Distributer
One distributor that distributed the wold of wall street was universal
pictures.
Universal Pictures creates and distributes theatrical and non-theatrical
filmed entertainment. Universal's theatrical slate includes films
developed internally, along with co-productions, acquisitions, and films
developed by outside partners and distributed by the studio.
Universal also produces, acquires, and distributes direct-to-DVD
titles, classic titles from the Universal library, consumer products
(across all traditional categories, as well as interactive and wireless
platforms), and specialty motion pictures under Focus Features.
Through its international production group, the studio partners with
leading international film companies to make and acquire films for wide
commercial release or distribution in specific countries. Universal's
content is released across traditional and digital distribution
channels, including theatrical exhibition, physical and electronic home
entertainment, pay and free television, and subscription on-demand
services.

21. Online ticket sales
Budget
$100,000,000 (estimated)
Opening Weekend
HUF 75,696,997 (Hungary) (29 December 2013)
€3,811,319 (Italy) (26 January 2014) (560 Screens)
Gross
$98,508,822 (USA) (26 January 2014)
$90,277,000 (USA) (19 January 2014)
$78,587,000 (USA) (12 January 2014)
€3,811,319 (Italy) (26 January 2014)
Weekend Gross
$5,478,368 (USA) (26 January 2014) (1,804 Screens)
$7,500,000 (USA) (19 January 2014) (1,930 Screens)
$9,000,000 (USA) (12 January 2014) (2,521 Screens)
€3,811,319 (Italy) (26 January 2014) (560 Screens)

22. In a little over two weeks, the film starring Leonardo DiCaprio and Jonah
Hill has grossed more than $63 million domestically, a strong result that
falls in between such recent past successes as “The Fighter” and “True
Grit.” (The latter grossed north of $175 million domestic; “Wolf” may top
out at around $125 million.)

23. premieres
It premiered in London's leister square on the
9th of January