1. Sophie Lee
I used questionnaires and focus groups to research music magazine audiences. I will use this
to aim my magazine at the right audience. I created a survey to find out the most popular
aspects of a music magazine from the general public. I also wanted to find out what genre
and age range I should aim my new music magazine around.
Gender The results for the question that I asked
about the gender of the buyer show that
there are more women that buy music
magazines than men. Out of the 10 people
Male
18% that I gave the questionnaire to 18% were
male and 82% were female. As a result this
shows that I should aim my magazine at
mainly women but have some aspects that
attract men. To do this is should use artists
and colours on my front cover that appeal to
Female
82% both genders.
On my questionnaire I asked a question
Price about how much the buyer would be willing
to pay for a music magazine. The majority of
Under 99p £1-£1.50 £2-£3 people voted that they would be willing to
0% pay £2-£3 for the magazine. 33% of people
11% also voted for £4-£5, 11% voted over £5 and
33% 22% voted £1-£1.50. This shows that people
22% would be willing to pay more for a high
ended quality magazine. As a result this
shows that I could price my music magazine
around £3.
34%

2. Sophie Lee
Genre I also asked a question about the preferred
genre of music of the person. The most
7
popular genre shown was pop as 6 people
6 voted for it. The results for the other genre
show that they are not a popular as RnB
5 scored 3 and the rest scored 2. These results
4 show that my magazine should be more pop
orientated with popular pop artist included.
3
2
1
0
Pop Rock RnB Indie Dance Heavy
metal
Do you buy muisc magazines As 80% of people who answered my
at the moment? questionnaire said that they did not already
by music magazines. This shows that there
Yes No needs to be a unique selling point of my
magazine which will attract people who do
not already by magazines. This unique selling
20% point could be a cheap price or incentives in
the magazine that draw people in. The front
cover of my magazine should also be
attractive so it attracts the eye of the buyer
80% and ensure a sale.