Which matters more: content, design or technology? A rant

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3 likes•39,281 views

Can we stop arguing over whose job is more important? Web design requires creative collaboration across multiple disciplines. Arguing whether content or design is more important is like arguing whether the composer or performer is more important. It's a bogus question: without both, there is no music.

Technology

Can we stop arguing
about whose job is
most important?

Photo © Peretz Partensky (CC BY-SA 2.0) http://www.flickr.com/photos/ifl/3926001309/

Well, duh?

v

Cennydd Bowles, ‘What bugs me about “content out”’
http://www.cennydd.co.uk/2011/what-bugs-me-about-content-out/

The problem with first
Photo © velkr0 (CC BY-NC-SA 2.0) http://www.flickr.com/photos/velkr0/606993270/

Waterfall
says

Project Management
comes before

UX Design
comes before

Visual Design
comes before

Development
comes before

Content
Photo © familymwr (CC BY 2.0) http://www.flickr.com/photos/familymwr/6234646694/

Waterfall
says

Project Manager
is more important than

UX Designer
is more important than

Visual Designer
is more important than

Developer
is more important than

Content

Photo © swan corner (CC BY-NC-ND 2.0) http://www.flickr.com/photos/swan_corner/7818833836/

Can’t we all just get along?

Photo © Sharyn Morrow (CC BY-NC-ND 2.0) http://www.flickr.com/photos/sharynmorrow/1923984297/

Like a film, websites don’t happen
without collaboration

Photo © Jason Ilagan (CC BY-ND 2.0) http://www.flickr.com/photos/thepen/2227370320/

Co-ordinating specialist teams
Photo © B. Baltimore Brown (CC BY-NC-SA 2.0) http://www.flickr.com/photos/bbaltimore/5710451171/

First among expert equals
Turtle Island String Quartet, © anyjazz65 (CC BY-NC-SA 2.0) http://www.flickr.com/photos/49024304@N00/280608840/

Multi-disciplinary, agile, pivoting
Photo © Scott Thomas (CC BY-ND 2.0) http://www.flickr.com/photos/jsthomasphotography/3738932632/

Rare, lone genius
Richard Thompson at Shrewsbury Folk Festival 2008 © Andy Robinson (all rights reserved)

J.S Bach
Cello Suite No.1
Prelude

Content
The abstract markup of the musical score
http://www.music-scores.com

Steven Isserlis
Bach: The Cello Suites
Hyperion Records

Design
The performer who interprets it
Photo © Tom Miller http://www.performances.org/press/1112/Isserlis.shtml

Which Matters More?
Bogus question. Without both there is no music.
♫ Listen at http://www.hyperion-records.co.uk/al.asp?al=CDA67541/2

maybe I should just spend less time reading LinkedIn Groups

Who’s
Queen?

As UX guy, I
should get the
final say on Project Manager But without me,
everything, you have
ever NOTHING!!

Designers
suck

Designers Developers
Developer Did you all not
s suck see I have
STRATEGY in my
job title now?

“Content is
King” my a**s
Content

but we still need

less of this

Designer Developer Content Project Designer Developer Developer Content
Manager
Team Team
You’re so
smart I made
cake
I love your
work

Group Project UX Visual Front-end Back-end Content
hug? Manager Design Design Developer Developer

Team

and

more of this

we should

Share The Vision
Photo © Attila Magyar (CC BY-NC-SA 2.0) http://www.flickr.com/photos/magyaatt/7402399364/

</rant>

Sophie “I Have Strategy in my Job Title” Dennis
@sophiedennis
http://www.sophiedennis.co.uk

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Which matters more: content, design or technology? A rant

1. Which Matters More: Content, Design or Technology? Sophie Dennis UX & Content Strategy @sophiedennis www.sophiedennis.co.uk Exeter Web Meetup, 25 Oct 2012

2. <rant>

3. Can we stop arguing about whose job is most important? Photo © Peretz Partensky (CC BY-SA 2.0) http://www.flickr.com/photos/ifl/3926001309/

4. she says “Content First”

5. he says “But design is important too”

6. Well, duh? v Cennydd Bowles, ‘What bugs me about “content out”’ http://www.cennydd.co.uk/2011/what-bugs-me-about-content-out/

8. Waterfall says Project Management comes before UX Design comes before Visual Design comes before Development comes before Content Photo © familymwr (CC BY 2.0) http://www.flickr.com/photos/familymwr/6234646694/

9. Waterfall says Project Manager is more important than UX Designer is more important than Visual Designer is more important than Developer is more important than Content Photo © swan corner (CC BY-NC-ND 2.0) http://www.flickr.com/photos/swan_corner/7818833836/

10. Can’t we all just get along? Photo © Sharyn Morrow (CC BY-NC-ND 2.0) http://www.flickr.com/photos/sharynmorrow/1923984297/

11. Like a film, websites don’t happen without collaboration Photo © Jason Ilagan (CC BY-ND 2.0) http://www.flickr.com/photos/thepen/2227370320/

12. But it’s still…

13. a Sophie Dennis film

14. The web is more like music

15. Co-ordinating specialist teams Photo © B. Baltimore Brown (CC BY-NC-SA 2.0) http://www.flickr.com/photos/bbaltimore/5710451171/

16. First among expert equals Turtle Island String Quartet, © anyjazz65 (CC BY-NC-SA 2.0) http://www.flickr.com/photos/49024304@N00/280608840/

17. Multi-disciplinary, agile, pivoting Photo © Scott Thomas (CC BY-ND 2.0) http://www.flickr.com/photos/jsthomasphotography/3738932632/

19. J.S Bach Cello Suite No.1 Prelude Content The abstract markup of the musical score http://www.music-scores.com

20. Steven Isserlis Bach: The Cello Suites Hyperion Records Design The performer who interprets it Photo © Tom Miller http://www.performances.org/press/1112/Isserlis.shtml

21. Which Matters More? Bogus question. Without both there is no music. ♫ Listen at http://www.hyperion-records.co.uk/al.asp?al=CDA67541/2

22. Duty Calls http://xkcd.com/386/

23. maybe I should just spend less time reading LinkedIn Groups

24. Who’s Queen? As UX guy, I should get the final say on Project Manager But without me, everything, you have ever NOTHING!! Designers suck Designers Developers Developer Did you all not s suck see I have STRATEGY in my job title now? “Content is King” my a**s Content but we still need less of this

25. Designer Developer Content Project Designer Developer Developer Content Manager Team Team You’re so smart I made cake I love your work Group Project UX Visual Front-end Back-end Content hug? Manager Design Design Developer Developer Team and more of this

27. </rant> Sophie “I Have Strategy in my Job Title” Dennis @sophiedennis http://www.sophiedennis.co.uk

Which matters more: content, design or technology? A rant

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