26. Where to begin? Test the waters and let go Build a social media/communication team and trust them. Identify audience(s). Are they on social media? Decide how you’re going to measure success. Hint: it’s about relationships Remember: social media is social!
44. Contacting Us Sophia Agtarap, University of Washington @sophiakristina sophiakristina.wordpress.com Jeris JC Miller, Consultant Microsoft @dakini_3 Seattle Social Media Profiles
Hinweis der Redaktion
Last month we sent out a survey inquiring about tools you used to communicate with current and prospective students. May use a combination of email, phone, postal mail to communicate with students—integrated approachinterest in learning about social mediahow to use it
Lay of the land – Social Media in the Market Place today Social Media in the Enterprise Basic SM Presence
Integrated approach: not all online, not all flyers/handoutsPolicy? Who will manage? Public vs/ private persona
Train agents/reps—ex: airforce: every airman a communicatorRelationships take time to build—this isn’t the end of the road.Gone are the days of traditional marketingFearsEngagement
How is social media being used w/ emerging techDonate via text/Fb