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Proactive Marketing For The Foundation Librarian

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•
Sophia Guevara
Sophia Guevara

How to market yourself as an information professional both inside and outside of your foundation.

EducationBusiness
1 of 20
PROACTIVE MARKETING FOR THE FOUNDATION LIBRARIAN Sophia Guevara, MLIS
LEARNING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROACTIVE MARKETING: WHAT AND WHY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERCEPTION AND EXPECTATIONS OF VALUE
EXPECTATIONS: LIBRARIAN AND THE CLIENT ,[object Object],[object Object],[object Object]
CLIENT EXPECTATIONS IN THE AGE OF GOOGLE ,[object Object],[object Object],[object Object],[object Object],[object Object]
ORGANIZATIONAL AND PERSONAL MARKETING: UNDERSTANDING THE CONCEPT
TWO-FOLD MARKETING APPROACH: ORGANIZATIONAL AND PERSONAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ORGANIZATIONAL MARKETING ,[object Object],[object Object],[object Object],[object Object]
ORGANIZATIONAL MARKETING: DEVELOPING AND IMPLEMENTING A PLAN
ORGANIZATIONAL MARKETING: DEVELOPING A PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ORGANIZATIONAL MARKETING: IMPLEMENTATION EXAMPLES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TAKING THE PULSE OF THE ORGANIZATION: SURVEYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SURVEY IMPLEMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERSONAL MARKETING: DEVELOPING AND IMPLEMENTING A PLAN TO CREATE YOUR PERSONAL BRAND
PERSONAL MARKETING: WHY AND HOW? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ONLINE PRESENCE: SUGGESTED SITES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT REVIEW AND CONCLUSION
REVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object]

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